Jennifer Orme Email & Phone Number

New York, Ny, Us

New York, New York, Us

• Vaccines: Support US marketers in adopting marketing operational tools including Adobe Workfront and AEM. Leverage operational resources to support asset deployment.• Oncology: CMO global lead for Seagen integration across markets. Lead cross-functional team in efforts to ensure marketers are onboarded into the CMO.

Us

Launching content marketing and analytics program to deepen McKinsey.com audience engagement. • Analytics: Analyzed site performance to identify content strategies that increase audience engagement. Developed dashboards and quarterly reports. Set roadmap for reporting enhancements and worked with cross functional team to implement enhancements.• Content Strategy: Create web presences on McKinsey.com to communicate firm services effectively. Launched SEO capability to increase site discoverability.• AB Testing Content Optimization: Designed and implemented AB testing program using Adobe Target to optimize McKinsey.com content impact.

Established and led digital marketing team created through merger of Pfizer Upjohn division with Mylan.• Digital Marketing: Led team in the development of patient and HCP digital marketing campaigns reflecting audience channel preferences.• MarTech tool launch: Served as marketing lead on team converting patient CRM to Salesforce platform.

Promoted to lead efforts to to advance innovative digital strategies that drive results and increase customer centricity, in consultation with commercial teams.• Customer Journey Mapping: Oversaw research outlining Women’s Health patient journeys and led workshops to surface digital solutions (content/channel/analytics) to address needs. • Email marketing Innovation: - Partnered with cross-functional team to develop data driven HCP email marketing strategy. Doubled open rates in one year. Drove AI/decision engine pilots to further impact. - Leveraged big data to develop emotionally based HCP messaging to increase content resonance.• Web Product Development: Oversaw cross functional team effort to expand brands available on e-commerce site. Responsible for strategy, roadmap and site launch support.• Field Force Decision Support: Identified business requirements to support Women’s Health sales support tool launch. Implementation drove 3+% increase in brand Rx. Created training.

New York, New York, Us

New York, Ny, Us

Led 15-member team responsible for developing strategic marketing campaigns that grow College Board programs and achieve revenue targets. Managed $4.5 million marketing budget in support of goals. Promoted twice in three years.• Brand Positioning: Led efforts to identify positioning, messaging and visual design strategies for the Advanced Placement (AP) and SAT brands. Activated approaches. • Multi- Channel Marketing: Set strategy and implemented integrated marketing campaigns to increase awareness of and engagement with the College Board programs, including AP, SAT and PSAT/NMSQT. Leveraged email, web, paid and natural search, banners, social media, direct mail, and other channels to achieve goals across multiple B2C and B2B audience segments. Managed agency relationships. All revenue targets met or exceeded in FY2015.• Social Media Marketing: Formulated AP’s social media strategy. Launched @APforStudents and a YouTube channel. Directed content strategies and reached approximately 8K twitter followers in the first year of launch.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Led global, multi-disciplinary team in the launch of subscription-based web and mobile sites pmc.platts.com and m.pmc.platts.com. • Web and Mobile Site Development: Hired to lead team in site launch after initiative had stalled for two years. Launched successfully in one year. Identified strategy. Directed development of visual design, information architecture and usability testing. Oversaw build, QA and launch while converting to agile approach. Created long-term product road map. • Change Management: Insured successful company integration through implementation of process and training initiatives with sales, marketing, product, customer service and finance personnel.

Us

Part of team responsible for positioning mckinseyquarterly.com as a key brand-building device for the firm. Sourced state of the art digital capabilities oversaw key marketing programs and led significant digital product development implementations.Marketing• Audience Engagement: Led team developing a user engagement strategy. Leveraged site and social media touchpoints and loyalty messaging to improve retention.• Content Promotion: Developed and implemented campaigns promoting McKinsey Quarterly content and social media tools to build engagement. • Product Marketing: Responsible for Premium Membership program. Implemented user experience, site functionality, email campaign and e-commerce strategies to achieve revenue targets.• Vendor Relations: Conducted web analytic and email vendor reviews and contract negotiations. Led implementations (Cheetahmail, Epsilon Interactive, Omniture). Managed agency relationships.Digital Product Development • Internationalization: Led a cross-functional, cross-geography team of McKinsey employees and 3 vendors (LBi, Lionbridge, Akamai) in the successful launch of the Chinese version of mckinseyquarterly.com. Oversaw development of web site strategy, functional specifications (front end and CMS), translation process, reporting and new workflows during this 14-month project. • E-commerce: Directed the implementation of a premium member e-commerce capability including new web site and email functionality and supporting communications plans.Measuring impact: • Research: Conducted primary and secondary research to inform digital strategies. • Metrics: Leveraged Adobe Analytics, email and social media tools to identify performance insights and recommendations.

Us

Email marketing: Developed e-mail strategy focused on improving member experience, increasing acquisition and retention rates and growing revenue over time.

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Economics

Master’S Degree, Social Work