Jennifer Riley Email & Phone Number

Whitchurch-Stouffville, On, Ca

Christchurch, Canterbury, New Zealand

-Oversaw the planning, creation, implementation, design, production and evaluation of marketing, advertising and outreach initiatives for the Trust’s various programs, services, events and initiatives. -Created and executed the communications strategy for the Trust.-Developed a comprehensive brand to support the Trust’s logo, including brand guidelines, and tools and templates for staff. -Prepared and implemented targeted advertising and marketing plans.-Responsible for the… Show more -Oversaw the planning, creation, implementation, design, production and evaluation of marketing, advertising and outreach initiatives for the Trust’s various programs, services, events and initiatives. -Created and executed the communications strategy for the Trust.-Developed a comprehensive brand to support the Trust’s logo, including brand guidelines, and tools and templates for staff. -Prepared and implemented targeted advertising and marketing plans.-Responsible for the creation, production and distribution of publications, brochures, posters and other advertising and marketing materials. -Wrote and revised copy, including media releases, for the Trust’s various advertising, publicity and promotional publications and materials.-Responsible for content and graphics for digital sites, including websites, e-newsletters, social media and other online properties. Maintained a digital content creation and posting calendar to ensure alignment of messaging and assets. -Represented and promoted the Trust at internal and external activities in an enthusiastic and professional manner. Created awareness of events through photography and live social media moments. -Identified opportunities to raise awareness of the Trust’s programs, services and events in the community and regularly advising of such opportunities. -Evaluated the effectiveness of the Trust’s marketing campaigns and created analytical reports outlining effectiveness.-Prepared draft budget and monitored spending. Show less

New Zealand

-Delivered strategic communications expertise.-Managed and advised on digital and print communications, both internally and externally including key messaging, brand and web presence. -Oversaw the operational planning, establishment, execution and evaluation of ongoing and sustainable social media communications, provided leadership to staff contributing to content production. -Positioned organization positively to various stakeholders and raised organization’s profile… Show more -Delivered strategic communications expertise.-Managed and advised on digital and print communications, both internally and externally including key messaging, brand and web presence. -Oversaw the operational planning, establishment, execution and evaluation of ongoing and sustainable social media communications, provided leadership to staff contributing to content production. -Positioned organization positively to various stakeholders and raised organization’s profile. -Provided marketing support to all programs, including education and advocacy programs.-Evaluated the effectiveness of marketing campaigns and created analytical reports outlining effectiveness. -Prepared draft budget and monitored spending. -Responsible for hiring and training of assigned staff. Appraised the performance and conduct of direct report employees; identified areas of inadequate performance and undertook informal (and formal) corrective action. Show less

Christchurch, New Zealand

• Initiates and manages strategic campaigns in support of SAFE’s Eat Kind programme, events and special national projects in consultation with the Head of Campaigns or Executive Director.• Organises and supervises activities relating to campaign events in consultation with the Head of Campaigns.• Aides in the development, writing, and management of external communications on SAFE websites, email bulletins and social networking sites, including at times handling Eat Kind website content… Show more • Initiates and manages strategic campaigns in support of SAFE’s Eat Kind programme, events and special national projects in consultation with the Head of Campaigns or Executive Director.• Organises and supervises activities relating to campaign events in consultation with the Head of Campaigns.• Aides in the development, writing, and management of external communications on SAFE websites, email bulletins and social networking sites, including at times handling Eat Kind website content management.• Assists with research on Go Veg related campaign issues.• Represents SAFE to the public and media.• Assists and supports SAFE supporters, members and local volunteers. Show less

