Jennifer Maltba, Ms Email & Phone Number

United States

•Acting as a strategic liaison between the SVP of Marketing and cross-functional teams to ensure a cohesive strategy and execution.

Remote (Philadelphia, Pennsylvania, United States)

•Earned influence across multiple levels of the organization to create compelling, integrated marketing campaigns that drove awareness amongst prospects and generated opportunities for the Ellucian Platform. •Campaign lead for Ellucian's 2023 higher education community and user conference. Strategy, creation, and coordination across the organization led to hitting 128% of the institution registration goal, resulting in over 5,000 guests from 26 countries with a 98% show rate. 35% of open opportunities were represented among the attendees. 34 open opps generated within 12 business days post-event.•Values Working Group Team Member - Recognition Team | Apr 2023 - Apr 2024 | Primary role of the Recognition Team is to highlight and celebrate the successful embodiment and implementation of Ellucian's Culture & Values.

Remote (Philadelphia, Pennsylvania, United States)

•Partnering with BizDev, Competitive Intelligence, AEs, & Field Marketing to create a fully integrated competitive campaign. $4.9M closed-won driven in the first two months after launch. $18M influenced in seven months.•Working with BizDev to build out messaging and campaign elements to target the 37 of the 109 HBCUs that are not currently a client. Influencing over $1.8M in opps in first five months.•Campaign manager for Ellucian Now, a monthly webcast series held June-November 2021, driving over 8,700 registrations for the eNow On24 Content Hub. Contacts watched over 322,000 minutes of content. Influencing over $29M in opps. •The campaign-lead, working with Field Marketing, Solutions Marketing, Brand, and Competitive Intelligence to stand up a prospect-focused campaign, including campaign page, Pathfactory content tracks, Drift Chat, & email nurture, within two months, the fastest campaign from kick-off to launch to-date. Influencing over $3.6M in opps over five months. •The co-campaign manager for EDUCAUSE 2021 driving 265 meetings & 37 MQLs. •The marketing liaison for the Corporate Social Responsibility Team, leading the campaign for the Ellucian PATH Scholarship 2021 & 2022 Program. Worked with vendors to stand up a website, application forms, and drove awareness of the scholarship program via organic social media and emails to financial aid administrators at eligible colleges & universities across 10+ countries. •Marketing Team “Buddy” Leader | Jun 2021 – Apr 2023 | Paired with incoming new marketing employees to ensure their on-boarding with the team is enjoyable and ensure connections across the team. •Marketing Connections Tiger Team | Aug 2021 – Apr 2023 | Volunteer to brainstorm and execute on initiatives to drive connections across a global remote team.•SmartSheet Task Force Member | Aug 2021 – Nov 2021 | Ensuring we designed the SmartSheet system and process to suit the Marketing Team’s needs.

Remote (Washington, District Of Columbia, United States)

•Marshaled the development of key session titles/descriptions; landing page copy; house and partner eBlast email copy/imagery; paid LinkedIn ads; banner ads; and direct mail promotional elements to drive registrations, live attendance, and on-demand views of Ellucian Live Online 2020 and Ellucian Live 2021. •Drove the global integrated marketing campaign for Ellucian Live 2021, leading to a 29.46% increase in registrations over eLive 2019. (eLive 2021 campaign was run over an eight-week period vs. 23-week period in 2019; eLive 2020 was converted to Ellucian Live Online due to the global pandemic.) Influencing over $171M in opps. •Lead marketer on Ellucian Live Online 2020 - a five-month virtual event with multiple weekly sessions, panels, and "main stage" keynotes/guest speakers. Used targeted messaging & promotions to drive 2,621 net-new registrations in the final three months for a total of 22,523 attendees from 2,156 institutions. •Campaign-lead on a cross-functional team for the Ellucian Experience solution launch in Q2 2021. •Worked closely with Solutions Marketing, Field Marketing, and Sales/CS Enablement to ensure Sales/CS Team awareness and preparedness on current and upcoming marketing programs. •Project managed and effectively coordinated with cross-functional teams including Digital/Demand Generation, Brand, Solutions Marketing, Field Marketing, Sales Enablement/Operations, Sales, Customer Success, and outside agencies.

