Jen (Osborne) Pascarella Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana

Indianapolis, Indiana Area

Lead and manage the Marketing Department with two Graphic Designers and one Projects Analyst Budget ROI of 20+ local events and promotions annually with coordination of company CFOo Design promotions by collaborating with VP of Sales on case growth while maintaining marginManage annual Marketing Budget to lower costs incrementally each year while increasing profitability Create Brand Imaging and Strategic Marketing Plans for customers and assist in their implementationCollaborate and present with the Business Development Team to gain new partnerships with prospect accountsManage, direct and organize the flow of 1000+ Customer Marketing Projects annuallyDesign company collateral, point of sale tools, incentive promotion packets, event pieces for print and digitalo Self taught graphic software to maintain the workload of projects to aid in visualization of MarketingCreate and manage email campaigns for events and promotionsOnce promoted to Manager of Department, reorganized the annual Marketing Plan to create a 28% increase in funding to balance budgetingNegotiate extensively with suppliers on their annual Marketing MixRegularly train the sales force on techniques and trends for the food service industry

Indianapolis, Indiana Area

Planned and implemented 40+ company events annually, budget of $1.2 MillionTrade Show Management and coordination of 300+ suppliersUpdated and maintained the interior decorating and promotional changes of the office buildingCreated all promotional pieces for EventsImplemented the Midwest Sysco wearable program website for all employees

Coordinate with a diverse selection of industries to create their trade shows, corporate events, business promotions and weddings. Managed and supervised site crews from 5-45 workers. Wrote proposals and designed renderings with floor plans for all events.

Bachelor Of Arts, Liberal Arts, Concentration In Advertising, Art & Design Minor

Activities and Societies: Kappa Alpha Theta Sorority, Women in CommunicationsWas Communications Manager for Women in Communication.

Master Of Business Administration (M.B.A.), Concentration In Marketing