Jennifer Modjeski Email & Phone Number

Greater New Orleans Area

Strategic Marketing partner with proven track record in the event marketing and automotive marketing fields.

• Develop and execute marketing plans for a select list of key commercial accounts which includes their advertising, direct marketing, brand strategy, and promotions
• Manage co-op budgets for accounts in regards to their promotional spend at various in-lane auction sales, online event sales and special event sales.
• Maintain relationships with National and Regional Marketing teams, and Manheim Auction Locations to ensure marketing is being executed at a local level.
• Conceptually design marketing collateral for accounts by working with in-house Creative and Brand teams to develop effective marketing collateral suites.
• Work closely with internal data consulting team to gather, review, strategize and assemble information on clients for the development of marketing plans and recommendations.

• Lead and execute marketing strategy and annual plans for 11 market locations.
• Manage the implementation of local marketing campaigns to stimulate location marketing.
• Clearly define customer outreach strategies to achieve campaign objectives and communicate results.
• Serve as single point of contact for locations for all their marketing needs (design, data and strategy).

• Consulted with 25+ locations to plan, execute and measure results of marketing campaign results.
• Streamlined internal processes for marketing to create enhanced efficiency across the 70 field locations.
• Created and launched an onboarding and resource guide for field marketing employees.
• Acted as liaison between field and corporate marketing teams (key accounts, product, consulting, competitive intelligence, digital and events).
• Pulled and analyzed data to identify marketing needs and create targeted engagement lists for outbound marketing.

Florida And Puerto Rico

• Worked with 11+ locations to plan and execute local and national marketing campaigns.
• Created and launched training for field telemarketing role and trained marketing employees to use CRM tool.
• Vetted and prioritized requests from field locations for marketing data, customer outreach, and graphic design.
• Played an integral role in streamlining internal marketing processes for graphic design, sales communications, and marketing newsletters.
• Managed emails, social media, graphic design, data and targeting, and other assorted responsibilities for 5 markets during role transitional period.