Jennifer Lyons Email & Phone Number

Scottsdale, Arizona, United States

Scottsdale, Az, Us

Rejoined Synergy Group Marketing following completion of contract with TIAA.Develop original marketing strategies and messaging plans for key clients, shaping targeted marketing initiatives through digital campaigns—social media, email, website, PR, advertising, and events—for a diverse client base. Secured 4 new accounts in 3 weeks to diligently develop marketing life cycles and campaigns to elevate brand awareness, engage targeted buyer personas, and analyze market trends for national and international companies. Ping Identify (Technology): Built creative and marketing plan for their Annual Identity Conference, while securing an 86% increase over the prior year by driving demand with press releases, email marketing, organic/ paid search, social media, videos, blogs, website content and strategic messaging that engaged and prompted action through various customer journeys. o Monitored daily performance metrics across all tactics providing insights to teams to assess alignment with KPI’s.o Worked hand in hand with well-known media and tech company, IDG Communications, on creating data driven advertising to maximize branding opportunities.

New York, Ny, Us

Worked for TIAA from 2014-2017 and 2021-2022.Recruited twice to work on three enterprise-wide initiatives, driving collaboration across all organizational levels to advance key projects and deliver impactful outcomes. Partnered with clients and the Creative Services team to set strategic creative direction throughout project lifecycles and deliver on business objectives. • Enterprise Rebrand: Was lead Brand Manager for enterprise-wide brand relaunch, orchestrating cross-functional collaboration among marketing, creative, and operational teams to ensure consistent brand identity across all touchpoints. Managed the development and implementation of new brand guidelines, aligning digital and print assets, advertisements, and internal communications to reflect the refreshed strategy. Partnered with stakeholders at all levels to drive adoption, maintain alignment, and deliver a cohesive brand experience that elevated market positioning and resonated with target audiences.

San Francisco, California, Us

Brought on to lead the relaunch of the Partner Marketing Center App in collaboration with the global marketing team; writing and partnering with creative teams to develop co-branded, customizable templates—such as social media posts, emails, sales decks, and thought leadership content—to boost partner engagement and drive business growth.• Demand Generation: Developed and executed a targeted messaging strategy for partners and internal stakeholders using the app, driving alignment across teams and increasing adoption rates by 25%, while enhancing overall program effectiveness.• Content Marketing: Authored strategic communications for email campaigns to announce launch plans, ensuring alignment across partners and internal teams. Tailored messaging to resonate with partners, driving engagement around upcoming initiatives. Average open rate was 62%.• Agency Partnership Partnered with creative agency to develop new assets for the PMC in 7 different languages, following a bill of materials that would be consistent for every product or industry.

Scottsdale, Az, Us

Led marketing initiatives at Synergy Group Marketing across two tenures, managing integrated, multi-channel campaigns from concept through post-launch. Lead agency growth through development of RFP responses, capabilities presentations and new business plan execution. Collaborate closely with our clients to create full-funnel marketing plans, drive brand awareness, customer engagement, and measurable ROI for diverse industries. Client example:Jack Nicklaus Golf Academies• Led the development and execution of strategic marketing campaigns across digital, traditional, and social media channels, ensuring cohesive new brand messaging and alignment with business objectives. • Led cross-channel coordination to enhance customer touchpoints, resulting in a 25% increase in brand visibility and a substantial improvement in customer engagement metrics.• Fostered a partnership to establish an affiliate partnership with United Airlines, successfully launching a loyalty program for Mileage Plus Members to attend the Academy, driving increased customer retention and brand loyalty.

New York, Ny, Us

Recruited twice to work on three enterprise initiatives working with employees at all professional levels to promote the firm’s evolution to serve clients more effectively. Liaised between clients and the Creative Services team to set strategic creative direction throughout project lifecycles and deliver on business objectives. Worked on multi-class initiative before being asked to serve as lead account/brand manager for 80+ deliverables in 6-months, working cross-functionally to fuel a total rebranding involving digital, print and production assets. • Integrated Marketing: Guided the Product Marketing & Creative Team through comprehensive briefs to produce various marketing tactics from white papers to landing pages. Worked closely with Advertising, Brand and Compliance Department to assure all marketing materials were met and presented to the client once project was ready to be pitched. • Digital Experience Marketing: Engaged with UX/UI team to build new website and write copy for TIAA Kaspick working closely with in-house creative team to deliver a simple yet compelling story to deliver to both gift and endowment clients.

Us

Assisted in planning and managing Distribution Partner Marketing programs to drive sales throughout the wholesale distribution market, working in collaboration with internal and external stakeholders to design and execute marketing campaigns, messaging strategies, key events, and other sales support initiatives.• Channel Strategy: Collaborated with Marketing and Thought Leadership Teams to develop content marketing plans for Channel and Tier One focus firms ensuring messaging was aligned with the market, managed budget, and executed a series of events that was so successful they were repeated the next 3 years. • Event Management: Streamlined Speak Series Events for Firms by reducing the number of speakers and negotiating better rates. Hosted 150 speaker events in 2012, increasing new premiums fourfold while simultaneously achieving reduction in amount spent on program.• Sponsorships: Worked directly with Sports Marketing department to assist with Sponsorships of PGA Golf Tournament and Columbus Crew (MLS Soccer Team) and be onsite partner for all events overseeing the process from pre-event preparation to post-event analysis, ensuring seamless coordination and successful outcomes