Jennifer Ferneding Email & Phone Number

Dallas, Texas, United States

Portland, OR

• Designed and manage company website and social media channels.
• Approach and engage relevant industry vendors to drive content sharing and cross-promotion.
• Managed, organized, and planned all wedding preparations and day-of details while keeping close communication with couples to ensure their visions for their dream day were surpassed.
• Implemented SEO best practices and optimized website, which increased organic traffic and boosted conversion rates by 3%.

Portland, OR

• Create and schedule weekly content for client’s professional social media accounts.
• Evaluate all digital marketing campaigns, complete monthly reports, and pro-actively participate in team meetings with the CEO, and owners.
• Executed website redesign tactics, increasing SEO score, refining brand consistency, and increasing website traffic by 600 views in one month.
• The content creator and co-author of the international cookbook “Trading Dishes” - documented 93 days of travel across 5 countries and community management.

Tigard, Oregon, United States

• Oversaw social media content for 3 franchises while working effectively and collaboratively with audience to propel company presence and customer engagement
• Developed marketing campaigns and events to drive brand awareness and promote new products across Instagram, Facebook, and Twitter
• Monitored advancements in social media to adopt new platforms and facilitate integration into marketing plans.
• Created a new Instagram-based strategy that increased brand awareness by 12% in 6 months by actively creating relevant and honest connections.

Portland, Oregon

• Assisted the marketing team with developing and implementing social media strategies and arranged trade show logistics such as reservations, merchandise, and staffing.
• Developed integrated lead management system– designed to drive new lead acquisition, build automation for lead nurturing, and ensure lead follow-up.
• Collaborated with sales, marketing, and web development teams streamlining communication.

Portland, Oregon Area

• Successfully worked in a deadline-intensive environment, guaranteeing timely completion and filing of all documents
• Assessed content and tone for consistency to optimize social media accounts.
• Created and produced all print and digital materials including banners, trade-show displays, brochures, and all other marketing collateral
• Created and produced all print and digital materials including banners, trade-show displays, handouts, and all other marketing collateral
• Created and maintained positive relationships with external contacts

Tigard, OR

• Planned events ranging from 10 to 500 people, that ranged in complexity and purpose including social, corporate and private affairs
• Developed and maintained a strategic network of subcontractors and vendors, including Food & Beverage, Audio/ Visual, Marketing, Rentals, Security and Hosts
• Provided on-site event support, from setup to teardown and back of the house to front
• Conducted preliminary meetings with clients to discover and assess requirements for the event