Jennifer Gutierrez

Jennifer Gutierrez Email and Phone Number

Vice President, Product and Brand Strategy @ Onviv
Paramus, NJ, US
Jennifer Gutierrez's Location
New York City Metropolitan Area, United States, United States
Jennifer Gutierrez's Contact Details

Jennifer Gutierrez work email

Jennifer Gutierrez personal email

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Jennifer Gutierrez phone numbers

About Jennifer Gutierrez

I am a visionary marketing leader with extensive experience in managing high-performing teams within dynamic, fast-paced environments. My professional journey has been marked by a dedicated focus on developing category-leading marketing strategies that encompass content, product, and brand experiences. As a steward of brand strategy, I have successfully clarified brand positioning, defined target audiences, and spearheaded collaborative efforts to craft cohesive brand guidelines, ensuring consistent messaging across all touchpoints.My strategic approach is results-oriented and data-driven, allowing me to deliver projects that not only meet but exceed planned outcomes. I excel in supercharging content marketing efforts, leveraging a mix of traditional and digital channels to boost traffic and engagement significantly. By implementing innovative, low-cost/high-return marketing initiatives, I have consistently kept brands top of mind, driving conversation and enhancing brand awareness.Communication is at the heart of my professional ethos. I am adept at articulating complex marketing strategies to diverse stakeholders, inspiring teams, and influencing decision-makers at all levels.As I continue to evolve in my marketing career, I am eager to connect with like-minded professionals and companies who are committed to making a meaningful impact through powerful marketing leadership and innovation.

Jennifer Gutierrez's Current Company Details
Onviv

Onviv

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Vice President, Product and Brand Strategy
Paramus, NJ, US
Website:
onviv.com
Employees:
30
Jennifer Gutierrez Work Experience Details
  • Onviv
    Vice President, Product And Brand Strategy
    Onviv
    Paramus, Nj, Us
  • Onviv
    Vice President Marketing
    Onviv Jul 2019 - Present
    Jennifer oversees multi-channel marketing efforts for Onviv, Inc. and its respective sub-brands including Cancer Expert Now and NoeticInsight.
  • Noeticinsight
    Vice President Marketing
    Noeticinsight Jan 2023 - Apr 2023
    Morristown, New Jersey, Us
  • Noeticinsight
    Marketing Director
    Noeticinsight Jul 2019 - Jan 2023
    Morristown, New Jersey, Us
  • Cancer Expert Now, Inc.
    Vice President Marketing
    Cancer Expert Now, Inc. Jan 2023 - Apr 2023
    Morristown, New Jersey, Us
  • Cancer Expert Now, Inc.
    Marketing Director
    Cancer Expert Now, Inc. Jul 2019 - Jan 2023
    Morristown, New Jersey, Us
  • Hero Group
    Vp, Account Director
    Hero Group Jan 2019 - Jul 2019
    New York, Ny, Us
    •Launched & led Pfizer’s, first-of-it’s-kind, metastatic breastcancer digital & social awareness campaign for IBRANCE; exceeded launchgoals by 650%.• Managed all client productions and curation of content for disease stateawareness campaign (Breast Cancer: A Story Half Told) via IBRANCE; videoshave garnered +10 million views to date.• Led program communications with all key opinion leaders (stakeholders,advocacy partners, patient opinion leaders, etc.).• Oversaw social media team: strategy, ongoing content/editorial creation andanalysis.• Analyzed performance of web & social campaigns including, but not limitedto, CTR, bounce rates, site conversion and audience media consumption toprovide actionable insights to optimize performance and leads.• Managed the financial budgets and reconciliation of all campaigns.• Led yearly client planning, strategy and negotiations.• Analyzed client deliverables and scopes of work to identify areas of growth andconverted pipeline projects into realistic and achievable client goals.• Led strategy and communications planning for the largest restructuring inPfizer corporate history.• Led strategy & communications for the launch of Pfizer’s global internal andexternal Oncology rebranding; including market research, focus group testingand training global leadership team on its proper application.
  • Hero Group
    Senior Account Director
    Hero Group Aug 2015 - Jan 2019
    New York, Ny, Us
    Client: Pfizer• Launched & led Pfizer’s, first-of-it’s-kind, unbranded metastatic breast cancer digital & social awareness campaign; exceeded launch goals by 650%.• Managed all client productions and curation of content for disease state awareness campaign; videos have garnered +10million views to date.• Led program communications with all key opinion leaders (stakeholders, advocacy partners, patient opinion leaders, etc.).• Oversaw social media team: strategy, ongoing content/editorial creation and analysis.• Analyzed performance of web & social campaigns including, but not limited to, CTR, bounce rates, site conversion and audience media consumption to provide actionable insights to optimize performance and leads.• Managed the financial budgets and reconciliation of all campaigns. • Analyzed client deliverables and scopes of work to identify areas of growth and convert pipeline projects into realistic and achievable goals.
  • Commonground/Mgs
    Account Supervisor
    Commonground/Mgs Jul 2013 - Aug 2015
    New York, Ny, Us
    Clients: Bayer Consumer Care (Claritin, Dr. Scholl’s, Coppertone, and Miralax), Merck, Milk Processor’s Education Program (Got Milk?), Outback Steakhouse• Led strategy for Claritin and MilkPEP’s annual campaigns.• Developed US Hispanic strategy that led Claritin to outpace GM sales growth.• Built & sold recommendations for website strategy and development for clients: Outback, MilkPEP, Claritin, Dr. Scholl’s and Miralax. Provided ongoing recommendations for content additions and modifications.• Supervised all client productions, including TV, digital video, radio, print and Live TV integrations• Developed Hispanic launch strategy for Dr. Scholl’s and Coppertone after being inactive in US Hispanic market for 10+years.
  • Vox Profero
    Senior Account Executive
    Vox Profero Jun 2012 - Jul 2013
    New York, Ny, Us
    Clients: Vonage, Macy’s, Boston Market, and Priceline.- Launched Vonage’s most successful campaign in the Hispanic market. Successfully targeted US Hispanics making ILD calls by developing a relevant strategy to leverage online display banners, landing page, search ads, social media, national broadcast TV and local radio.- Developed strategic messaging communications based on target insights.- Led Boston Market’s Holiday campaign (POS). Their first ever outreach to the Hispanic consumer. - Responsible for all production timelines and shoots for Vonage digital and broadcast creative.
  • Vox Profero
    Account Executive
    Vox Profero Oct 2010 - Jun 2012
    New York, Ny, Us
    Clients: Vonage, Macy’s, Fifth Third Bank, Breakthrough (non-­‐profit), and new business.• Launch of Vonage’s all-time most successful Hispanic market campaign • Compiled and analyzed weekly & quarterly competitive reports; presented quarterly • Supervised and supported two Account Coordinators• Led our broadcast trafficking, direct mail, and e-mail projects • Developed strategically driven creative briefs for kick-off of new client projects
  • Vox Profero
    Account Coordinator
    Vox Profero Jul 2008 - Oct 2010
    New York, Ny, Us
    Clients: Fifth Third Bank, Cherokee Nation, Office of National Drug Control Policy (ONDCP), Freedom to Believe (non-­‐profit), and Soto & Torres (boutique fashion brand)• Oversaw the status of client’s jobs; delivered on all deadline requirements.• Conducted research and performed competitive analysis alerts for clients’ reference.• Developed and managed timelines for new business pitches.

