BEAUTY FOR HUMANKIND.Radical inclusivity, wellness, and sustainability. The HBM is a Certified B Corporation, Certified Social Enterprise, Certified Minority Business Enterprise, and Certified Woman-Owned Business Enterprise. We're on a mission to infuse more hope, healing, happiness, and humanity into the world. We are the company behind Soul Care Sessions, a new comprehensive corporate wellness program designed to ignite the connection, mindfulness, and emotional well-being of humans in the workplace. Ideal for distributed organizations that want to strengthen their culture, employee satisfaction, and retention. Learn more about our corporate wellness program here https://www.thehumanbeautymovement.com/corporate-wellness/We produce The Human Beauty Movement Podcast to inspire more hope, healing, happiness and humanity throughout the world. The show hosts life-altering conversations with people of purpose whose work sits at the intersection of diversity, higher consciousness, and well-being. https://podcast.thehumanbeautymovement.com/We are also the company behind Humanist Beauty skincare. Visit www.HumanistBeauty.com to learn more about this clean, ethical, radically inclusive beauty brand.

BUILDING A BETTER BEAUTY INDUSTRY.As members of the B Corp Beauty Coalition, we envision a new approach to beauty that prioritizes soil as much as skin, health as much as happiness, evidence as much as esteem, and regeneration as much as results. We commit to working together to share knowledge and best practices, spark exploration and responsible innovation, and to speak consistently and clearly, to deliver genuine benefits to our customers, our communities, and our planet.

PREPPING AN E-COMMERCE BUSINESS FOR SCALE.Developed full rebrand strategy converting VEGAMOUR from product centric to brand centric. Managed product pipeline, PR, design, sourcing. Also crafted new brand and product opportunities in CBD topical and ingestible / nutrition categories.

GUIDING BRANDS TO GREATNESS.Independent marketing consultant to entities seeking strategic guidance, industry expertise, brand direction and growth acceleration. Clients have included founding entrepreneurs, private equity groups, larger consulting practices and mature established brands such as Stila Cosmetics, Jouer Cosmetics, Jordana Cosmetics, La Fresh Group, Diamond Wipes International, I Nuovi Pro Cosmetics, Latitude 360, BORBA, Product 360, AlphaSights, L.E.K. Consulting, Bain Consulting, Gerson Lehman Group, SkinIntegra and Madison+Vine.

BLAZING NEW TRAILS FOR STRATEGIC GROWTH.Managed a portfolio of five brands, ranging from Crepe Erase (#1 DRTV beauty brand, #1 QVC new beauty brand), Principal Secret (celebrity skincare brand), Sheer Cover (cosmetics), All Day Beauty (skincare & cosmetics) and Specific Beauty (multi-ethnic skincare). Oversaw key rebranding and repackaging initiatives, led entry into new retail distribution, drove quick-turnaround product development, facilitated website optimization, managed social media / PR and influencer programs, partnered with internal and external teams to develop winning advertising, digital acquisition and customer retention programs.

DRIVING CLEAN BEAUTY INNOVATION.Responsible for Cosmetics and Skincare innovation. Within one month, championed a new positioning strategy for the Honest Beauty business. Within two months, devised plan and gained board alignment for new product concepts filling up to 3 years-worth of pipeline introductions. Partnered with Sales, Education, Creative, R&D, Legal, Regulatory, Finance, Planning, Packaging and Go-To-Market cross-functional teams. Reported directly to founder, Jessica Alba.

CULTIVATING NATURAL EXPANSION.Devised the strategic plan to catapult growth and strengthen market position for this mid-sized entrepreneurial company. Increased topline by +24% in two years while maintaining bottom line profitability. Crafted highly relevant brand identity and aligned all marketing activities to drive trial, awareness and affinity among targeted consumers. Marketing direction successfully secured distribution / expansion in prominent national retailers such as CVS, Walgreens, ULTA, Sally Beauty, and Target. Owned the new product process from concept to formulation and development to in-market support. Launched improved ecommerce site and oversaw dramatic social media escalation. Developed all marketing content and creative. Managed 7 employees, external PR agency and web hosting agency.

DESIGNING RETAIL-READY BRANDS AND PRODUCTS.Retained as acting VP of Marketing to dramatically escalate awareness and performance of the La Fresh brand for parent company, Diamond Wipes International. Developed business plan, pitched investors, developed new products including award-winning Eco-Beauty line, directed all creative and package development, relaunched website, wrote all copy, managed infomercial development / production / media planning, hired spokesperson, represented brand at trade shows such as Cosmoprof, Natural Products Expo West and ECRM, established successful partnerships with beauty subscription boxes ipsy and Birchbox. Developed several house-label brands for Diamond Wipes International, Pretty Touch personal care, Tender Touch baby care, W.A.G (Wash & Go) pet care and Divas & Studs pet care.

