Jennifer Lydstone Email & Phone Number

Bedford, Nh, Us

Vast, Us

Bay Area, California, Us

Paris, Île-De-France, Fr

Nashua, New Hampshire, Us

Responsible for planning and implementing demand generation programs that drive revenue through the creation and management of sales-ready-leads. Manage and optimize corporate marketing automation system (currently Marketo™) to ensure consistent global marketing lead capture and nurture.In conjunction with Campaign teams, develop an annual demand generation marketing plan that is part of the overall Skillsoft marketing plan. The plan must include quarterly tactical plans to drive demand within segments through a variety of methods.Manage the execution of overall direct marketing efforts: segmentation of database and list management; campaign creation in marketing automation system development of both lead acquisition and lead nurturing campaigns.Guides the organization on best practices for implementation of marketing automation, integration with CRM and prospect database. Work with IT and Sales Operations to ensure coordination of processes and understanding of mutual needs.Tracks, monitors and report results of demand generation programs to executive management, sales and marketing teams, on monthly, quarterly and annual basis. Designs and develops new reports and dashboards as required.

Prague, Cz

In this role, I am primarily focused on driving global partner sales and channel development within a Salesforce.com scalable PRM system. I work closely with the Regional/Country Marketing Directors, Propositions, Pricing and Insight teams to ensure proper engagement within the channel to deliver on growth targets. Some specific responsibilities:• Develop and execute AVG’s Marketing Strategy for the Salesforce.com Partner Portal platform• Create and enhance the communications of Consumer, Small Business and Third Party propositions to the Channel Marketing, Web and Global Strategic Alliance teams• Work closely with the SVPs, VPs and regional business heads to lead Marketing activities with the Partner Portal and Proposition communications• Promote AVG Technologies through the Partner Portal, Web and Third party partners, via internal and external communications, as a leader in Anti-Virus security software in our prioritised segments• Lead partner marketing excellence by the creation of a global tiered Partner program.• Continue to build and drive positive partner satisfaction and perception• Track and report results of activities and impact on the business.• Ensure regional and in-territory teams are motivated and energized

Prague, Cz

Us