Jennifer Gutierrez Skills

Advertising Integrated Marketing Marketing Digital Marketing Competitive Analysis Creative Strategy Marketing Communications Direct Mail Digital Media Brand Management Account Management Digital Strategy Social Media Marketing Marketing Research Marketing Strategy Television Radio Multicultural Online Advertising Corporate Communications Social Media Strategy Market Research Writing Interactive Marketing Brand Development Corporate Branding Strategic Communications Business Development Cross Functional Team Leadership Dtc Strategic Planning Spanish Cpg Industry

Jennifer Gutierrez Education Details

  • New York University
    New York University
    Advertising/ Marketing
  • Florida State University
    Florida State University
    Hispanic Marketing And Communications
  • Rutgers University - Camden
    Rutgers University - Camden
    Biology

Frequently Asked Questions about Jennifer Gutierrez

What company does Jennifer Gutierrez work for?

Jennifer Gutierrez works for Onviv

What is Jennifer Gutierrez's role at the current company?

Jennifer Gutierrez's current role is Vice President, Product and Brand Strategy.

What is Jennifer Gutierrez's email address?

Jennifer Gutierrez's email address is jg****@****now.com

What is Jennifer Gutierrez's direct phone number?

Jennifer Gutierrez's direct phone number is (212) 398*****

What schools did Jennifer Gutierrez attend?

Jennifer Gutierrez attended New York University, Florida State University, Rutgers University - Camden.

What skills is Jennifer Gutierrez known for?

Jennifer Gutierrez has skills like Advertising, Integrated Marketing, Marketing, Digital Marketing, Competitive Analysis, Creative Strategy, Marketing Communications, Direct Mail, Digital Media, Brand Management, Account Management, Digital Strategy.

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