Jennifer Brett Email and Phone Number
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Marketing leader who lays the foundations upon which to build high-performing teams, while maintaining a future-orientated mindset to drive innovation. Major experience lies in insights and research to drive business and customer growth, across global markets. Accomplished in building cross-functional teams, developing a thriving culture, demonstrating excellent communication skills, and effective project management in fast-paced environments.Currently at Attentive as a Senior Director of Product Marketing, leading the Customer and Market Insights function, supporting GTM strategy, messaging, and positioning. The team leads programs that cover competitive and market intelligence, customer stories, and analyst relations. Previously, led the North American Insights team for LinkedIn's Marketing Solutions. Gained strong international experience, having led the Insights analytics team for the Europe and Middle East region and launched the Insights function for Latin America. Led and influenced a range of strategic and collaborative initiatives with LinkedIn's Sales, Marketing, PR and Product teams to share, promote and scale LinkedIn's rich, unique data externally. Regularly engaged with LinkedIn senior customers and frequently represented LinkedIn at industry and analytical events, including Ad Week, MADS, Smart Social and the DMA's Marketing Analytics conference. Previously worked at Google as a Retail Industry Analyst, using data to drive the advertising strategies of some of the largest retail brands in the UK. Before entering the marketing industry, completed a PhD in Political Science from Trinity College Dublin.Specialties: Insights, Research, Marketing, Product Marketing, Management, Leadership, Strategy, Data Analysis, Customer Insight, Presenting, Public Speaking, Customer Service, Client-facing, SQL, Online Advertising, Digital Marketing, Attribution, ROI, Analyst Relations, Customer Stories, Case Studies, Competitive Intelligence, Market Intelligence.
University Of Colorado Colorado Springs
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University Of Colorado Colorado SpringsDenver, Co, Us -
Senior Director Of Product Marketing, Customer & Market InsightsAttentive Aug 2023 - PresentNew York, UsSenior Director of Product Marketing, leading Customer & Market Insights. The team manages scaled programs across competitive intelligence, market intelligence, customer stories and case studies, and analyst relations. Focused on leading programs that support both go-to-market and company strategy, by providing insights and intelligence that inform messaging, positioning, and planning. -
Director Of Product Marketing, Customer And Market InsightsAttentive Sep 2021 - Jul 2023New York, UsBuilding the Customer and Market Insights function at Attentive, empowering go-to-market strategy and messaging with actionable customer, market, and competitive insights, assets, and programs. The team covers competitive intelligence, case studies, customer research, market intelligence, and analyst relations, operating in a high-growth environment.Manage research programs, including first global consumer research that was used company-wide to position and pitch Attentive in new markets.Established and run the customer stories program to produce case studies and coordinate usage of customer stories across the marketing function. Created the process to produce, verify, and organize insights usage across Attentive for external use cases.Restructured competitive intelligence program to streamline content, launched Klue, and increased adoption of assets. -
Director Of Insights, North AmericaLinkedin Oct 2016 - Sep 2021Sunnyvale, Ca, UsBuilt team from 4 to 40 analytics professionals who deliver best-in-class insights and research to Marketing Solutions’ customers to unlock value for their businesses. Drove revenue and supported start-up levels of growth while collaborating cross-functionally with Sales, Marketing, Product, and Engineering to leverage LinkedIn’s unique data assets internally and externally.- Grew team from 4 to 40 analysts and leaders in 4.5 years, driving hiring and talent development - Impacted high volume of revenue annually- Expanded Insights’ offerings to new LinkedIn markets to drive incremental growth - Project managed global initiatives to increase business productivity, saving employee work hours and developing and streamlining processes- Collaborated cross-functionally to integrate insights into the GTM process, including creating and executing a global data-driven thought leadership strategy.- Established external partnerships to deliver new insights and research capabilities, including Acxiom, Global Web Index and BAV- Represented LinkedIn at executive customer engagements and at leading industry conferences including Advertising Week New York, MarTech, and MADS- Consistently achieved above company benchmark leadership-effectiveness scores, on average +14%- Promoted in 2017 and 2020 -
