Jennifer Fleeman Email & Phone Number

Atlanta, Ga, Us

See Job Description for Regional Account Manager below.

Greater Atlanta Area

Regional Account Manager-Chevrolet- Southeast Region-Serves as the conduit to various Regional and National agency leaders and clients, providing strategic direction and advisement on all Regional advertising and marketing efforts-Manages the information flow between the National and Regional/Retail teams including communicating national and regional plans to all partner agencies. -Meets with media vendors, reviews proposals and works with media AORs for proposal evaluations; providing recommendations to regional clients-Requests buy reports, digital dashboards and updated flowcharts from Media AOR -Packages media details by DMA and distributes to Regional clients, Zone Teams, District Sales Managers and LMA Creative and Media AORs-Manages advertising assets for all regional activations and sponsorships such as MLB, DJ Endorsements, fairs/festivals and street teams handled by GM PR and Experiencial AOR -Communicates with LMA AOR to assist with alignment discussion and coordinate planning to reduce duplication of buys/sponsorships between the region and the LMAs -Provides creative recommendation(s) to regional clients for all mediums-Ongoing Communications with LMA AORs including creative updates including available toolbox spots and how to locate on GM Asset Central, regional advertising updates including upcoming month’s strategy, etc..-Creates reports/presentations as requested -Organizes and facilitates status calls between regional clients and agency partners/vendors-Works closely with the “home office” to ensure all regional creative needs are met, keeping the Detroit Regional Team informed of upcoming media plans and possible creative needs. -Develops creative briefs for new work and leads discussion on strategy-Submits broadcast/production requests with regional incentive messaging for all mediums: broadcast, print and digital including CRM-Completes daily/weekly scheduling documents for all regional media buys

Regional Account Supervisor for Chevrolet- Southeast RegionCampbell-Ewald– Atlanta, GA 2010 Regional Account Supervisor – Chevrolet- Southeast Region - Served as conduit to various Regional and National agency leaders and clients, providing strategic direction and advisement for Regional advertising - Oversaw the activity and information flow between National and Regional/Retail advertising campaigns- Communicated all Regional plans to Velocity Marketing, Agency of Record for Chevy LMAs, so that they could share with dealer groups- Scheduled and managed Regional advertising across traditional and emerging/digital mediums including; TV, Radio, OOH, Newspaper, Magazine, and Digital- Oversaw all regional assets, programs, and projects- Coordinated with the GM PR/Communications team and the Rworks Promotion team; provided creative assets for promotions and events as needed.- Worked with Accent team to schedule Regional Hispanic Advertising- Collaborated with media partner, Starcom, to put together media proposals that will benefit the Chevy brand as well as the dealers, helping to increase automotive sales- Provided weekly, monthly, and quarterly reports to the Client. - Participated in all Regional Calls, Key State Presidential Calls, and RSOM Calls

Account Executive –Hewlett Packard- Americas Region - Provided the day-to-day program management services specific to the Microsoft Jumpstart Program and AMD Advantage Commercial Program within the HP PSG Americas Region- Created program kits to serve as training materials for HP program owners and Retail execution teams; delivered an understanding of the joint marketing program’s eligible categories and guidelines- Presented quarterly budgets and hosted monthly calls to monitor progress of quarterly campaigns- Facilitated the advance reviews and approvals of all creative. Maintained a solid relationship with creative approval agency staff, and used their online tool to submit and track advertising activities- Worked with HP teams and retailers to secure all creative Proof of Execution and Proof of Spend as required by Microsoft Jumpstart and AMD Advantage Commercial Programs- Handled and submitted all claiming; distributed and allocated marketing funds as needed.- Tracked all projects to ensure 100% compliance and reimbursement- Created and presented quarterly summary presentations at quarter end- Identified and anticipated issues and risks that impacted the Jumpstart and AMD Advantage funding, and escalated as needed to HP Alliance Manager

Interactive Account Executive – Nissan North America – Multi-Regions - Interactive Account Executive for three Nissan North America regions - Responsible for all interactive creative, including: banner units, pencil units, dealer e-mail blasts and related requests - Coordinated with partner agencies, Tequila and OMD, to acquire and execute monthly creative - Managed online creative rotations for national, regional, and cross-regional year-long campaigns, ensuring the successful running change of bi-monthly creative and last minute incentive enhancements- Organized, scheduled, and participated in multiple weekly status calls, reporting to senior management and clients on the status of regional campaigns and on-going added value campaign additions - Assisted the Sr. Analyst in the continual optimization of all Nissan interactive campaigns by tracking impressions, click-through-rates (CTRs), actions, and lead delivery using Omniture/DART/DoubleClick- Monitored and evaluated online campaigns and ad network performance using complex Excel spreadsheets containing formulas, links, and charts- Communicated required changes to the media team and ensured campaign updates - Participated in client presentations informing regions of individual campaign effectiveness and performance- Managed special projects as needed and coordinated various ad hoc assignments - Developed and implemented online analytic training documents - Identified opportunities for process improvement and problem solved solutions

Hired as Assistant Account Executive in July 2004, and promoted to Account Executive in September 2006. Account Executive – Nissan North America – Southeast Region - Managed the creative development and production process for the Nissan Southeast Region including television, radio, print, and promotional efforts.- Coordinated with creative, legal, and trafficking departments to acquire, approve, and execute creative, submitting creative briefs, job initiations, and action changes as needed- Managed critical timelines, proofed all documents, and obtained all necessary client approvals - Prepared and submitted all broadcast and print rotations- Generated and tracked quarterly and monthly production estimates- Oversaw production budgets, monitoring monthly billing and quarterly reconciliation for 19 Nissan Southeast markets - Participated in weekly status meetings, National AE calls, client update calls, and agency training- Developed and implemented documents to outline internal processes and procedures - Trained new employeesAssistant Account Executive – Nissan North America – Southeast Region - Executed daily operations and administrative responsibilities including answering phones, responding to email, and fax- Monitored media buys in Pirate to ensure accuracy of planned flight dates - Generated and tracked quarterly and monthly production estimates- Updated weekly and monthly reports for client presentations and agency records- Maintained company expenses, office supplies, subscriptions, licenses, and petty cash- Organized, ordered materials for, and recorded client/agency meetings- Submitted timesheets, time-off-requests, and expense reports- Filed all bills, timesheets, scripts, estimates, creative, and reports