Jennifer Melham Email & Phone Number

Remote

* Recipient of the “Own It” award for being a difference maker within the organization. * Graduate of our Professional Development 1 program. * Appointed Vice Chair of our DEI employee impact group, EmpowHER, where I create weekly posts to encourage discussion around hot topics for women in the workplace. * Research and develop location information documents to entice clinicians to take assignments in new areas throughout the country.* Edit and create comprehensive presentation decks on behalf of sales and client growth executives, for them to present to hospital associations and prospective clients. * Plan and write industry-specific blog and email content to educate and inform healthcare facilities on current trends and strategies. * Interpret data to create detailed reports for clinicians and healthcare facilities to inform their recruitment and retention strategies. * Collaborate with our brand experience designers, executives, and other key members of my organization to create streamlined processes and achieve high-quality project completion. * Work with my team to conceptualize digital marketing and content strategy plans that align with our brand voice and core values.* Contribute content and resources internally that align with Wellbeing initiatives to guide employees on their physical and mental wellness journeys.

Orange County, California Area

• Plan, write, optimize, and copyedit content for 30+ clients with tight deadlines, in collaboration with SEO created keyword strategy. This includes biweekly blogs, social media, email marketing, and landing page content.• Write comprehensive 25-50 page websites for incoming clients in the home services industry on a bimonthly basis. To ensure quality content focused on lead generation that’s in line with our SEO strategy and client preferences I led the development of a client brief initiative designed to streamline communication between content writers and clients in the pre-launch stage of their website development.• Assist Human Resources Manager and Internal Communications Manager in internal marketing initiatives, including job descriptions, our marketing blog, and company newsletter. • Managed and maintained internal blog focused on lead generation, lead nurturing, and employer branding. Scheduled and wrote 2 long-form posts per month for 2 years. Met with all product managers as needed to develop a strategy for the blog and to plan topics that align with our overall marketing efforts.• Assist in screening, recruiting, and onboarding new writers in the Content department. Foster teamwork through coaching and leading core-value focused meetings 1-2 times per quarter. Throughout my tenure, I’ve mentored 5 writers, including 1 who ultimately got promoted.

Laguna Hills, Ca

• Collaborated closely with our Marketing Campaign Manager to research, plan, and execute online content strategy for over 40 clients. This included blog, video, and social media content, and involved problem-solving for clients looking to improve lead generation. • Took leadership over 6-person content team, managing editorial scheduling and content editing to ensure alignment with clients’ branding and SEO keyword strategy, and managed internship project to create 12-month internal social media content strategy. • Created and maintained over 40 comprehensive client profiles to ensure cohesiveness throughout digital marketing and sales department when developing content and campaigns.

Remote

• Conducted market and industry research and fact-checking for over 20 small business categories in order to write branded content for their social media pages to increase lead generation and lead nurturing. • Created and contributed posts to internal small business news blog on a weekly basis as part of their employer branding initiative.

Mission Viejo, Ca/ Chicago, Il

• Managed over 20 junior employees. Coached junior employees to improve customer experience and company credit card application count. Increased average application count per shift by 65%. • Created and maintained contact list of over 300 clients, to inform of promotions, sales and special events. • Designed and implemented new product placement and assisted with product shipment. • Contributed daily to sales and the overall customer experience, improving KPI’s, such as increasing average conversion per shift by 20%. Received multiple customer compliments and employee recognition awards throughout my tenure with the company.

Ba, Communications With An Emphasis In Advertising

Activities and Societies: Rotaract, Women's Chorale, Staff Writer for "The Echo"

Certificate Of Completion, Advertising Copywriting

Certified Seo Content Writer