Jennifer Mcdonald Email & Phone Number

Wakefield, Massachusetts, United States

• Works with, and is a resource for, the Town Administrator, Town Council, department directors, public safety leaders, and municipal boards to ensure concise messaging and brand consistency across media channels. Develops and distributes emergency communications and timely updates.• Creates, maintains, and continuously improves municipal communications to achieve the Town’s public awareness and engagement goals.• Plans, creates, and coordinates marketing and informational content, including print and digital media, video, and social media. Conceptualizes and executes graphic design initiatives.• Contributes to large-scale strategic initiatives like Wakefield’s Vision 2030, Wakefield’s Master Plan, Envision Downtown, Town Day, Parent University, and more.• Serves as webmaster and manages social media monitoring and outreach.• Develops brand strategy, style guide, and related materials.

Woburn, Ma

• Write, copy edit, and proof content and communications for eleven business units• Collaborate with our design and digital teams to create relevant and engaging outreach used in sales enablement campaigns, including: white papers, infographics, salary guides, and emails• Write publication articles on behalf of executive leadership• Participate in ideation sessions to conceptualize approaches to generate web traffic and conversions• Manage freelance writing and editing talent

Woburn, Ma

Woburn, Ma

• Executed copy writing and copy editing of internal and external communications, including corporate messages, press releases, whitepapers, and more.• Collaborated in the planning, creation, packaging, and execution of our national thought leadership pieces and marketing projects. Increased the visibility of the brand through the creation of engaging content.• Created social responsibility programs and partnerships that generated engagement while “shaping the world of work” in our communities.• Served as the US liaison with our international corporate office for all communications needs.

Woburn, Ma

• Served as the communications lead and member of the Project Management Office (PMO) for the $771M merge of Randstad and the SFN Group in 2011.• Developed messaging and communications on behalf of executive leaders and corporate Randstad departments. • Created presentations and meeting materials in support of Randstad executives.• Worked with Randstad managers to develop a communication calendar, protocols, and processes.• Facilitated internal activities across Randstad and its Operating Companies on behalf of our global parent, Randstad Holding.• Provided support and guidance to peers and constituents in Randstad's Operating Companies to foster alignment of messages and communications strategies.• Provided communication counsel to Randstad executives, marketing teams, and Operating Company presidents.• Created key messaging/vehicles to generate awareness and excitement about our brand evolution.• Managed graphic design team.

Woburn, Ma

--Managed the design, creation and rollout of new Intranet site utilized by 350 employees.--Point person for all graphic needs including logos, icons, promotional products, sales slicks, and event flyers --Directed the campaigns for all internal company initiatives, including the launch of a new, multi-million dollar database system --Managed the design, creation, and introduction of a new, interactive training portal --Responsible for all internal communications, including executive statements, weekly newsletter publication, and Intranet maintenance

Woburn, Ma

- Managed the marketing department, which was responsible for the development of multimedia sales and training projects- Directed the creation of affiliate company website and content - Assisted in copy preparation, proofreading, and design of company collateral including brochures, newsletters, and advertising templates- Led cost cutting initiative, which saved $1500 annually by streamlining the company’s promotional items distribution process

Woburn, Ma

- Managed creation of new company website. Including working with focus groups and outside designers to develop corporate website that averaged 75 thousand hits per day - Created dynamic presentations and sales materials for executives and sales staff- Responsible for all Internet and Intranet site maintenance - Managed consultant retention programs and implemented improved administration processes - Developed instructional materials and hosted training sessions on internal company tools and best business practices

Bachelor Of Science, Business Administration, Edward J. Burns Medal For Top Ranked Student, School Of Business

Marketing Design Professional Certificate

Eight-course graphic design program with a focus on marketing, advertising, and corporate branding.