Over 20 years as a fractional CMO, consultant, and advisor, I’ve developed the following key skills that drive success for the companies I work with:• I implement strategies that create immediate impact, leveraging industry insights to boost growth and improve market positioning.• I develop innovative approaches to attract new customers and overcome advertising challenges, always finding opportunities for collaboration and mutual benefit.• I connect the dots between key industry players and foster partnerships that enhance visibility, retention, and loyalty, using trauma-informed practices to create lasting relationships.

• Developed and implemented a comprehensive digital marketing curriculum at UC San Diego, focusing on performance marketing, SEO, online advertising, and social media.• Created and instruct the Digital Marketing and Influencer Marketing courses for the Digital Marketing Certificate Program, providing hands-on, practical experience in integrated marketing communications and exploring the building blocks of effective marketing programs.• Designed and teach "Elements of Marketing" and "Business Essentials" at UC San Diego Extended Studies International Programs, specifically educating international students on how to apply marketing frameworks to organizational planning and business analysis, with a focus on practical application in diverse business settings.• Passionate about equipping both new and re-training marketers with the skills to thrive in a tech-driven world.

• I collaborated directly with clinic management to increase low funnel leads and conversions by defining clinic values and enhancing patient touchpoints.• I broker strategic relationships and lead diversity and inclusion programs, creating a culture rooted in trauma-informed care.• I implement content marketing programs that improve SEO and social media presence while refining clinic systems for optimal performance.

• Partnered closely with clinic leadership to drive lead generation and increase patient conversions by clearly articulating the clinic’s core values and optimizing patient interactions.• Developed and maintained strategic partnerships while championing diversity, equity, and inclusion initiatives to foster a compassionate, trauma-informed care environment.• Spearheaded content marketing initiatives to boost SEO and social media visibility, while refining processes to ensure the clinic operates at peak efficiency.

• Conducted in-depth research and presented a comprehensive C-suite report on industry best practices in branding, go-to-market strategies, and existing brand marketing for fertility and family building clinics, doctors, medical professionals, and related GPF companies.

• Lead strategic marketing initiatives to drive high-quality, low-funnel leads in targeted procedure categories, while promoting and positioning The Penis Book: A Doctor’s Guide to Form, Function, and Everything In Between. Manage comprehensive content marketing programs, including social media and influencer strategies, to maximize visibility and engagement.

• Collaborated with world-renowned men's health expert Dr. Paul Turek and The Turek Clinics' management team for nearly a decade to expand and manage Dr. Turek's online presence.• Positioned Dr. Turek as a leading medical social media influencer and media personality.• Developed and executed a multi-faceted SEO strategy, including Dr. Turek's award-winning blog, partnerships, backlinking, and other creative approaches.• Boosted organic search rankings and increased unique website visits by 25x in just one quarter.• Supported the clinic's expansion from a single location in San Francisco to additional sites in Beverly Hills and a satellite in San Jose.• Gained expertise in reproductive health for men, combining Western medical knowledge with complementary practices like Traditional Chinese Medicine (TCM).

• Led marketing operations at Santa Monica Fertility, optimizing clinic structure for acquisition readiness.• Implemented growth strategies for fertility clinic, lab, and men's health products.• Developed and executed marketing campaigns to increase brand visibility and drive patient acquisition and recruitment of surrogates and egg donors.

• Developed and implemented marketing strategies to promote PIPR Network's innovative FinTech platform.• Collaborated with cross-functional teams to optimize user experience and drive engagement.• Analyzed market trends and user feedback to continuously improve the platform's features.

• Pioneered and led a transformative global digital media strategy, spearheading omnichannel campaigns, partnerships, sponsorships, and cutting-edge activations while implementing and growing social media for the first time in the company’s history.• Orchestrated experiential, social, and digital community initiatives, all laser-focused on exceeding growth targets set by Series B investors and strategically positioning the company for Series C investment.• Managed a dynamic international team across seven time zones, ensuring seamless collaboration and execution of strategies on a global scale.• Led digital marketing efforts for the leading company of the gig economy, driving innovation and operational efficiency through groundbreaking strategies and partnerships.• Directed high-performing teams to craft and execute groundbreaking B2C and B2B strategies, including first-of-their-kind partnerships across key verticals, setting new industry standards.• Delivered around-the-clock innovation that positioned the company as a leader in both digital platforms and the gig economy, achieving exponential growth.