Toronto, Canada Area

• Provides expert communications counsel and services, including strategic communications planning, proactive needs assessment, and product development in support of Health Quality Ontario (HQO)’s corporate programs and a broad array of activities designed to fulfill the Crown agency’s legislated mandate. • Develops multi-faceted communications plans that achieve results and oversee tactical execution, ensuring all products are delivered and activities conducted within… Show more • Provides expert communications counsel and services, including strategic communications planning, proactive needs assessment, and product development in support of Health Quality Ontario (HQO)’s corporate programs and a broad array of activities designed to fulfill the Crown agency’s legislated mandate. • Develops multi-faceted communications plans that achieve results and oversee tactical execution, ensuring all products are delivered and activities conducted within identified timeframes and budgets.• Oversees the development of marketing communications collateral that is polished, professional and resonates with target audiences, including managing other members of the team including graphic designers, communications specialists, and assistants. • Writes and edits various materials/content and work with external contractors to deliver communications materials. • Leads broad outreach activities, including launching HQO’s social media presence by developing a strategy and executing it to reach target audiences. Show less

Toronto, Canada Area

• Developed and implemented high-quality, timely, measurable communication plans, strategies, tools and tactics to effectively convey and promote priorities, activities, initiatives and relationships to internal and external stakeholders.• Provided ongoing communications services to program areas such as Health Promotion, Chronic Disease and Injury Prevention and other files to support, promote and communicate initiatives, activities and other opportunities, such as dissemination of… Show more • Developed and implemented high-quality, timely, measurable communication plans, strategies, tools and tactics to effectively convey and promote priorities, activities, initiatives and relationships to internal and external stakeholders.• Provided ongoing communications services to program areas such as Health Promotion, Chronic Disease and Injury Prevention and other files to support, promote and communicate initiatives, activities and other opportunities, such as dissemination of research reports like Taking Action to Prevent Chronic Disease and Seven More Years.• Created, wrote and edited communication materials, including annual reports, external and internal newsletters, web copy, to ensure timely and appropriate delivery and distribution conveying scientific and technical information in audience-appropriate language. • Provided communications counsel and executes organization-wide initiatives such as re-branding from Ontario Agency for Health Protection and Promotion to Public Health Ontario, informing our web-based strategy and redesign and developing an orientation suite of multimedia products for 1,000 employees. • Liaised with vendors to produce materials, ensuring corporate communications standards. Show less

Toronto, Canada Area

• Managed marketing and communications for research grants and health promotion team and revenue streams to ensure effective appeals, outreach initiatives and corporate programs.• Primary media contact for inquiries and proactive media campaigns. Lead public relations activities to support educational, community outreach, fundraising stewardship and other events. • Prepared presentations and speeches for a variety of internal and external stakeholders.• Maintained… Show more • Managed marketing and communications for research grants and health promotion team and revenue streams to ensure effective appeals, outreach initiatives and corporate programs.• Primary media contact for inquiries and proactive media campaigns. Lead public relations activities to support educational, community outreach, fundraising stewardship and other events. • Prepared presentations and speeches for a variety of internal and external stakeholders.• Maintained visual identity with partners, sponsors and donors. • Primary writer and editor of regional e-newsletter (sent to over 100,000 stakeholders) and regional website, including content conception and functional redesign. Show less

Markham, Ontario

• Provided a wide variety of internal and external communications products such as public announcements, media releases, speeches, web content (internal and external), and internal staff newsletter. • Developed organization-wide policies. • Collaborated on multi-departmental projects, including the implementation of a new visual identity.• Supervised cooperative education students. • Liaised with graphic designers and other suppliers to develop… Show more • Provided a wide variety of internal and external communications products such as public announcements, media releases, speeches, web content (internal and external), and internal staff newsletter. • Developed organization-wide policies. • Collaborated on multi-departmental projects, including the implementation of a new visual identity.• Supervised cooperative education students. • Liaised with graphic designers and other suppliers to develop advertisements, brochures, signage and other promotional materials. • Work closely with media on inquiries. Show less

Bachelor Of Arts - Ba, Political Science And Government

New Zealand Certificate In Te Reo Rumaki, Reo Toru (Level 3 & 4), Māori Language

Public Speaking

Social Marketing

Professional Certificate, Public Sector & Non-Profit Marketing

Ma, Professional Communications

Post-Graduate Certificate, Corporate Communications

Bah, Political Studies, English Language And Literature

Master'S Degree, Professional Communications