Jennifer Mcdonnell Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, Us

Promoted to VP to lead an international team of 25+ and report to the CMO. Oversees monthly campaign efforts, brand marketing strategy, and execution, including brand management, PR, production, social, and creative teams plus all external agency relationships. Manages organic media including social and a network of 3500+ creators.► Entrusted to serve as interim CMO, reporting directly to the CEO during a 9-month period of executive turnover. Directed a team of 80+ internal staff and designed a smooth onboarding process for the new leadership. Drove continued progress during the transition to refine brand strategy and launch new initiatives.► Promoted a team culture focused on retention and building a workplace that enabled people to thrive, resulting in dramatically improved engagement scores that were well above the company average. Efforts resulted in being recognized as one of Newsweek's Global 100 Most Loved Workplaces in 2024.► Improved collaboration across departments to create a comprehensive total brand management strategy that impacted every consumer touchpoint. Strengthened internal communications and messaging to help the entire company understand their roles as brand stewards and feel more deeply connected to the mission.► Reignited brand relevance by originating multiple initiatives including developing innovative brand collaborations with Netflix and Pantone, launching a breakthrough industry podcast, and building out an experiential and cultural space for beauty fans, creators, and brands to connect. ► Instrumental in integrating company-wide operations and culture for post-M&A following 2020 acquisition of BoxyCharm, IPSY’s largest competitor. Partnered with CEO and executive leadership team to lead change management initiatives that increased collaboration, productivity, and efficiency.

Santa Monica, California, Us

Recruited to oversee the newly opened media hub as director of operations. Developed and managed strategic planning and execution processes, established objectives and key results (OKRs) for business unit, and oversaw brand team budgets, legal compliance, and organization planning. Directly managed team of 19 brand operations project and program managers, video producers, and editors.► Scaled brand operations to deliver 3.5K+ marketing assets per month to support hypergrowth, including 20+ new subscription and e-commerce programs, 7 brands including a global launch, and 1 acquisition.► Grew cross-collaborative team from 20 to 150, recruiting and developing dynamic talent across Los Angeles.► Oversaw buildout of IPSY Studios, a 10K-square-foot state-of-the-art production facility in Santa Monica, CA, featuring 7 studios, events area, and co-working space for 100 employees.► Developed and scaled 360° marketing process, bringing together 300+ cross-functional staff to develop cohesive monthly marketing plans and execution strategy supporting social, email, site, SMS, creator partnerships, and experiential initiatives.

Los Angeles, California, Us

Promoted to continue to streamline operations as well as secure and manage strategic partnerships, developing processes for authentically integrating brands with creator content for women’s lifestyle digital programming in the areas of home, family, style and food.► Built Kin Community multichannel network from the ground up, reporting directly to the CEO.► Constructed women’s lifestyle digital entertainment business, including recruitment and retention of 100 premium lifestyle creators representing 100M+ followers and averaging 500M video views per month. ► Secured and managed strategic partnerships, developing processes for authentically integrating brands with creators’ content. Key relationships included Google/YouTube, Facebook, Creative Artists Agency (CAA), United Talent Agency (UTA), William Morris Endeavor, BlogHer, Target, Kraft, and Walgreens.

Los Angeles, California, Us

Recruited to this leading provider of celebrity-driven digital programming during a critical company growth phase. My role was to scale up and improve operations, productivity, and communication.► Hired and managed team of up to 8 engineers, writers, partner managers, and product managers fordevelopment of video and website content.► Created streamlined operations for 11 digital media LLCs and global operations in Canada, building daily processes, onboarding and training general managers, and managing centralized engineering, creative, and production services.

Sunnyvale, Ca, Us

Los Angeles, Ca, Us

Master Of Science In Education - Msed, Instructional Design & Technology

Bachelor Of Arts - Ba, Communication