Digital Communications Advisor
Vancouver, Canada Area
- Contributed to the successful re-launch of the company’s secure customer portal and launch of new online forms as the writer, editor, user experience expert and brand champion.- Created and executed digital and social media strategies for a number of internal business units that aligned with corporate values and marketing objectives.- Leveraged best practices, user research, Google Analytics and Tag Manager to gain user intelligence, gauge campaign performance and continuously improve the company’s digital channels.- Trained new team members on developing digital strategies to support communications plans, social media management, campaign analysis, analytics reporting and website management.