CRAFTING A COSMETICS COMEBACK. Retained as acting VP of Marketing to develop the strategy for a performance turnaround after furlough. Oversaw package redesign, sku rationalization, new product development, seasonal cosmetic introductions, merchandising overhaul, graphic redesign, ecommerce growth and HSN TV shopping business.

PIONEERING BEAUTY FROM THE INSIDE-OUT.Strengthened overall business performance via on-trend concept of ‘healthy skin from within.’ Product portfolio included antioxidant beverages, nutraceutical confections, topical skincare and lip cosmetics. Products distributed on air (QVC, infomercial), in store (prestige doors such as Saks, Ulta, Fred Segal, Four Seasons) and on line (BORBA.com, online resellers). Oversaw Marketing, Sales, Web and Customer Service departments as well as external Contract R&D / Manufacturing, Design, PR, Market Research and Infomercial Production teams.

SOLIDIFYING A MARKET LEADER.Product Director, Specialty Skincare Innovation, July 2006-June 2007Owned all portfolio management and innovation activity of Neutrogena’s Sun Care and Body Care businesses, combined categories worth $178MM. Successfully managed power brands including Ultra Sheer, Fresh Cooling, Age Shield, Norwegian Formula and MicroMist. Marketing Manager, Anti-Aging Facial Moisture Treatment, 2004-2006Owned P&L, business planning and strategic vision for Neutrogena’s largest category worth $170MM, with responsibilities including Healthy Skin, Visibly Firm and Advanced Solutions brands. Managed ideation, concept development, formulation, consumer and clinical testing, package design, retail sell-in, consumer and trade promotions, displays, PR and TV / Print advertising development. Led annual business planning process and development of Neutrogena’s multi-generational anti-aging innovation strategy. Successfully led cross-functional FMT Category Team of 16 business partners, fostering improved inter-departmental communication, knowledge sharing and collaboration. Marketing Manager, Hair Care, 2003-2004Owned P&L, business planning and strategic vision for Neutrogena’s hair care business. Developed 2004 and 2005 business plans. Devised new product strategy. Led Sales efforts to preview and sell in line to key accounts. Successfully led Haircare Category Team to improve cross-functional integration, collaboration, education, business ownership and overall team morale. Volunteered to lead the acclaimed Marketing Summer Internship Program in 2003. Marketing Manager, Face Cosmetics, 2000-2003 / Marketing Manager - Lip Cosmetics, 2000-2001Recruited to strengthen performance of newly launched cosmetics business. Owned P&L, business planning and strategic vision for key cosmetic sub-brands. Developed and launched successful new product lines. Developed winning new TV and Print advertising. Led development of 2001, 2002 & 2003 business plans.

PROMOTING SEXY SOPHISTICATION. Developed and implemented marketing plans and activities partnering closely with Victoria's Secret Stores – new product launch promotions, the annual Fashion Show, direct mail programs, interactive programs, credit card programs, catalogue cover and demographic targeting tests. Worked directly with fashion design team and merchandisers to optimize catalogue mix for maximum sales.

PROVING TO ALL WOMEN THEY'RE WORTH IT. Marketing Manager, Feria Hair Colour, 1998-1999Managed marketing plan and all activities for highly successful Feria Hair Colour business. Developed 2000 Business Plan including TV and print advertising, aggressive consumer promotion activity, event marketing and new product recommendations. Developed and sold in successful line extensions - new shades, Feria Colour Strands highlighting kits and ground-breaking Feria Hair Colour for Men. Developed advertising to support new items and multi-city one-to-one marketing events.Associate Marketing Manager, Eye Shadows & Eye Liners, 1998Successfully planned and executed simultaneous launch of multiple Brow Colorist, Eye Color Smoker and Eye Color Brightener product lines. Developed strategy for repackaging and reconfiguring eye shadow wall statement (shade selection, # skus, merchandising, etc). Promotedwithin 6 months to Manager as star performer.Assistant Marketing Manager, Lipcolour & Nail Enamel, 1997Successfully launched Rouge Pulp Lipcolour and Jet Set Nail Polish. Executed 1998 spring shade promotion for lip and nail. Managed daily activities for base nail and lip business including Competitive analysis, monthly forecast, promo planning, media analysis and business planning. Promoted within 6 months to Associate Marketing Manager as star performer.

MANAGING TECHNICAL OPPORTUNITIES. Paid internship for this supply chain management software corporation. Managed collection and integration of client-requested software enhancements. Assisted with sales meeting planning and execution.

SELLING PRINT PERFECTION.A top-grossing sales manager for this boutique sheet-fed print and graphic design firm. Provided consultative support to key clients including major Washington DC associations, ad agencies and the Smithsonian Institute.

CHAMPIONING NEW BUSINESS DEVELOPMENT.Established private client business to diversify revenue stream for this government contractor. Became fully versed in the LAN/WAN IT universe. Successfully prospected, developed proposals, pitched and provided follow up service to several accounts including Cable & Wireless.