Clementine Creative Agency is a boutique marketing and communications firm offering a full suite of marketing, advertising, communications and creative services to its clients. Clementine is rooted in the deep expertise and experience of its principal partners which, combined with small-shop flexibility, allows the firm to provide world-class results through a uniquely personal relationship in which clients enjoy direct access to top talent.

Oversee one of the most iconic brands in the homebuilding category, serving as part of the executive leadership team to provide strategic, creative and operational direction for all brand marketing executionsDevelop and deliver integrated marketing solutions in accordance with strategic business goals for corporate initiatives and for more than fifty individual neighborhood stores managed through five division structures while ensuring effectiveness and alignment across the broader organizationLead and develop internal marketing and creative teams; manage relationships with external agencies and service providers as neededCombine compelling creative executions with an emphasis on results measurement and operating efficiency to successfully plan and achieve targeted marketing objectives encompassing:Consumer target segmentation and identification Strategy development focused on lead acquisition, customer engagement and revenue generationIntegrated planning and project management to achieve objectives and maintain alignmentMedia planning and buying both in print and online with an emphasis on search engine marketingStrategy, development and content management for online website and social media propertiesDirection and development of both branding and tactical creative implementations Advertising and direct marketing initiatives including a variety of online display and email outreachPublic relations including direct interface with media, external and internal communicationsDevelop and manage corporate and divisional marketing budgets with accountability for financial performance and return on investment

Primary field research on new home development, absorption trends and component brand usage within assigned geographic regionCompile and analyze; synthesize into succinct and targeted reporting for end client usage