• Key instructor at San Francisco State University, instrumental in developing the Social Media Marketing certificate program• Designed the course structure, curriculum, and lesson plans to ensure student success in the digital media industry• Delivered expert feedback to help students achieve their certification and professional goals

• Conceptualized, developed, and delivered comprehensive, metric-driven (Google Analytics) training programs to IFES employees on social media strategies, techniques, and Web analytics• Analyzed the capacity and limitations of Iraq's Independent High Election Commission (IHEC) to expand its online presence into social media, addressing stakeholder needs and boosting organizational credibility• Assessed existing online infrastructure and supported the development of Web content• Developed and implemented in-house training and process education to reduce dependence on external agencies and foster organizational independence• Focused on measurement analytics, providing practical examples of agility based on available data using tools like Google Analytics to track stakeholder information consumption and reaction• Built strong relationships with government and non-government agencies at all levels, along with cross-cultural employees• Successfully promoted the implementation of Web and communications recommendationsDeveloped a strategic social media and communications model for delivering both granular and high-level training across the organization

• Led mediabistro's inaugural and summer Social Media Marketing Boot Camp, identifying keynote speakers and collaborating with Education and Events Director Carmen Scheidel on programming• Designed a "homework" plan focused on student strategy development to enhance learning and application of social media marketing strategies

• Hosted On The A-List, interviewing social media and journalism influencers, including Kara Swisher and Seth Godin, along with other thought leaders, about their careers, experiences, and the passions that drive their journey• Attracted thousands of regular listeners and incorporated user-generated questions into the live show• Encouraged groundbreaking audience engagement by inviting followers to tweet and email in questions for program guests• Among the first official live podcasters at top social media, digital, and related technology conferences, including Web 2.0 and related O’Reilly conferences, as well as top European conferences like LeWeb

Oversee all social/digital media aspects of PR firm's San Francisco Bay Area office, Grayling Connecting Point, offering full spectrum of public relations, digital and social media services to diverse PR and digital/technology clients, including Nitro PDF, ON24, and Kensington (Security). Coordinate closely with clients to translate organizational outreach and online presence goals, and develop/implement customized solutions on both strategic and tactical levels. Develop and deliver training sessions for clients, including public relations, effective use of Twitter, blogging, social media, online etiquette, forums, communities, online video and general media.Provide full range of comprehensive services, including PR, online thumbprint audits, “Social Media In a Box” strategic start-up kit, Twitter/LinkedIn/Facebook best practices, set-up and management, online community building, rich media, digital newsrooms and optimized press releases, corporate blogging, Web site retooling, and tactical implementation of strategic recommendations. Coordinate with key influencers, academia and industry leaders. Continually maintain knowledge of cutting edge PR and digital/social media trends, technologies and methodologies.

Provide full spectrum of digital and social media services to diverse Fortune 50 clients, including Microsoft. Coordinate closely with clients to translate organizational outreach and online presence goals, and develop/implement customized solutions on both strategic and tactical levels. Develop and deliver training sessions for clients, including public relations, effective use of Twitter, blogging, social media, online etiquette, forums, communities, online video and general media.Provide full range of comprehensive services, including PR, online thumbprint audits, “Social Media In a Box” strategic start-up kit, Twitter/LinkedIn/Facebook best practices, set-up and management, online community building, rich media, digital newsrooms and optimized press releases, corporate blogging, Web site retooling, and tactical implementation of strategic recommendations. Coordinate with key influencers, academia and industry leaders. Continually maintain knowledge of cutting edge PR and digital/social media trends, technologies and methodologies.

