Jennifer Manion Email & Phone Number

United States

Provides expert content strategy, strategic communications, digital strategy, UX/IA direction, logic-based assessments and recommendations, content writing, and editing across a range of diverse marketing and communication projects/channels.Clients include: St. Jude Medical; Sapient Nitro; Pearson Assessment Group; Go East; the Nerdery; Smart Hive; Elim Care; Perkins+Will; Advantis Research & Consulting; Graywolf Press; Lerner Publishing Group, Inc.; Mpls.St.Paul Magazine; Wise Ink Creative Publishing; Beaver’s Pond Press; individual academic, fiction, and nonfiction authors.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

As creative strategists and strategic creatives, we at Schermer are dedicated to helping B2B companies solve buyers' problems and serve their purposes. From content to UX strategy, branding to product launches, and demand gen to digital experiences, we can help businesses differentiate their brands, create momentum with sales channels, connect with buyers, foster deeper relationships with customers, and drive measurable business results.

Greater Minneapolis-St. Paul Area

Senior content strategist (consultant) for St. Jude Medical, now Abbott, leading overall content strategy and creation for integration of multiple discrete web properties into redesigned and revisioned sjm.com and sjmglobal.com. Responsible for all web content initiatives to drive user engagement and brand priorities:- Led content strategy for web properties, ensuring web integration projects met business and marketing objectives, UX needs and integration goals. Provided strategic leadership for content planning and creation, ensuring content integrity and quality; provided direction for visual presentation- Developed content strategy processes and methodology and presented to internal stakeholders to gain alignment- Established and ensured integrity of ongoing web taxonomy, UX, and information architecture; developed metadata and taxonomy/nomenclature lists and definitions; created taxonomy best-practice guideline documents; ensured Sitecore CMS reflects optimized taxonomy, metadata, and SEO strategy- Drove all content direction and creation for corporate, disease state, product, and patient projects and collaborated with brand, marcom, marketing, and digital teams- Managed team of writers, delegated content development, and directed assignments in order to meet ongoing business needs; wrote high-profile and business-critical content- Developed, maintained, and enforced editorial style guidelines; ensured content was findable, actionable, and understandable, and that it met defined SEO objectives- Leveraged competitive site analysis/gap analysis and SEO and UX/IA best practices/insights- Created and disseminated web content governance processes, document types, and structures to meet business needs, including legal and regulatory requirements

Greater Minneapolis-St. Paul Area

Content strategist (consultant) on digital projects for UnitedHealth Group. - Partnered with UX/IA lead and web designer to revise and redesign UnitedHealth Group—Optum intranet for Optum- Created comprehensive content inventories and audits- Established navigational taxonomies and information architectures- Created strategy and governance documentation and presented to client and internal stakeholders to gain buy-in

St. Paul, Minnesota

St. Paul, Minnesota

Content strategist responsible for a broad range of communications solutions, from branding, marketing communications, digital strategy, and content strategy to creating content for print, digital/web, video and motion graphics, and social media.Clients included: Post-it® Brand, Scotch-Brite™ Brand, 3M (multiple subbrands), Tegaderm, Command, BWBR, Cargill, Horizon Milling, Continental Stock Transfer and Trust, Plasticomp, Archetype, United Family Medicine, Maguire Refining, Biodiagnostics, McGough, Tubman, MIR, Comply, Hearing Components, O-cel-o Sponges, Thomson Reuters, Travelers, and GE

The Beyond Borders Film Festival used film and cultural performances to educate the general population about our world’s rich cultural diversity, to inspire others to get involved in cross-cultural exchanges, and to promote awareness about important cultural organizations operating in the area where the festival was held. By providing the opportunity for intercultural dialogue, support, and understanding, the festival encouraged participants to foster a more harmonious relationship between the earth and all of us who are its stewards.

Northfield, Minnesota

Norhtfield, Minnesota

Doctor Of Philosophy (Ph.D.)

Ba