Washington D.C. Metro Area

•Using in-depth knowledge of how major tactical initiatives were executed within the Cvent marketing systems, stood up a new-to-Cvent vertical marketing function for higher education, including building out a vertical product marketing and demand generation model. •Beginning Jan 2019, supported newly dedicated Higher Education Sales and Client Services with a multi-channel marketing campaign. Led to an 87% YOY (2019 vs. 2018) increase in higher ed contact engagement.⎯90% of MQLS in 2019 were a direct result of, or influenced by, new higher education marketing programs.⎯Efforts led to a 1.9X increase in total MQLs between 2019 vs. 2018. Drove the greatest increase through sponsored webinars (6.85X increase YOY) and trade shows (8.5X increase YOY).⎯Assembled the first vertical track at our annual conference, Cvent CONNECT. Per post-event feedback, 92% of higher ed attendees were satisfied+ and 92% were interested in the 2020 conference. Sales saw shortened sales cycles, referrals across institutions, and expanded deal sizes. ⎯Created and led a ‘Higher Education Steering Committee,’ including members from Account Management, Client Services, Direct Sales, Marketing, Product, and Training. Committee met every three weeks to discuss higher education initiatives across the organization and was identified as a key reason for the expedited success of the higher ed vertical.•Consulting for Enterprise Marketing, created a brand new ABM marketing program that strategically nurtured key contacts from top accounts. Drove highly engaged leads to the Enterprise Sales within a week after the contact’s first engagement. •In 2020, using higher education as the vertical marketing model, worked with newly formed Industry Product Marketing to lay the foundation for financial services and life sciences verticals, starting with a focus on paid and organic web presence; database clean-up and account identification; personas and messaging; and verticalizing outbound email campaigns.

Washington D.C. Metro Area

Marketing Manager, Event Cloud (Feb 2016-May 2019)Team Lead, Event Management Product Marketing (Jan 2015-Feb 2016)•Each year, managed the marketing of 40+ trade shows, 500+ online demos, 350+ regional lunch & learn seminars to deliver sales leads and accelerate pipeline. •In 2019, developed an on-site strategy for Enterprise Sales to drive expansion within key accounts. Efforts saw immediate results, including a sales rep closing tens of thousands of dollars in brand new opportunities within 30 days of meetings.•Designed and executed integrated marketing campaigns based on Cvent's buyer's journey. Saw a 42% YOY (1H 2018 vs. 1H 2017) increase in marketing attributed $$ for N.America Mid-Market. •Set up a net-new repeatable process for a Top of Funnel outbound campaign across multiple teams, including Content, Creative, Database, Digital, Email Campaigns, and Social. This email, content, and webinar-based program saw an 86%+ YOY (2018 vs. 2017) increase in MQLs.•Supported Cvent’s annual conference and trade shows by creating booth messaging, collateral, presentations, and ensuring post-show leads through tactics such as sales meetings at Cvent's booth or dinner with executives and key prospects. By implementing a comprehensive event marketing campaign, increased the sales pipeline for IMEX America by 36% YOY from 2014 to 2015, resulting in $3.5M in sales opportunities.•Created anchor content assets, such as surveys, reports, studies, interactive quizzes, and digital eBooks. The 1st Annual Global Event Industry Benchmarks Study was the most downloaded content on Cvent.com Aug 2015 - Aug 2016 with 2,500 downloads.•Continuously assembled, motivated, explained, reminded, and project managed a complex wheel of individuals spanning from Portland, OR to DC to London to India. “I hear only positive feedback for her ability to lead and motivate the teams, and her unique talent to do this all with an infectiously positive attitude,” said one of my direct managers.

Washington D.C. Metro Area

•Researched, identified, and generated themes, programming, and communications for corporate events including BbWorld, an annual conference, with 2,500+ attendees and an annual Sales & Marketing Kickoff with 650+ employees in attendance.•Managed a planning committee of 15+ to identify attendee personas and create the annual conference programming, including hand selecting 150+ sessions, in order to ensure a positive attendee experience. At BbWorld 2014, 75%+ of attendees believed that the client-led, Blackboard-led, and featured speaker sessions were relevant to their role and 85% believed they had a good understanding of Blackboard's new mission: 'Reimagine Education' and how the products/solutions aligned to the strategy. •Drafted, updated, and ensured that content for all touch points, including event websites, marketing, and creative, represented the brand and ultimately attracted and engaged attendees.•Created social opportunities through conference signage and BbWorld signage. Received over 4,000 tweets during keynote session. •Evaluated and selected a vendor, then built out a true conference mobile event app that would effectively replace the BbWorld printed program. Developed and managed the design, content, and communications for event specific mobile apps. Increased adoption of BbWorld mobile app by over 100% from 2013 to 2014 and saved $80,000 in printing costs by implementing an effective app.