Spearheads all aspects of social media functions and programs at Eastwick Communications, and is committed to helping Eastwick’s clients achieve maximum benefit from their social media investment. Provide agency-wide guidance in the strategic implementation of emerging media tools. In addition, you will provide support for Eastwick’s own social media efforts. Drive Eastwick’s execution of client social media programs (blogging, podcasting, wikis, online communities and viral marketing). Contribute to all account teams, communicating with management and staff to ensure best practices across the agency.

As part of Naspers North American startup, MediaZone, played an integral role in product management functions, while serving as key point of communication for teams company-wide. Coordinates and communicate product activities and status with team members, management and other operating departments, while enforcing standards, procedures, and product methodologies. Participate in full product development lifecycle, from market research and concept testing to beta testing, launch, and post launch evaluation. Form strong working relationship with Business Development, Channel Management and Engineering Departments, and customers, to ensure the accurate interpretation and implementation of operational and business needs.Prioritize product features, enhancements and make opportunity cost decisions. Plan and coordinate new product launches from concept to market launch, while working closely with Project Management Department to manage project timelines, anticipate deviations from plan, and proactively identify recommend solutions.

As part of Naspers North American startup, MediaZone, oversaw all aspects of international channel Web content for leading global online broadcaster specializing in sports, entertainment, and international programming. Liaise between channel managers and editorial, technical, marketing and business development departments to create multi-lingual, customized content for customers in Brazil, India, China, Couth Africa and other markets. Communicate with multiple sources to resolve problems as required.Formulate, document and implement processes company-wide to facilitate inter-departmental communication, and streamline Web site development/production lifecycle. Manage partner relationships, participate in content rights acquisition negotiations, and supervise all facets of Web content, including video, audio, images and news feeds.• Played integral role in launching behind-schedule and technically flawed “Brazil Channel” on time and under budget; received commendations for exemplary performance.

Conceptualized, developed and implemented station Web site (www.wb58tv.com now www.my58.com). Attend promotion department meetings, contribute ideas for cross-promotional projects, and evaluate programming lineup to decide which shows to feature online and how promotional elements should be produced (video, text, forums, surveys, sidebars etc.). Coordinate closely with executive-level Hearst-Argyle management, and internal sales and marketing personnel, regarding formulation and implementation of convergence marketing and branding strategies. Ensure accuracy of content by double checking any necessary facts in assigned projects, in addition to providing added value to projects initially developed by broadcast staff.+ Successfully brought Web site from planning stages to launch within 3 weeks of taking position; succeeded in launching on schedule with highest degrees of client satisfaction.+ Succeeded in increasing page views by 1000 percent, and unique users by 300 percent.

Fulfilled multiple, simultaneous duties for leading Bay Area TV station, with primary responsibility for writing and producing entertainment and hard news stories for KTVU.com and station’s nationally honored 10 p.m. newscast, while maintaining highest levels of journalistic accuracy and attention to detail. Ensured Web site was updated and maintained in timely manner to ensure optimal coverage of breaking news stories. Formed strong working relationships with station personnel at all levels, encompassing senior management, newsroom personnel, news anchors and on-air reporters.

Worked editorially with the Today show, Nightly News and Dateline, with additional responsibility for researching and writing content for 221 NBC affiliates and MSNBC. Fulfilled numerous hands-on broadcast duties, including setup of live shots and participating in the production of satellite interviews. Participated in daily news meetings in Tom Brokaw's final year anchoring Nightly News, as Brian Williams transitioned into the anchor chair, while Steve Capus was Executive Producer.

Introduced new, innovative and interactive elements to station Web site (www.abc7news.com), in addition to working with ABC-NEWS on stories of national importance.+ Received NATAS Emmy Award nomination, 2002.

A pioneer in converting local news broadcasts into interactive, Web-based format.

Fulfilled multiple, simultaneous roles, including Reporter, Assignment Desk Editor, Linear/Non-linear Editor, Newscast Producer/Writer and Executive Producer.+ Received NATAS Emmy Award nomination, 1998.