Head Of Insights, Emea, Marketing SolutionsLinkedin May 2015 - Sep 2016Sunnyvale, Ca, UsLed Insights for Marketing Solutions across Europe and Middle East (EMEA), setting and executing team priorities and sitting on the EMEA leadership team. The team delivers data-driven and actionable insights to LinkedIn's sales teams and customers by leveraging internal databases, qualitative research and third-party insights. We also build tools that scale across the business, democratizing access to insights and data. - Responsible for team hiring, on-boarding, coaching and performance- Ran enablement programs to increase Sales team self-serve usage of scaled Insights tools and resources- Launched the Insights’ partnership with Marketing resulting in data-driven articles in leading industry publications- Represented LinkedIn at executive customer engagements and industry events, including LinkedIn's Tech Connect 2015 and the Executive Connect 2015 and Advertising Week Europe 2016- Member of the IAB UK Council and Native Council: Contributor to IAB Content and Native Measurement Green Paper 2016 -
Senior Insights AnalystLinkedin Jul 2014 - Apr 2015Sunnyvale, Ca, Us -
Insights AnalystLinkedin Jun 2013 - Jun 2014Sunnyvale, Ca, UsI support LinkedIn's Marketing Solutions business in EMEA by helping the Sales team lead with insights. In my role I deliver data-driven and actionable insights to the Sales team by leveraging internal databases, qualitative research, and third-party insights. My focus is on advertisers in the Energy, Education and Automotive industries.As a core part of my role I also build scalable tools that increase the efficiency and productivity of the Sales team. -
Industry Analyst For RetailGoogle Apr 2011 - Jun 2013Mountain View, Ca, UsConducted data analysis, prepared insights, identified investment and revenue opportunities and developed sales pitches for some of the largest retail clients in the UK- Carried out budget forecasting and identified investment and revenue opportunities for retail advertisers- Positioned Google branding products against print advertising- Experience in online to store testing with Google Ad Words- Experience in mobile device research, insights and metrics- Researched and created conference presentations for the Google UK MD and the Director of Retail- Client engagement Selected for a rotation as a Financial Analyst with the UK Sales Finance team, working on internal financial reporting, providing financial support to the UK Agency team and performing ad hoc data requests -
Researcher For InteractiveLondon School Of Business & Finance (Lsbf) Jul 2010 - Mar 2011London, Gb• Compiled competitor analysis reports and carried out market research • Assisted the development of a strategy for the potential launch of e-learning on mobile devices and on social network platforms -
Research Assistant/Undergraduate Teaching AssistantTrinity College Dublin Oct 2007 - May 2010Dublin, Ie• Teaching Assistant for undergraduate courses ‘Irish Politics’, ‘Introduction to Political Science’ and 'Democracy and Development'. Led discussion-based seminars, graded essays and provided feedback to students. Dsigned new seminar topics for the 'Democracy and Development' course focusing on current affairs topics relevant to students. Liaised with lecturers on seminar content, grading, and student progress•Research Assistant to Professor Michael Marsh at Trinity College (Nov 2008 - Feb 2009). Co-wrote paper on the accuracy of opinion polling in Ireland for the Oireachtas library magazine 'Spotlight', which is available here: http://www.oireachtas.ie/parliament/media/housesoftheoireachtas/libraryresearch/Polling_web.pdf. •Collected and organised data on Irish opinion polls of political party support for National and European Parliament elections. Updated opinion poll data-set and carried out statistical analysis on data.
Jennifer Brett Skills
Jennifer Brett Education Details
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Trinity College DublinPolitical Science -
The London School Of Economics And Political Science (Lse)Political Science And Development -
Trinity College DublinPolitical Science -
Loreto College Swords
Frequently Asked Questions about Jennifer Brett
What company does Jennifer Brett work for?
Jennifer Brett works for University Of Colorado Colorado Springs
What is Jennifer Brett's role at the current company?
Jennifer Brett's current role is Customer & Market Insights | Product Marketing.
What is Jennifer Brett's email address?
Jennifer Brett's email address is jb****@****din.com
What schools did Jennifer Brett attend?
Jennifer Brett attended Trinity College Dublin, The London School Of Economics And Political Science (Lse), Trinity College Dublin, Loreto College Swords.
What skills is Jennifer Brett known for?
Jennifer Brett has skills like Data Analysis, Digital Marketing, Online Advertising, Research, Quantitative Research, Competitive Analysis, Strategy, Social Media, Sql, Qualitative Research, Analysis, Market Research.
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