Jennifer Ellison Email & Phone Number

Florida, United States

*Consulted with Veterinary clinics to identify technology needs.*Presented technology suite options including Practice management software, Client communication systems, Credit card processing, and Virtual store portals.*Independently developed a consultative selling approach that was launched company wide.*Wrote, directed and recorded video to present a new selling approach to the company.*Led teams of 10-20 account managers to grow technology sales.*Trained account managers on discovering gaps in veterinary technology at a veterinary level.*Met with C-Suite level executives to present our technology offerings.*Coordinated with multiple divisions of the company to ensure product delivery and customer satisfaction*Coached Account Managers on technology discovery questions.*Proficient at explaining complicated processes in simple terms to customers.*Managing a lead pipeline*Chosen to represent the company at various conferences.*Exceeded sales goals repeatedly.*Relaunched the Covetrus Women's Inclusion Network to the company as Co-Chair

*Created and implemented successful protocol integration strategies that focused on improving profitability, protocol compliance, and pull-through of products and services. *Advised veterinarians on how to identify market trends and threats. *Developed strategic plans for inventory management, schedule management, and strategic pricing. *Implemented marketing plans, website plans, and social media promotions. *Represented the company at national and regional conferences. *Transformed an ad hoc, inaccurate data collection process by centralizing and supervising research that outlined competitors’ strengths and weaknesses, used by employees to educate clients on company’s differentiating factors. *Coached cross-functional collaboration among hesitant teams, tapped by leadership to present to peers on the benefits of partnering with their technology representative to develop processes and tools to win new business. *Used industry knowledge, business knowledge, and passion for continuous learning to mentor and coach 5 new hires who have been successful. Regularly asked by colleagues to serve as mentor and coach. *In response to COVID-19, developed marketing collateral for veterinary clinic clients which included QR codes containing clinics’ online store information. Coached colleagues to create similar collateral for their own clients. *Consulted, implemented, and trained veterinary clinics on OSHA protocols, which helped clinics avoid fines, improved employee safety, and increased awareness of OSHA’s oversight in the veterinary industry. Earned transfer of client accounts in recognition of knowledge. *Utilized business development expertise, industry knowledge, and technical product proficiency to create access and establish relevance with customers, growing territory from $3M to $9M. *Repeat recipient of the President’s Club Award (2016 – 2019) and the Consistent Achievers Award (2016 – 2018).

Pensacola, Florida Area

Consultant for veterinary clinics with an emphasis on improving staff/client satisfaction and clinic profitability.*Assisting veterinary clinics in identifying growth and development opportunities. *Developing and implementing marketing plans (DTC, websites, social media) to increase client engagement and clinic exposure *Analyzing fee structure and making recommendations to ensure pricing is fair to customer and appropriately profitable to clinics*Developing staff training programs to improve communication and deepen knowledge base

Pensacola, Florida Area

*Consulted and implemented marketing plans, website design and social media promotions *Partnered with the marketing department to test and provide feedback on marketing strategies for product launches and relaunches*Utilized business development expertise, industry knowledge and technical product proficiency to establish relevance and access with customers*Managed a $4 million territory, growing it from $3 million to $4.2 million *Created and implemented successful protocol integration strategies that focus on improving profitability, protocol compliance, as well as key product and services pull through.*Developed and consulted on strategic plans including inventory management, communication skills, effective schedule management and strategic pricing*Advised and training veterinarians on marketplace dynamics, identifying trends and threats and how to compete in an ever changing market*Zoetis representative at AAHA conference, Emerald Coast Conference, Northwest Florida VMA, and Pensacola VMA*Repeat President's Circle winner*Promoted to Level 2 Territory Sales Manager

Destin/Fort Walton Beach, Florida Area

*Promoted Cardiovascular medication, Acute Pain medication and Chronic Pain medication to a target list of physicians*Completed King Training 101 and 201 for Hypertension, Musculoskeletal Pain and Chronic Pain management

Destin/Fort Walton Beach, Florida Area

*Transferred to Destin, Florida to open a 1.4 million dollar store*Recruited and hired a new sales team to support the growth of a new store*Excelled in providing product training to associates to ensure world class customer service*Assisted in training and opening the Jacksonville store*Delivered cooking and preparation skill courses to staff and customers*Utilized excellent customer relation skills to develop and maintain repeat customer business*Responsible for the skill development and sales success of 40+ employees

Spanish Fort, Al

*Promoted to Assistant Manager after 4 months of employment*Responsible for motivating and coaching 30+ employees*Recruited, hired and trained sales reps in high end kitchen products and cooking skills*Attended “Coachable Moments” seminar*Attended “Keys to Success” seminar

Decatur, Alabama Area

Achieved Certified Medical Representative accreditationRegional Trainer and District Mentor for new hiresMentor at “Business Acumen” WorkshopAttended “POD Effectiveness” and “Integrity Selling” WorkshopLaunched “Risperdal” in the mental health arena in 2003Promoted Aciphex, Reminyl, Risperdal, Sporanox in a POD systemCoordinated with 9 counterparts to maximize program and spending potentialsConducted conference calls and developed a newsletter for Risperdal at a Regional LevelInterviewed 6 candidates for the district, field rode 3 candidates for the districtTrained 3 new hires for the regionInvited to a Round Table discussion with Region Business Director