There's a Jewish saying that I like: What is truer than the truth? Answer: The storyIndeed, the story that we become the truths that we live by.My entrepreneurial journey began a decade ago by joining the mission of my mentor Dr.S.S.Sivakumar – to take clean water for all, who is also the first patent holder for Atmospheric Moisture Extraction technology, commercializing since 2004. I've been working in the Water-Energy nexus to find market based applications for the technologies to tap water from the atmosphere, as an alternative, sustainable and viable source for drinking water. We installed AMEs in various parts of the country-village in Tamilnadu to remote railway station in tribal Odisha. Through this journey I found my love for the challenge of developing markets that didn't exist before. It opens the door to enter different vertices of the sustainability nexus. These challenges represent significant opportunities for innovation, creativity and entrepreneurship.