Jennifer Morales Serrano Email & Phone Number

Los Angeles, California, United States

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Account & Project Management, Marketing Campaign Strategy, Social Media Management, Spanish-English Translations, Government & Political Media Consultant.

Los Angeles, Ca

• Collaborated with client, agency partners, sales, creative, and research experts to develop, manage and execute innovative, insight-driven campaigns.• Strategic contributor to achieving $28M annual revenue goal, with an emphasis in prospecting, pitching, and growing digital sales in the Political, Advocacy and Government vertical.• Utilized a consultative selling approach to educate clients and agencies on best practices and market trends to grow existing business and develop new business. • Partnered with sales, creative, and research experts to develop and execute innovative, insight-driven 360 campaigns - Clients focused in Political, Advocacy, and Government vertical: Girl Scouts, First 5 California, San Diego Tourism, NextGen America, Sacramento State, CA Milk Processor Board, candidates running for office, and ballot measures.• Worked closely with digital department to create media plans, develop campaign creative assets, and optimize delivery. • Developed a B2B public relations and marketing plan for the Political, Advocacy, and Government (PAG) team by collaborating cross-functionally with internal and external stakeholders. • Planned, scheduled and executed thought-leadership events and fireside chats - involved sponsors, influencers, and development of assets. • Developed research surveys with Strategy & Insights Team focusing on political trends, topics of importance in the Latino community, and/or specific client requests. • Oversaw new business RFPs, creating multi-platform media plans to successfully leverage client KPIs

Los Angeles, Ca

• Strong project manager; involved in the ideation, strategy, and execution of 10+ integrated marketing campaigns at once.• Communicate and monitor schedules and production timelines on all project deliverables.• Integral component in closing and implementing digital new business accounts.• Actively support 15+ Account Executives in producing ROI-driven marketing and sales presentations showcasing television, radio, digital, experiential, social media, influencer marketing, live interviews, and sweepstakes. • Primary client and sales contact for simultaneous advertising campaigns across multiple verticals such as Entertainment, Gaming, Automotive, Beauty, Finance and Healthcare (Fiat Chrysler Automobiles, H & R Block, Universal Studios, UBER, Estee Lauder, Chinese Laundry, Disney Junior, Nissan, Chevrolet, First 5 California, Feld Entertainment, Mattel, and Covered California).• Effectively oversee client digital campaigns in the pre and post-sale stages; involved in pulling digital avails for proposals, creating digital campaign schedules, liaison with digital teams on reallocations, monitoring campaigns to ensure delivery, and in creating digital recaps.• Maintain credibility and strong relationships with internal departments, agencies, and clients by setting expectations, meeting deadlines, staying organized, excelling in campaign deliverables, and having effective communication with all parties involved.

Los Angeles, Ca

Los Angeles, Ca

Long Beach, Ca

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Belles Service Organization, Delta Zeta Sorority, Latino Business Student Association

Fundamentals Of Project Management

Executive Program

Univision and Smith College partnered to deliver a multi-module leadership development program for talented women. The program titled.

Media Sales In A Cross Platform World

Education record

Study Abroad - Madrid, Spain

Education record