Jennifer Strachan Email & Phone Number

Knoxville, Tennessee, Us

Austin, Tx, Us

Dynamic and results-driven marketing leader with extensive experience managing a 12-person team across all key functions: demand generation, product marketing, events, PR, campaigns, digital, and content marketing. Proven track record of driving significant pipeline growth and enhancing brand awareness through strategic initiatives and innovative approaches.

Overland Park, Kansas, Us

Accomplished marketing leader with a proven ability to build and manage high-performing teams. Expert in developing and executing comprehensive marketing strategies that drive significant business growth. Adept at unifying marketing efforts across multiple business units and acquisitions to optimize performance and brand cohesion.

Overland Park, Kansas, Us

Austin, Texas, Us

Marketing leader with experience reporting directly to the CEO, overseeing strategic planning, budget management, and cross-departmental alignment. Skilled in demand generation, driving a 56% increase in email newsletter content downloads through targeted campaigns and optimized content. Collaborated with sales to grow the pipeline, developing training programs and an inbound lead follow-up process. Spearheaded a website redesign that boosted traffic by 15% and led a brand refresh to establish a modern, cohesive identity.

Austin, Texas, Us

Experienced in digital and demand generation, developing and executing strategies across online advertising, social media, content marketing, and webinars. Successfully planned and managed two annual content marketing conferences in NYC, each with around 150 attendees. Led email marketing efforts, including writing, designing, and distributing campaigns and newsletters. Served as the primary liaison between sales and marketing, offering guidance on processes, content creation, and presentations to align both teams.

Austin, Texas, Us

Managed a $550,000 annual demand generation budget across online ads, social media, third-party webinars, newsletters, and email nurture programs, contributing 50% of the company’s revenue. Lead digital marketing strategy, including media buying, performance reporting, and ad optimization. Develop and execute webinar campaigns with copywriting, landing pages, cross-channel promotion, and result tracking. Serve as Community Manager for Spredfast’s social media channels (Facebook, Twitter, LinkedIn, and YouTube) and run targeted email marketing and nurture campaigns for various database segments.

Armonk, New York, Ny, Us

Managed the integration and migration of Initiate’s business systems into IBM, coordinating with business owners across 50 systems to develop and execute a merger plan. Assisted in identifying and archiving essential data from legacy systems and ensured a smooth transition. Provided training and guidance to Initiate employees on effectively using IBM systems.

System Administrator specializing in Salesforce configuration and customization, including creating fields, page layouts, roles, profiles, workflows, approval processes, reports, and dashboards to meet business needs. Managed marketing lead data ingestion, ensuring data integrity and preventing duplicate records. Provided internal support for four core business applications and served as the primary customer support contact. Played a key role in the merger of a 40-person company by provisioning new employees, offering training, and mentoring through system transitions. Contributed to the development of a company-wide intranet using Microsoft Office SharePoint Services (MOSS), including content creation and delivering a six-week training series. Acted as the primary liaison with a SaaS vendor to implement and launch a new user provisioning system, which streamlined business processes and consolidated roles across departments.

Us

Bba, Marketing

Education record