Jennifer Maltba, Ms Email & Phone Number

United States

• Acting as a strategic liaison between the SVP of Marketing and cross-functional teams to ensure a cohesive strategy and execution.

Remote (Philadelphia, Pennsylvania, United States)

• Earned influence across multiple levels of the organization to create compelling, integrated marketing campaigns that drove awareness amongst prospects and generated opportunities for the Ellucian Platform.
• Campaign lead for Ellucian's 2023 higher education community and user conference. Strategy, creation, and coordination across the organization led to hitting 128% of the institution registration goal, resulting in over.
• Values Working Group Team Member - Recognition Team | Apr 2023 - Apr 2024 | Primary role of the Recognition Team is to highlight and celebrate the successful embodiment and implementation of Ellucian's Culture & Values.

Remote (Philadelphia, Pennsylvania, United States)

• Partnering with BizDev, Competitive Intelligence, AEs, & Field Marketing to create a fully integrated competitive campaign. $4.9M closed-won driven in the first two months after launch. $18M influenced in seven months.
• Working with BizDev to build out messaging and campaign elements to target the 37 of the 109 HBCUs that are not currently a client. Influencing over $1.8M in opps in first five months.
• Campaign manager for Ellucian Now, a monthly webcast series held June-November 2021, driving over 8,700 registrations for the eNow On24 Content Hub. Contacts watched over 322,000 minutes of content. Influencing over.
• The campaign-lead, working with Field Marketing, Solutions Marketing, Brand, and Competitive Intelligence to stand up a prospect-focused campaign, including campaign page, Pathfactory content tracks, Drift Chat, &.
• The co-campaign manager for EDUCAUSE 2021 driving 265 meetings & 37 MQLs.
• The marketing liaison for the Corporate Social Responsibility Team, leading the campaign for the Ellucian PATH Scholarship 2021 & 2022 Program. Worked with vendors to stand up a website, application forms, and drove.

Remote (Washington, District Of Columbia, United States)

• Marshaled the development of key session titles/descriptions; landing page copy; house and partner eBlast email copy/imagery; paid LinkedIn ads; banner ads; and direct mail promotional elements to drive registrations.
• Drove the global integrated marketing campaign for Ellucian Live 2021, leading to a 29.46% increase in registrations over eLive 2019. (eLive 2021 campaign was run over an eight-week period vs. 23-week period in 2019.
• Lead marketer on Ellucian Live Online 2020 - a five-month virtual event with multiple weekly sessions, panels, and "main stage" keynotes/guest speakers. Used targeted messaging & promotions to drive 2,621 net-new.
• Campaign-lead on a cross-functional team for the Ellucian Experience solution launch in Q2 2021.
• Worked closely with Solutions Marketing, Field Marketing, and Sales/CS Enablement to ensure Sales/CS Team awareness and preparedness on current and upcoming marketing programs.
• Project managed and effectively coordinated with cross-functional teams including Digital/Demand Generation, Brand, Solutions Marketing, Field Marketing, Sales Enablement/Operations, Sales, Customer Success, and.

Washington D.C. Metro Area

• Using in-depth knowledge of how major tactical initiatives were executed within the Cvent marketing systems, stood up a new-to-Cvent vertical marketing function for higher education, including building out a vertical.
• Beginning Jan 2019, supported newly dedicated Higher Education Sales and Client Services with a multi-channel marketing campaign. Led to an 87% YOY (2019 vs. 2018) increase in higher ed contact engagement.⎯90% of MQLS.
• Consulting for Enterprise Marketing, created a brand new ABM marketing program that strategically nurtured key contacts from top accounts. Drove highly engaged leads to the Enterprise Sales within a week after the.
• In 2020, using higher education as the vertical marketing model, worked with newly formed Industry Product Marketing to lay the foundation for financial services and life sciences verticals, starting with a focus on.

Washington D.C. Metro Area

• Marketing Manager, Event Cloud (Feb 2016-May 2019)Team Lead, Event Management Product Marketing (Jan 2015-Feb 2016)
• Each year, managed the marketing of 40+ trade shows, 500+ online demos, 350+ regional lunch & learn seminars to deliver sales leads and accelerate pipeline.
• In 2019, developed an on-site strategy for Enterprise Sales to drive expansion within key accounts. Efforts saw immediate results, including a sales rep closing tens of thousands of dollars in brand new opportunities.
• Designed and executed integrated marketing campaigns based on Cvent's buyer's journey. Saw a 42% YOY (1H 2018 vs. 1H 2017) increase in marketing attributed $$ for N.America Mid-Market.
• Set up a net-new repeatable process for a Top of Funnel outbound campaign across multiple teams, including Content, Creative, Database, Digital, Email Campaigns, and Social. This email, content, and webinar-based.
• Supported Cvent’s annual conference and trade shows by creating booth messaging, collateral, presentations, and ensuring post-show leads through tactics such as sales meetings at Cvent's booth or dinner with executives.

