• Responsible for developing and executing marketing strategies to meet organizational sales goals objectives. • Evaluates customer research, market conditions, competitor data and implements marketing plans as needed. • Leading the development of creative approaches to promoting a suite of products and services, ensuring alignment with Century Federal brand identity, standards, message and tone.• Providing direction and execution on development of assets to drive the success of… Show more • Responsible for developing and executing marketing strategies to meet organizational sales goals objectives. • Evaluates customer research, market conditions, competitor data and implements marketing plans as needed. • Leading the development of creative approaches to promoting a suite of products and services, ensuring alignment with Century Federal brand identity, standards, message and tone.• Providing direction and execution on development of assets to drive the success of campaigns and new product launches. This includes photography, video production, graphic design, copywriting and other various components.• Ensuring that marketing messages and materials are delivered across all media (e.g digital, print) using a consistent process with appropriate controls required to deliver high quality, informative content to targeted customers and markets.• Preparing marketing activity and ROI reports for management; including, but not limited to such matters as: marketing trends, membership campaigns and tracking reports on member behavior.• Coordinating all member-facing special events; manage planning, scheduling and implementing required for proper and timely execution of each event.• Managed the development and implementation of a new website in 2017 (www.CenFedCU.org).• Increased social media followers by 270% across Facebook, Instagram, Twitter and LinkedIn. • Develop and execute all internal and external company communications. Show less

• Planned, developed and executed branding strategy along with lead generation and client cross-sell campaigns/projects. Marketing projects included email outreach, media and public relations, video production, online and social media, advertising along with event-based and printed materials. Efforts resulted in exceeding lead goals for 10 straight quarters. • Managed all aspects of social media that, during my tenure, took footprint from approximately 600 followers to 13,000+ across… Show more • Planned, developed and executed branding strategy along with lead generation and client cross-sell campaigns/projects. Marketing projects included email outreach, media and public relations, video production, online and social media, advertising along with event-based and printed materials. Efforts resulted in exceeding lead goals for 10 straight quarters. • Managed all aspects of social media that, during my tenure, took footprint from approximately 600 followers to 13,000+ across Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube. • Oversaw the planning, development, marketing and execution of 10+ consumer events annually that consistently resulted in meeting or exceeding attendance and sales goals. • Responsible for development, communication, and implementation of brand guidelines for two rebranding projects and one company acquisition; completed on time and at or below budget.• Developed and managed wide-range of internal communications and employee engagement projects including employee recognition, recruitment videos, community service programs, office relocation and grand opening. • Led the Creative Services Team of copywriters, graphic designers, data analysts and project coordinators; responsible for providing all marketing support for the organization’s five lines of business. Outcomes included doubling of production output and more pronounced brand presence.• Responsible for the performance and development of the Creative Services Team that includes hiring, coaching, goal setting, reviews, etc. Show less

• Planned, developed and executed the implementation of comprehensive marketing strategies for key areas in both the Neurological Institute and Imaging Institute. • Analyzed background information, data and statistics as well as managed various marketing initiatives including advertising, event, print, web-based and direct marketing. • Served as project manager for assigned areas, supporting activities related to the assessment, development and promotion of new and established services,… Show more • Planned, developed and executed the implementation of comprehensive marketing strategies for key areas in both the Neurological Institute and Imaging Institute. • Analyzed background information, data and statistics as well as managed various marketing initiatives including advertising, event, print, web-based and direct marketing. • Served as project manager for assigned areas, supporting activities related to the assessment, development and promotion of new and established services, programs and product lines. • Oversaw the creation, development and implementation of online content, email, social media and paid search marketing and advertising initiatives.• Interfaced with appropriate departments and divisions to obtain strategic information critical to marketing tactics. • Monitored the effectiveness of marketing tactics through tracking patient visits, marketing and financial reports. Show less

• Led the development and implementation of direct mail and telemarketing campaigns to drive acquisition of new retail customers. • Managed relationships with creative development and data mining agencies and acted as liaison between agencies and internal product managers.• Developed, designed, built, and launched Online Marketing Toolkit for all branches and support staff including new creative, design request process, instruction manual and online request process via Intranet Portal… Show more • Led the development and implementation of direct mail and telemarketing campaigns to drive acquisition of new retail customers. • Managed relationships with creative development and data mining agencies and acted as liaison between agencies and internal product managers.• Developed, designed, built, and launched Online Marketing Toolkit for all branches and support staff including new creative, design request process, instruction manual and online request process via Intranet Portal. • Managed branch and direct sales contact management system to increase customer retention, growth and acquisition. Show less

• Responsible for all project definition and testing phases of development efforts within the direct sales unit including all aspects of phone and internet sales initiatives, new programs design and re-engineering existing software platforms.• Managed the testing team for multiple online banking redesigns. Consistently benchmarked as a top ten online banking website by Watchfire (Gomez).• Coordinated implementation of new functionality to the online banking application including delayed… Show more • Responsible for all project definition and testing phases of development efforts within the direct sales unit including all aspects of phone and internet sales initiatives, new programs design and re-engineering existing software platforms.• Managed the testing team for multiple online banking redesigns. Consistently benchmarked as a top ten online banking website by Watchfire (Gomez).• Coordinated implementation of new functionality to the online banking application including delayed debit card warehouse, check imaging, electronic statements, and event-based alerts, improved user interface, and platform conversion.• Managed the day-to-day maintenance of the company’s website and online banking/bill payment applications. Recommended page layouts, marketing designs as well as the overall look and feel for website and online banking/bill payment enhancement. Show less