Jennifer Hintz Email and Phone Number

• Leader of global team with reports in China, Russia, Australia, Malaysia and Belgium – weekly calls/updates, plus training of new hires. • Implemented new Press Release and Product Launch templates to ensure consistency across all regions.• Organizing Crisis Communications training globally• Contact for all marketing/communications needs in the Americas and for 2 of 4 business units globally, also handling all Communications Specialist responsibilities listed below.

• Responsible for Social Media from 2016 till 2021O LinkedIn, Facebook and Twitter, grew each channel organically by over 300% YoYO Launched Instagram June 2020, grown organically 500% YoY• Project managed the creation of a new website to ensure SEO optimization while continuing to maintain and update the existing website.• Organized and coordinated all Americas tradeshows, approximately 7-10 per year.• Coordinated content and designed quarterly customer newsletters, 4 per year.• Created and distributed approximately 20 press releases per year and product collateral, 30-40 pieces per year.

• Creation and implementation of social media for all global TV & Media events, creation/maintenance of both internal and external event pages, have already exceeded 2015 goals for social media.• Attended all major events as on-site social media expert and photographer. Engagement/follow rate tended to grow by approximately 10% during shows.• Newsletter creation and distribution, as well as newsletter database management.• Microsite & product page management, including adding of blogs, events, press releases and news.

• Developed and executed all marketing aspects for Retail & Imprinted Sportswear Industry Tradeshows including Marketing plan creation, copywriting/creation of all promotional pieces. • Monitored & tracked all aspects of marketing efforts of each show, including budget, cost-tracking analysis & development, tracking of all promotional efforts pre & post-show and in-depth ROI analysis using statistical software. Attendee/exhibitor growth occurred for 4 of the 6 shows YoY.

* Maintained/managed orders for Shumsky’s top-selling National Accounts team, including sales, order entry, supervision throughout the production process, shipping & delivery, and billing/accounting issues. * Coordinated $5 million of sales annually for over 3,000 accounts, with an average of 100+ orders in process at any given time. 90% of orders were touched on a daily basis, and the team consistently had deadlines an average of 25% faster than any other sales department in the company.

* Improved efficiency & productivity of Order Processors and Account Managers, hiring and training of OP’s, implementing projects designed to increase the bookings/billings of the company and acting as liaison between sales and all other departments. Manager of 5 direct reports, including two in satellite offices. * Implemented a new quoting & order entry system in conjunction with the IT department which increased the efficiency by approximately 50% and also provided the means to reduce departmental staff by approximately 25%. * Member of the IT Team created to develop computer technology within the company to increase profit. Includes such accomplishments as improving the internal Intranet site for info sharing, designing and implementing programs to better serve customers (such as pulling their own invoices). Shumsky won the Technovator of the Year award in the Ad Specialties Industry in 1998.

• Implemented a new billing procedure thereby making the Department profitable for the first time, over goal by 8% in the first year.• Acted as Marketing Director for three months. Completed all new and existing projects for clients, accountable for billing and closing of all orders, and updated the President on a daily basis.• Project Managed all RFP/RFI’s, press release creation and distribution, sales presentations, tradeshow planning and execution, sales incentive programs, award applications and new/renewal catalog management.

• Managed Internet and catalog program start-up and renewals. Approximately five new Internet sites started during that time frame, plus 15 renewals of existing client Internet sites.• Assisted in securing contract pricing from vendors, copy writing, creating/updating Shopping Cart Internet sites, coordinating photography, catalog printing and design, acted as primary contact with the clients during the process. Clients included LexisNexis, NCR, Optimist Club and Fujitsu.