Jennifer Lyons Email & Phone Number

Scottsdale, Arizona, United States

Scottsdale, AZ, US

Rejoined Synergy Group Marketing following completion of contract with TIAA.Develop original marketing strategies and messaging plans for key clients, shaping targeted marketing initiatives through digital campaigns—social media, email, website, PR, advertising, and events—for a diverse client base. Secured 4 new accounts in 3 weeks to diligently develop.

New York, NY, US

• Worked for TIAA from 2014-2017 and 2021-2022.Recruited twice to work on three enterprise-wide initiatives, driving collaboration across all organizational levels to advance key projects and deliver impactful outcomes..
• Enterprise Rebrand: Was lead Brand Manager for enterprise-wide brand relaunch, orchestrating cross-functional collaboration among marketing, creative, and operational teams to ensure consistent brand identity across.

San Francisco, California, US

• Brought on to lead the relaunch of the Partner Marketing Center App in collaboration with the global marketing team; writing and partnering with creative teams to develop co-branded, customizable templates—such as.
• Demand Generation: Developed and executed a targeted messaging strategy for partners and internal stakeholders using the app, driving alignment across teams and increasing adoption rates by 25%, while enhancing overall.
• Content Marketing: Authored strategic communications for email campaigns to announce launch plans, ensuring alignment across partners and internal teams. Tailored messaging to resonate with partners, driving engagement.
• Agency Partnership Partnered with creative agency to develop new assets for the PMC in 7 different languages, following a bill of materials that would be consistent for every product or industry.

Scottsdale, AZ, US

• Led marketing initiatives at Synergy Group Marketing across two tenures, managing integrated, multi-channel campaigns from concept through post-launch. Lead agency growth through development of RFP responses.
• Led the development and execution of strategic marketing campaigns across digital, traditional, and social media channels, ensuring cohesive new brand messaging and alignment with business objectives.
• Led cross-channel coordination to enhance customer touchpoints, resulting in a 25% increase in brand visibility and a substantial improvement in customer engagement metrics.
• Fostered a partnership to establish an affiliate partnership with United Airlines, successfully launching a loyalty program for Mileage Plus Members to attend the Academy, driving increased customer retention and brand.

New York, NY, US

• Recruited twice to work on three enterprise initiatives working with employees at all professional levels to promote the firm’s evolution to serve clients more effectively. Liaised between clients and the Creative.
• Integrated Marketing: Guided the Product Marketing & Creative Team through comprehensive briefs to produce various marketing tactics from white papers to landing pages. Worked closely with Advertising, Brand and.
• Digital Experience Marketing: Engaged with UX/UI team to build new website and write copy for TIAA Kaspick working closely with in-house creative team to deliver a simple yet compelling story to deliver to both gift.

US

• Assisted in planning and managing Distribution Partner Marketing programs to drive sales throughout the wholesale distribution market, working in collaboration with internal and external stakeholders to design and.
• Channel Strategy: Collaborated with Marketing and Thought Leadership Teams to develop content marketing plans for Channel and Tier One focus firms ensuring messaging was aligned with the market, managed budget, and.
• Event Management: Streamlined Speak Series Events for Firms by reducing the number of speakers and negotiating better rates. Hosted 150 speaker events in 2012, increasing new premiums fourfold while simultaneously.
• Sponsorships: Worked directly with Sports Marketing department to assist with Sponsorships of PGA Golf Tournament and Columbus Crew (MLS Soccer Team) and be onsite partner for all events overseeing the process from.