Jennifer Orme Email & Phone Number

New York, NY, US

New York, New York, US

• Vaccines: Support US marketers in adopting marketing operational tools including Adobe Workfront and AEM. Leverage operational resources to support asset deployment.
• Oncology: CMO global lead for Seagen integration across markets. Lead cross-functional team in efforts to ensure marketers are onboarded into the CMO.

US

• Launching content marketing and analytics program to deepen McKinsey.com audience engagement.
• Analytics: Analyzed site performance to identify content strategies that increase audience engagement. Developed dashboards and quarterly reports. Set roadmap for reporting enhancements and worked with cross functional.
• Content Strategy: Create web presences on McKinsey.com to communicate firm services effectively. Launched SEO capability to increase site discoverability.
• AB Testing Content Optimization: Designed and implemented AB testing program using Adobe Target to optimize McKinsey.com content impact.

• Established and led digital marketing team created through merger of Pfizer Upjohn division with Mylan.
• Digital Marketing: Led team in the development of patient and HCP digital marketing campaigns reflecting audience channel preferences.
• MarTech tool launch: Served as marketing lead on team converting patient CRM to Salesforce platform.

• Promoted to lead efforts to to advance innovative digital strategies that drive results and increase customer centricity, in consultation with commercial teams.
• Customer Journey Mapping: Oversaw research outlining Women’s Health patient journeys and led workshops to surface digital solutions (content/channel/analytics) to address needs.
• Email marketing Innovation: - Partnered with cross-functional team to develop data driven HCP email marketing strategy. Doubled open rates in one year. Drove AI/decision engine pilots to further impact. - Leveraged big.
• Web Product Development: Oversaw cross functional team effort to expand brands available on e-commerce site. Responsible for strategy, roadmap and site launch support.
• Field Force Decision Support: Identified business requirements to support Women’s Health sales support tool launch. Implementation drove 3+% increase in brand Rx. Created training.

New York, New York, US

New York, NY, US

• Led 15-member team responsible for developing strategic marketing campaigns that grow College Board programs and achieve revenue targets. Managed $4.5 million marketing budget in support of goals. Promoted twice in.
• Brand Positioning: Led efforts to identify positioning, messaging and visual design strategies for the Advanced Placement (AP) and SAT brands. Activated approaches.
• Multi- Channel Marketing: Set strategy and implemented integrated marketing campaigns to increase awareness of and engagement with the College Board programs, including AP, SAT and PSAT/NMSQT. Leveraged email, web.
• Social Media Marketing: Formulated AP’s social media strategy. Launched @APforStudents and a YouTube channel. Directed content strategies and reached approximately 8K twitter followers in the first year of launch.

New York, NY, US

New York, NY, US

New York, NY, US

• Led global, multi-disciplinary team in the launch of subscription-based web and mobile sites pmc.platts.com and m.pmc.platts.com.
• Web and Mobile Site Development: Hired to lead team in site launch after initiative had stalled for two years. Launched successfully in one year. Identified strategy. Directed development of visual design, information.
• Change Management: Insured successful company integration through implementation of process and training initiatives with sales, marketing, product, customer service and finance personnel.

US

• Part of team responsible for positioning mckinseyquarterly.com as a key brand-building device for the firm. Sourced state of the art digital capabilities oversaw key marketing programs and led significant digital.
• Audience Engagement: Led team developing a user engagement strategy. Leveraged site and social media touchpoints and loyalty messaging to improve retention.
• Content Promotion: Developed and implemented campaigns promoting McKinsey Quarterly content and social media tools to build engagement.
• Product Marketing: Responsible for Premium Membership program. Implemented user experience, site functionality, email campaign and e-commerce strategies to achieve revenue targets.
• Vendor Relations: Conducted web analytic and email vendor reviews and contract negotiations. Led implementations (Cheetahmail, Epsilon Interactive, Omniture). Managed agency relationships.Digital Product Development
• Internationalization: Led a cross-functional, cross-geography team of McKinsey employees and 3 vendors (LBi, Lionbridge, Akamai) in the successful launch of the Chinese version of mckinseyquarterly.com. Oversaw.

US

Email marketing: Developed e-mail strategy focused on improving member experience, increasing acquisition and retention rates and growing revenue over time.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Economics

Master’S Degree, Social Work