Business growth initiatives and marketing for new programmatic managed service startup- KPAI. Give KPAI a try! Reach out- would love to explore business partnership opportunities.

Develop and execute strategic marketing initiatives for 30+ represented and owned Condista Networks, the leading Spanish-language network representation group in Latin America and the U.S. Hispanic market. Partner with Pay TV affiliates on paid and earned marketing campaigns to drive tune in for networks, as well as distribution of portfolio of channels. Further support represented channels with analytics and operations, including campaign analytics and optimization, content metadata and grid improvements, package and subscriber level data and trending.

General Manager for DishLATINO, the leading provider of Spanish language Pay TV packages. Served in various roles overseeing acquisition, retention, operations, programming strategy and managing marketing budget and P&L. Achieved significant growth in subscribers, mitigated industry churn rates, expanded programming lineup, launched innovative acquisition and retention promotions and established partnerships with Mexican comedian Eugenio Derbez, legendary sports announcer Fernando Fiore, sister company Dish Mexico and non-profit organization The National Hispanic Institute. Campaigned and set framework for launch of the first English learning channel Ingles para Todos, breakthrough launch of Cubamax channel, as well as IP delivered programming packages. Recognized for leading the ‘Marketing Team of the Year’, as well as ‘Marketing Employee of the Year’, and was selected among 40 employees for prestigious leadership training program (2017).

Brand leader for A&E Television Network throughout Latin America and Brazil, driving consumer, trade, digital, affiliate and ad sales marketing efforts. Established a brand identify for A&E Network in Latin America and drove ratings in key markets through pay TV affiliate partnerships, on air promotional strategy, digital marketing and launch of social media strategy.

Strategic account lead at one of the leading, breakthrough ad agencies for the US Hispanic market. Account director for the agency’s top billing account Sprint, leading above and below the line marketing outreach to the US Hispanic market. Responsible for a team of over 40 people and oversaw media, creative, production, trade and a retail budget of over $50M+. Development and presentation of bi-annual state of the business and competitive updates to Sprint senior management and field representatives. Nominated by client to serve as client-side Retail Manager during corporate reorganization. Sprint named “Marketer of the Year” by Marketing y Medios magazine in 2006 by demonstrating exemplary marketing; in addition to various creative awards by Advertising Age magazine for TV and online executions in 2007. Also held various account roles for innovative clients including MasterCard and their multi-million dollar campaigns featuring Spanish language “Priceless” campaign; Cadbury Adams; Unilever’s Caress; pro bono work with the Ad Council and also JP Morgan Chase.