Jennifer Matcho Email & Phone Number

Responsible for managing and implementing advertising programs for Key Accounts by ensuring a world class product and service experience for Valpak’s external and internal clients.Collaborate with cross-functional teams, make strategic recommendations to increase revenue and provide analytical consultancy to drive engagement between all operating.

St. Pete Beach, FL

Driven to help clients build brand awareness, cultivate relationships and grow business with creative marketing concepts.

• Collaborated with cross-functional teams to promote Humana’s products and services.
• Responsible for developing strategies and tactics that created awareness and utilization for product lines that include telehealth virtual visits, diabetes management and home care solutions.
• Developed multi-channel campaigns incorporating VAT call outreaches, SMS text, Interact messaging, email, direct mail, IP targeting, marketing collateral, virtual conferences, social media, newsletters, website and app.
• Determined testing opportunities to increase response and engagement rates for tactical outreaches.

Tampa/St. Petersburg, Florida Area

• Coordinated with internal teams and external clients to develop and execute data-driven CRM and SaaS strategies that optimized personalization, consumer engagement, acquisition, loyalty and retention.
• Devised and implemented effective A/B tests that optimized conversion rates for retail, financial and consumer products clients.
• Ability to troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
• Provided analytical reporting and data warehouse recommendations that facilitated future campaign initiatives.

Tampa/St. Petersburg, Florida Area

• Implemented strategic B2B and B2C marketing tactics (email, direct mail, digital ads, blogs, newsletters, website enhancements, infographics and social media campaigns) that met monthly lead generation quotas.
• Ability to write both creatively and technically to promote unique value propositions that showcased a suite of products and services.
• Developed content for multiple social media platforms that increased likes, shares and retweets.
• Negotiated and managed speaking engagements at tradeshows, conferences and industry events.

St. Petersburg, FL

• Led the development and execution of marketing plans and programs, adhering to a $12 million budget. Responsible for managing the day-to-day volume-driving activities and long-term strategies and tactics to grow the.
• Implemented A/B testing techniques for print and digital campaigns to determine success and future campaign opportunities.
• Increased open and click rates by evaluating subject lines, copy, interactive technology and creative concepts for retail, financial and technology clients.

Largo, FL

• Partnered with USPS HQ to develop strategic plans that combined direct mail, digital elements and emerging technologies.
• Saved nearly $1 million in postage by qualifying for annual USPS incentive promotions using QR Codes, Mobile Technology, Click-to-Call and Augmented Reality.
• Wrote press releases, emails and presentations for a franchise network, board of directors and executives, related to postal issues and challenges.
• Influenced legislators regarding USPS initiatives supporting postal reform and financial solvency.
• Developed content for the department intranet website for relevancy and maximum usability.
• Managed budgets in excess of $.5 million related to postal counsel and global transportation.

Largo, FL

• Managed 60,000+ SKUs and moved high volumes of promotional product inventory with integrated B2B and B2C marketing campaigns.
• Launched three ecommerce websites and updated content and themes based on seasonality.
• Created and managed special events, conferences and seven annual tradeshows. Implemented cost saving techniques for annual trade shows that resulted in savings of over $325K.
• Drove traffic to websites through SEM, content marketing, direct mail and email campaigns and consistently increased new user registrations on a monthly basis.Reported marketing campaign results, incorporating margin.

Largo, FL

• Led a marketing team of 10 that developed B2B and B2C strategies for national, regional and local marketing efforts using multimedia, interactive, Internet and emerging technologies.
• Developed targeted marketing strategies for restaurant, retail and professional services clients.

Bachelor'S Degree, Communications And Advertising

Master Of Business Administration (Mba)