Jennifer Mass, Pcm® Email & Phone Number

Cumming, GA, US

Duluth, Georgia, US

• Oversee the marketing budget, conduct frequent expenditure reviews, and analyze profit/loss projections, ROMI, and ROAS.
• Formulate and implement marketing campaigns to drive brand growth, engage the target audience, and achieve measurable results.
• Monitor analytics and dashboards and provide valuable insights to optimize marketing strategies, elevate brand visibility, and secure SQLs and MQLs.
• Lead the creation of sales collateral, sales enablement tools, press releases, sponsorships, events, and lead-generation initiatives.
• Conduct regular meetings with team leaders to evaluate pipeline progress and identify cutting-edge solutions to enhance business growth opportunities that generate revenue.
• Devise and implement comprehensive demand generation initiatives that are in sync with corporate objectives and revenue goals, encompassing Account-Based Marketing (ABM) campaigns, lead generation efforts, nurturing.

Austria, Eggelsberg, AT

• Manage industry specific marketing campaigns on product launches, media, in-person and virtual events, webinars, and other critical announcements with the goal of obtaining leads. Plan and execute all aspects of B&R’s.
• Negotiate terms and pricings with vendors, media, sponsorships, and event industry professionals related to internal and external events; decreased the overall expenditure by at least 10% annually.
• Own AutomationCON, B&R’s annual customer-centric conference, including location, theme, speakers, workshops, entertainment, transportation, event platform (CVENT, Eventsquid, Go-To Webinar, and Teams) for internal and.
• Successfully pivot towards virtual events, collaborate with senior leadership, marketing, product development, and sales teams to successfully carry our processes to drive brand awareness and create business.
• Create and conduct stakeholder and event communication plans to execute multiple events with competing priorities; track, analyze, and report the performance of marketing activities, linked to clear business metrics.
• Collaborate on the writing, designing, and producing of program content, press releases, invitations, social media outlets, web landing pages, etc., working closely with the corporate Austrian marketing team in the.

Atlanta, GA, US

• Sell digital media solutions to Multifamily property managers and owners to assist with the property's online presence and boost their exposure for increased residency and revenue.
• Created marketing campaigns to capture new opportunities.
• Manage a book of business of 300+ accounts within the Multifamily industry.
• Scheduled and conducted sales/service meetings with decision makers of business portfolio.
• Created a pipeline of $200,000 of revenue within a 6 month period.
• Recorded sales activity in Salesforce and Marketo, managed sales pipeline of revenue forecasts.

St-Eustache (Québec), CA

Stamford, Connecticut, US

• Conducted qualitative and quantitative research for internationally known brands such as Apple, Samsung, Hersey's, Starbucks, and Acosta.
• Measured, analyzed, and documented complex data into reports, graphs, charts, and visualizations.
• Earned Top Performing Ethnographer Award (October 2015).
• Leveraged shopper’s insights to stimulate actionable retail strategies and solutions.
• Integrated recorded observations and interviews to create a complete picture of consumers’ consistencies and contradictions.

Richfield, MN, US

• Market OEM car accessories multi-channel regions to develop key accounts throughout GA; reviewed commercial sales reports with staff and upper management to analyze and interpret organized formulas to forecast.
• Coordinated with distributors and in-direct channels to create marketing and sales techniques utilizing the most up and coming electronic trends to ultimately produce revenue, gross margin, and obtain new accounts.
• Added 7 new accounts within 4 months, produced $200,000 for the SE territory (November 2012).
• Contributed to increasing the division's national semi-annual margins by $500,0000 (February 2013).

Randolph AFB, TX, US

• Compile, audit, and distribute training and tactical mission ready documents to co-workers, subordinates, and superiors. Develop and conduct pre-flight and after-flight presentations, distribute outlines of narrative.
• Awarded Volunteer of the Year Medal (2004).
• Received Expeditionary Medal, OEF Mission (2004).
• Elected President of Tinker Air Force Base's Airman's Association (2003-2004).
• Elected "Madam of the Mess" for the 963rd Annual Formal Squadron Dinner (2003).

Bachelors, Sociology And International Relations

Diploma Program, Marketing And Event Planning (Fashion)

Aa, Applied Art And Sciences

Education record