Washington D.C. Metro Area

The Away Travel Network (formerly a division of Orbitz Worldwide) includes: Away.com, Trip.com, GORP.com, AdventureFinder.com, and Lodging.com. •Managed nine social media channels, including Facebook, Twitter, Pinterest, Google+, and YouTube, and increased social media engagement by 49% in 2011 and 54% in 2012.•Working with the Director of Marketing, managed a $1M+ search engine marketing campaign. Continuously educated myself and used best practices in SEM ad and keyword creation. Over the course of 2011, made 17,965+ updates to Google AdGroups in our SEM Program and tested paid campaigns on Yahoo, Ask.com, StumbleUpon, and OutBrain. •Managed contests from concept/design to prize delivery, including 12 photo contests, three destination review contests, and two sweepstakes that produced user generated content (such as +2K photos) and gathered +10K email addresses for the email marketing team.•In collaboration with editorial and Partner Marketing, created sponsorship placemats to improve the value proposition of websites and quality of collateral tools for the Orbitz Worldwide Partner Marketing Team. Participated in At-Risk Partner Marketing meetings and in one instance suggested an SEM tactic that brought in over $50K in 5 days to help save a $140K at-risk partner campaign. •Cultivated relationships with Tourism Boards, Convention & Visitor Boards, and PR contacts. Managed PR outreach and link building to elevate Away.com’s & GORP.com’s web page SEO statuses and increase brand awareness.•Contributed 40 original travel articles, photo galleries, and blog articles to Away.com in 2012.•Wrote 48 video scripts in 2011-2013, managed video production schedule, and distribution. This travel video series won a Travel Weekly Magellan Award in 2012.•Wrote and managed 20 syndicated travel articles in 2011-2013, which had 19,261 online and print placements with a total ad value of $5.7M in 2011 and 2012.

Hickory, North Carolina, United States

•Managed the creative agency relationship with Pixel Space during a comprehensive company rebranding project, that expanded to include these web properties: Total Insight, Total Insight»Performance Solutions, Transportation Insight, United Sourcing Alliance, and Total Insight»Technology Solutions. Contributed to the overall logo/website redesign process and implementation of the new brand throughout all marketing assets and channels, including securing client testimonials (both written and recorded).•Created and updated marketing collateral (ex. solution summary, invoice payment processing, insight tracker, etc.) for Client Development, Business Development, and Client Services team members. These assets were provided to over 300 corporate clients.•Managed nine processes including three company websites, Release to Sales, Client References, Trademarks, Press Releases, etc. •After Transportation Insight acquired two companies, Total Insight Performance Solutions and United Sourcing Alliance, worked with the leadership of those new divisions to create marketing assets and campaigns to support their teams. •In collaboration with Professor Burman's Fall 2009 IMC Course at Appalachian State University, consulted on a semester-long group project to help students develop an integrated marketing communications (IMC) business plan using Transportation Insights as the company. •Participated in organizational development as a Quality Assurance Committee Member, January 2010-November 2010. The Quality Assurance Team had a representative from each department that brought employee issues and suggestions to the table for discussion. The goal of the Q&A committee was to find solutions to issues without having to elevate the concern to executives.

I supported the broad administrative needs of the Advisors, Orientation, and University College employees. Assisted in the preparation of advising and orientation material. Also handled highly-sensitive, confidential information.

• Welcomed new students and parents to the University.• Guided new students through orientation activities.• Acquainted new freshmen and transfer students with the University.• Promoted interaction among new students during small group discussions, icebreakers, meals and evening activities.• Served as a member of a team composed of Appalachian staff, faculty, and students.• Helped to ensure new students receive the information necessary for becoming successful members of the University community.• Specific duties include: supervising testing, leading group discussions, guiding tours, performing in a skit, serving as a resident assistant, and assisting an academic advisor with new student academic planning.

I worked at Parkway Elementary School as a reading & math tutor for students in second grade through fifth grade. With students I worked on improving school work and End-of-Grade testing skills. During that time, I also worked with a student in kindergarten and a student in first grade to improve their english and social skills. I managed a schedule of over 30 students each semester and developed working relationships with over 10 teachers so that I could do my best to set these students up for success.

• Worked with employees, during an eight-week internship, to learn the best marketing strategies in a competitive environment and how to best utilize my education in advertising and marketing.• Analyzed and collaborated with clients such as Verizon Wireless, BI-LO, the BMW Performance Center, Fatz Cafe, Firehouse Subs, Greenville Drive, Greenville Humane Society, and etc.

Bachelor Of Science (B.S.)

Master Of Science (Ms)

Education record