Marketing Manager
Newport Beach, California, Us
Creating value for VeracityColab through both strategy and execution. I co-managed the development of two websites, creating copy, assisting with layout design, initially uploading and continuously updating content in the CMS. I developed their content strategy and took each piece of content from concept to publish, including blog posts, email marketing pieces and landing pages. Additionally, I managed the email database and all social media accounts. During my time at Veracity I worked to develop buyer personas, mapped out the customer journey, and strategized how best to integrate their CRM platform with existing marketing technologies to automate as many processes as possible.