I wake up each day dedicated to developing innovative brand, business and experience strategies alongside leaders who are driving the future of health. Prior to this, I have spent the past two decades dedicated to developing and executing on strategic “firsts” for her clients, beginning with the first YouTube channel in Pharma (remember when?) to recent forays into what AI (generative or otherwise) can mean for health - as a commercial enterprise, a driver of equity, and for better outcomes for individuals. My specialties include brand and commercial strategy, content strategy, digital and omnichannel engagement, experience strategy and leveraging technical innovation for growth. She's practiced in riding the fine line between user and business goals, and is a champion organizer of people, content, ideas and experiences.Through it all, I am passionate about building compelling brands and meaningful experiences that drive better health outcomes for our collective future.I previously led health advertising and content strategy at Deloitte Digital, where she focused on transformation at the intersection of content, marketing and technology for life sciences, med tech and healthcare clients.My most recent experience is in the brand and activation planning process, and carrying it through to develop holistic go-to-market ecosystems, content strategies, streamlined end-to-end content supply chains, and multi-channel activation plans.I also have a strong background in general consumer brand, digital and content strategy, in the areas of luxury, beauty, CPG, financial services, and technology.