Lead the LEGO Canada Operations Team in delivering optimal and efficient flow of goods to Canadian retail partners. Lead market S&OP and forecasting processes with responsibility for sales, shipments and retail inventory KPIs. Build effective retailer partnerships and collaborations on joint demand and supply chain needs. Lead Operations Team development and organizational structure transformation.

Led planning, negotiation and execution of sales strategy for Lego Canada's largest strategic retail partner. Directed cross-functional team development of shopper marketing initiatives, retail promotion and merchandising plans, category management, and monthly S&OP forecasts. Full customer P&L accountability, with responsibility for delivering customer sales, profitability and joint business plan objectives.

Led Packtype Strategy team responsible for creating portfolio pricing, promotion and merchandising strategies to drive profitable growth of Hershey Canada's top priority confectionery products. Responsible for monthly S&OP forecast, execution of annual sales and trade plans, development of annual retail execution priorities, and creation of long term portfolio growth strategies. Directed development of channel-specific innovation strategies for fast-growing club and dollar channels.… Show more Led Packtype Strategy team responsible for creating portfolio pricing, promotion and merchandising strategies to drive profitable growth of Hershey Canada's top priority confectionery products. Responsible for monthly S&OP forecast, execution of annual sales and trade plans, development of annual retail execution priorities, and creation of long term portfolio growth strategies. Directed development of channel-specific innovation strategies for fast-growing club and dollar channels. Also led Go To Market team of responsible for developing all trade communication, field sales communication, and point of sale (POS) merchandising strategies and tools to enhance retail selling capabilities. Show less

Led team responsible for developing pricing, promotion and merchandising strategies for Hershey Canada's everyday and seasonal confectionery and grocery portfolios. Responsible for monthly S&OP forecast, execution of annual sales and trade plans, and development of annual portfolio and retail execution priorities. Also directed development of channel-specific innovation strategy and new items to drive growth club and dollar channels. Reorganization in May 2013 revised responsibilities… Show more Led team responsible for developing pricing, promotion and merchandising strategies for Hershey Canada's everyday and seasonal confectionery and grocery portfolios. Responsible for monthly S&OP forecast, execution of annual sales and trade plans, and development of annual portfolio and retail execution priorities. Also directed development of channel-specific innovation strategy and new items to drive growth club and dollar channels. Reorganization in May 2013 revised responsibilities to focus on priority everyday confectionery packtypes. Show less

Led Customer Marketing team responsible for developing pricing, promotion, merchandising and trade communication for seasonal confectionery portfolio. Responsible for monthly S&OP forecast and execution of annual sales and trade plans.

Led planning, negotiation and execution of sales plan, pricing and promotional activity for Hershey Canada's largest seasonal confectionery portfolio. Successfully achieved both internal and Walmart sales and inventory sell through objectives.

Led team through creation and execution of brand building plans, with accountability for achieving sales, market share and innovation objectives, for Hershey, Kisses and Bliss brand portfolio. Directed significant Hershey and Kisses brand revitalizations, including launch of new products, advertising, consumer positions, and in-store promotions. Also developed and launched brand publicity strategy for Hershey Canada, leading agency selection, briefing and traditional and social media… Show more Led team through creation and execution of brand building plans, with accountability for achieving sales, market share and innovation objectives, for Hershey, Kisses and Bliss brand portfolio. Directed significant Hershey and Kisses brand revitalizations, including launch of new products, advertising, consumer positions, and in-store promotions. Also developed and launched brand publicity strategy for Hershey Canada, leading agency selection, briefing and traditional and social media PR program development across multiple brands. Show less

Led team through development and execution of brand building plans for Reese and Hershey brand portfolio, with P&L and market share accountability.. Also developed scale promotion strategy for Hershey Canada, leading cross-functional team in all aspects of development and execution for multi-brand, on pack consumer promotions.

Led team in development and execution of brand building plans, including advertising, consumer promotions and innovation, for flagship Kraft Dinner portfolio. Full P&L and market share accountability.

Led brand strategy development and implementation, with P&L and market share accountability, for brand portfolio including Minute Rice, Stove Top Stuffing, Shake 'n Bake, and Oven Classics brands.

Developed and implemented permission-based consumer relationship marketing strategy and communication to drive consumer engagement, retention, and data collection supporting Kraft's recipe-focused content and product usage strategy.

Responsible for launching Kraft’s consumer usage strategy via print advertising, at-shelf communication and on-pack graphics on 50 products spanning multiple brand portfolios.

Developed and implemented brand building initiatives across consumer touchpoints for Kraft's $7M Grated and Shredded cheese brand portfolio.