Jennifer Muse Email & Phone Number

Berkeley, CA

Joined newly formed team to develop CRM and eCommerce strategy for all General Mills’ global brands to evolve this CPG giant into eCommerce, allowing new financial opportunities and expanded consumer reach. Duties included defining CRM and its potential business growth opportunities for internal brand leads, spearheading the technical vetting and.

Newport Beach, CA

Responsible for all CRM marketing initiatives for Urban Decay.com. Spearheaded strategy and execution of loyalty program, Urban Decay Beauty Junkies, online and in free-standing stores. Forecast annual loyalty program targets, including annual new enrollees, AOV, RFM, retention and repeat purchase rates. Lead analytics on efficacy of marketing email.

Newport Beach, CA

• Drove the email marketing strategy for Lifescript, the #1 Women's Health and wellness website with 18.9MM unique visitors per month and over 5 million opted-in email subscribers. Worked directly with the co-founder/CTO.
• Analyzed lead generation strategy via email funnel and constructed go-to-market plan for optimizing channels and growing engaged the consumer base.
• Developed new Welcome Email series to build initial brand engagement and drive subscriber loyalty
• Developed marketing strategy and wrote creative briefs to steer creative direction; also wrote copy for display, search, and email collateral.
• Developed win-back campaigns to reengage lapsed customers. First campaign drop has resulted in 3% reengagement + $10k incremental monthly revenue
• Lead initiative to test redesigning our primary email template to improve ad revenue yield. At the time, this newsletter yielded upwards of $15MM/month; optimizations I deployed increased margins by 5%-10% monthly

Greater New York City Area

• Ad Tech start-up with an SSP/DSP solution for Fortune 500 companies running display ads, acquiring leads, and engaging in CRM programs using email as the key marketing vehicle.
• Prospected, converted, and managed strategic clients to monetize their email newsletters with display ads.
• Managed 30+ clients with over $120MM annual revenue
• Analyzed current client output to identify areas of revenue growth for each client
• Prospected potential new clients and pitch LiveIntent solution based on each brand’s specific business needs (monetization, email acquisition, look-alike targeting, CRM)

Greater New York City Area

Drove cross-channel digital marketing strategy for P&G brands with an endemic mom audience target on BabyCenter. Tactics included email, mobile, app, display, video, social, and sweepstakes initiatives. Managed multi-million annual marketing spend against customer acquisition, loyalty, and brand awareness goals.

Greater New York City Area

Oversaw omni-channel strategy for new business consumer acquisition to PEOPLE via digital (web, mobile, apps, tablet), and print. Focused on acquiring new subscribers to PEOPLE and PEOPLE en Espanol across all channels and tiered subscription bundles. Role entailed acquisition marketing via traditional and new media channels (social, app marketing.

Jersey City, New Jersey

At Quidsi, I oversaw cross-site email marketing strategy, implementation, analysis, and performance optimization for Quidsi's ten eCommerce sites. My role focused on analytics, customer segmentation, cross-site email messaging, customer retention and acquisition. Also spearheaded email strategy and implementation of a new loyalty program, with the goal of.

San Francisco Bay Area

• Led BabyCenter's brand marketing initiatives, online and offline.
• Worked closely with CMO to define BabyCenter’s brand positioning with a focus on reaching moms through new media, optimized by platform and consumer media consumption trends
• Negotiated strategic business partnerships with external brand-aligned online entities
• Designed and led development and implementation of marketing campaigns for new product launches, including social media and PR programs, and constructed ROI targets
• Developed brand presentations for J&J/BabyCenter boards + client meetings
• Briefed and led design/copy teams to overhaul website to improve user experience and ad conversion

San Francisco, CA

• Spearheaded integration of Diapers.com as our Ecommerce partner in a deal valued upwards of $4MM. Indentified and created onsite placements, email, mobile and social strategy to drive traffic and sales to Diapers.com..
• Led weekly business reviews with the client to assess performance to target weekly, WOW, YOY, and LTV. Based on analysis, optimized and drove new marketing initiatives
• Managed multi-million marketing budget and P&L (annual/3-yr plans). Created and drove business to achieve weekly/quarterly/annual forecast targets.
• Monitored campaign analytics to measure onsite, email, and social media campaign efficacy; optimized campaigns based on metrics, insight and competitive analysis (Omniture, DART, Responsys, site analytics, custom.

San Francisco, CA

• Managed online marketing strategy, implementation, and analysis for all women’s and men’s non-apparel (shoes, handbags, jewelry, accessories) campaigns.
• Developed seasonal online marketing strategies based on performance analysis, seasonal fashion trends, merchandise buys, and core consumer research.
• Analyzed shopping path merchandising, onsite & email messaging performance
• Implemented/managed business development, SEM programs, and loyalty programs. Worked on strategy for Banana Republic “Luxe” Loyalty program, aimed at incentivizing top BR shoppers.
• Calendared and executed programs online and DM to create a delight program for these top customers and activate continued purchase, brand loyalty, increased purchase frequency and basket size.
• Worked closely with store/brand marketing partners to foster cross-channel alignment and consistent multi-channel brand experience

San Francisco Bay Area

Ecommerce beauty retailer. Oversaw partnerships, internal marketing efforts, and consumer research.Marketing Management role: Developed marketing programs to drive customer acquisition/loyalty.Designed email/online marketing campaigns; analyzed campaign effectiveness metricsManaged customer loyalty program to maximize enrollment and participant retention..