Built a people-first marketing department that leveraged the skillsets of 30+ individuals to deliver on the double-bottom line - revenue goals and organization mission. Cultivated a team ethos that valued vulnerability, innovation, failing forward, and calculated risk-taking. Managed the Brand and Creative, Marketing Operations, Marketing Strategy, and Digital Marketing teams. Managed a multimillion dollar budgets and revenue goals.Key ContributionsLed year-over-year revenue growth in a market where our product had become a customer option vs. an institutional requirement. Reversed a multi-year organic traffic decline by creating an SEO Center of Excellence, sparking new growth within 6 months.Launched a transformative student outreach program, generating 50,000 new leads in under a year.Increased revenues by revamping market-research driven messaging and value propositions across all marketing channels driving brand consistency and conversions.Implemented cutting-edge marketing technologies to stay ahead in competitive markets.

Spearheaded all marketing operations and strategic communications, establishing a robust marketing strategy and vision. Leveraged exceptional communication skills to foster and maintain strategic partnerships while driving collaborative marketing initiatives that increased brand exposure. Key ContributionsBoosted company revenue by 20% YOY through innovative digital marketing strategies.Supported and streamlined business and brand development for the company by overseeing lead generation and guiding new product launches from strategy to execution.Developed and executed groundbreaking marketing plans with top university partners resulting in record enrollments.Orchestrated a content strategy that expanded brand reach across multiple marketing platforms.Analyzed website data to enhance UX and SEO, boosting user engagement, retention, and organic reach.Guided product launches and lead generation, steering business growth.

Delivered cross-functional leadership across marketing campaigns and integrated communications projects and campaigns while overseeing and coaching a high-performing team of 6. Instrumental in executing digital, social, and print initiatives to boost brand awareness and achieve fundraising, partnership, and admissions goals. Fostered an environment of success by communicating with leadership and employees across all levels and driving innovation, cross-team collaboration, and continuous improvement. Served as communications lead for the Office of the Executive Vice Chancellor and Provost, providing internal and external communications support. Crafted strategic marketing and communications plans for the university, engaging stakeholders from across campus for development and execution.

Oversee integrated communications projects and campaigns for NC State University. Provide strategic communications planning for various units across campus. Execute digital and print projects that elevate the NC State brand. Oversee university-wide internal communications for the Office of the Executive Vice Chancellor and Provost of NC State. Serve on communications leadership team. Guide organizational efficiency and effectiveness through implementation of project management systems and processes.

Directed marketing management, public relations (PR), strategic communications, and branding for a $42M unit, including all publications, marketing materials, electronic media, and website. Guided multi-channel marketing with a focus on encouraging an increasing number of students to live on campus to boost revenues and share of voice. Leveraged excellent written and verbal communication to foster professional relationships with strategic partners to craft marketing initiatives. Managed the University Housing website, including regular content updates and improvements to ensure a positive UX.

The Information Services Advisory Board guides the Cary Town Council in ongoing, open, effective, multilateral communications with Cary citizens and other publics through idea generation and implementation in traditional and innovative media, including new and emerging technologies.

Served as the chief branding, marketing, and communications professional, liaising with executive leadership to guide the planning, development, and implementation of the organization’s marketing strategies. Piloted PR, membership development, relationship building, and fundraising to position the organization as an international leader in genetic conservation. Delivered strategic vision and leadership to optimize and ensure organizational growth and success. Led the codification of the brand and new member logo by developing usage guidelines, a brand manual, and identity standards.

Guided marketing operations and strategic planning for print and digital marketing to optimize brand development and drive visitation to the city of Durham. Actively coordinated marketing and PR, partnership development, and community buy-in for marketing efforts. Pioneered the annual creation of the strategic marketing plan, securing support from staff, board, community partners, and local businesses.Notable Contributions:• Challenged DCVB to move from outsourcing their advertising to creating an in-house agency which contributed to a 16% increase in advertising inquiries while reducing costs by 30%. • Played key role in 10% increase in annual website visitation through a strategic approach to website management and development. • Led the Board-directed annual creation of a strategic marketing plan, gathered input from staff, board, community partners and local businesses.• Fueled 66% increase in online booking reservations and revenue; revamped online booking website to provide a more customer-friendly experience.• Developed and fostered community partnerships with business and organizations to allow for co-marketing of Durham as a visitor destination.• Assisted in the roll-out of the new Durham brand, serving as liaison with brand ambassadors and community, developing brand collateral and implementing brand standards.