Washington D.C. Metro Area

• Researched, identified, and generated themes, programming, and communications for corporate events including BbWorld, an annual conference, with 2,500+ attendees and an annual Sales & Marketing Kickoff with 650+.
• Managed a planning committee of 15+ to identify attendee personas and create the annual conference programming, including hand selecting 150+ sessions, in order to ensure a positive attendee experience. At BbWorld.
• Drafted, updated, and ensured that content for all touch points, including event websites, marketing, and creative, represented the brand and ultimately attracted and engaged attendees.
• Created social opportunities through conference signage and BbWorld signage. Received over 4,000 tweets during keynote session.
• Evaluated and selected a vendor, then built out a true conference mobile event app that would effectively replace the BbWorld printed program. Developed and managed the design, content, and communications for event.

Washington D.C. Metro Area

• The Away Travel Network (formerly a division of Orbitz Worldwide) includes: Away.com, Trip.com, GORP.com, AdventureFinder.com, and Lodging.com.
• Managed nine social media channels, including Facebook, Twitter, Pinterest, Google+, and YouTube, and increased social media engagement by 49% in 2011 and 54% in 2012.
• Working with the Director of Marketing, managed a $1M+ search engine marketing campaign. Continuously educated myself and used best practices in SEM ad and keyword creation. Over the course of 2011, made 17,965+.
• Managed contests from concept/design to prize delivery, including 12 photo contests, three destination review contests, and two sweepstakes that produced user generated content (such as +2K photos) and gathered +10K.
• In collaboration with editorial and Partner Marketing, created sponsorship placemats to improve the value proposition of websites and quality of collateral tools for the Orbitz Worldwide Partner Marketing Team..
• Cultivated relationships with Tourism Boards, Convention & Visitor Boards, and PR contacts. Managed PR outreach and link building to elevate Away.com’s & GORP.com’s web page SEO statuses and increase brand awareness.

Hickory, North Carolina, United States

• Managed the creative agency relationship with Pixel Space during a comprehensive company rebranding project, that expanded to include these web properties: Total Insight, Total Insight»Performance Solutions.
• Created and updated marketing collateral (ex. solution summary, invoice payment processing, insight tracker, etc.) for Client Development, Business Development, and Client Services team members. These assets were.
• Managed nine processes including three company websites, Release to Sales, Client References, Trademarks, Press Releases, etc.
• After Transportation Insight acquired two companies, Total Insight Performance Solutions and United Sourcing Alliance, worked with the leadership of those new divisions to create marketing assets and campaigns to.
• In collaboration with Professor Burman's Fall 2009 IMC Course at Appalachian State University, consulted on a semester-long group project to help students develop an integrated marketing communications (IMC) business.
• Participated in organizational development as a Quality Assurance Committee Member, January 2010-November 2010. The Quality Assurance Team had a representative from each department that brought employee issues and.

I supported the broad administrative needs of the Advisors, Orientation, and University College employees. Assisted in the preparation of advising and orientation material. Also handled highly-sensitive, confidential information.

• Welcomed new students and parents to the University.
• Guided new students through orientation activities.
• Acquainted new freshmen and transfer students with the University.
• Promoted interaction among new students during small group discussions, icebreakers, meals and evening activities.
• Served as a member of a team composed of Appalachian staff, faculty, and students.
• Helped to ensure new students receive the information necessary for becoming successful members of the University community.

I worked at Parkway Elementary School as a reading & math tutor for students in second grade through fifth grade. With students I worked on improving school work and End-of-Grade testing skills. During that time, I also worked with a student in kindergarten and a student in first grade to improve their english and social skills. I managed a schedule of.

• Worked with employees, during an eight-week internship, to learn the best marketing strategies in a competitive environment and how to best utilize my education in advertising and marketing.
• Analyzed and collaborated with clients such as Verizon Wireless, BI-LO, the BMW Performance Center, Fatz Cafe, Firehouse Subs, Greenville Drive, Greenville Humane Society, and etc.

Bachelor Of Science (B.S.)

Master Of Science (Ms)

Education record