Creator of Think Lounge®, Austin's first drop-in coworking space with on-site childcare and cafe.

Performance Audio BrandsDenon, Polk, Definitive Technology, Boston Acoustics

● Promoted to lead largest core business of portfolio. P&L responsibility for 3 infant jar puree sub-brands, including ~60 base business skus and 4 innovation skus. Managed marketing budget for WIC government program initiatives● Developed marketing strategy and 3-year business outlook through cross-functional collaboration and led alignment with senior leadership● Mentored Associate Brand Manager on forecasting and cross-functional leadership

● Promoted to lead growing pouch business involving a complex, global supply chain. P&L responsibility for ~25 base business skus and 9 innovation skus ● Optimized product offerings and digital marketing communications to drive improved performance in Amazon and Walmart’s eComm eco-systems● Mentored Marketing Coordinator on IRI analytics and packaging execution

● Supported Director of Marketing through IRI analytics and reporting, consumption forecasting, packaging and product change execution, business planning and innovation. Directly coordinated WIC government program initiatives ● Led a declining organic brand back to +58% sales growth and #1 brand position within sub-segment by orchestrating key strategic changes in price and product net weight● Spearheaded innovation pipeline, renovating offerings to better meet evolving consumer needs identified through creative research methods and introduced new brand architecture critical for future sustainability of growth ● Partnered with communications team and agency partners to develop a robust arsenal of media content to support business plans, many exceeding KPI benchmarks● Developed strong analytical tools and templates using IRI data to produce comprehensive reports for senior leadership to drive strategic decisions

● Recruited to join start-up biotech to launch a promising compound for Alzheimer’s● Directed marketing efforts for pre and post-launch convention planning and ad boards● Designed a standard operating procedure for the review and approval of marketing materials and gained cross-functional buy-in to implement it as company policy ● Strategized vendor selection and tactical execution of SEO-optimized unbranded digital campaign to increase awareness of disease, improve diagnosis and build engagement with patient base● Supported SVP of US Business with commercial budget, forecasting and workflow management

● Managed >$3M professional marketing budget and 200+ print and digital inventory● Assisted in the creation and pull-through of new promotional messaging and materials● Analyzed key insights from market research, the field and competitive intelligence, and articulated brand or market implications to leadership to inform brand planning● Facilitated marketing broadcasts to the salesforce on imperative topics or market events, such as key competitor approvals and important data releases ● Organized a bi-annual sales meeting of 370+ reps nationwide, which included an innovative, immersive gallery experience and role playing competitions● Executed a filming of a KOL on pertinent topics for the brand and utilized video to help the salesforce understand physician mindsets and views on key competitor data● Led crucial label updates within the brand across indication, including patient and safety teams, and established protocols for streamlining the process for future updates● Analyzed promotional opportunities at key congresses and conferences for the year, and strategized brand presence and efforts around thought leader encounters

● Spearheaded development of patient CRM digital platform for the franchise, which involved streamlining patient support efforts across multiple indications and leading the branding, messaging, and execution of all digital content, including websites, registrations and e-mail streams● Mobilized large cross-functional team that spanned five internal groups and six external vendors● Designed comprehensive metrics plan (KPIs) to provide visibility into key drivers of registration, delivery of touches, customer satisfaction, and ROI of program● Analyzed full digital ecosystem and competitive landscape, and devised short- and long-term recommendations to improve functionality, user experience, and positioning for future trends● Won group challenge designed by senior leadership wherein interns partnered with PharmD fellows to propose structural and cultural solutions to energize the workforce