Leader of the growth team owning experimentation, landing page strategy, onboarding & pricing + payments, growing up-funnel conversion and leading indicators of sales engagement

Managed a PM team focused on driving acquisition, activation & growing conversion from paid marketing & listings channels partnered with quantitative marketing in the retail and trade-in business lines

Consultative mentor with Pathrise helping to candidates break into product, strategy & design careers providing coaching for job-search & career planning strategy, encouraging candidates to build goal-oriented plans and take a holistic look at long-term success

Acquired by Hyperice Leader of ecommerce strategy & growth for d2c wellness startup, built supporting products & workflows (leveraging partner APIs Shopify, Stripe, etc), optimized site performance & increased onsite conversion by over 2x by month 2

Lead & built PLG strategies for this B2B. Grew top of funnel sales pipeline and self-service lead conversions as PM for Growth Platform, designed & launched new UX for customers & front-line employee interactions

OutFox is bringing women career confidence. We are a network of female professionals offering peer-to-peer career mentoring for women. We cultivate meaningful relationships and accelerate careers for young professionals.- 2017-2018 Sam Zell Fellowship cohort member (selected from 100's of applicants)- Winner of 2018 Johnson Women in Tech Conference Pitch Competition- Winner NU Garage Pitch Competition- Selected Member of Northwestern Garage Incubator- Built a network of 100's of women with +70% retention rate

Helped students incubate, launch & test new business concepts as Teacher's Assistant to Professor Stephanie Farsht's New Venture Discovery class for Kellogg School of Management

Increased incremental revenue for Elastic SIP Trunking product with launch of CNAM Caller Lookup by writing product requirement documentation, designing console interface and workflow, and managing development, deployment and roll-out

Teacher's Assistant and Design Coach acting as a mentor and leading office hours for Professor Dan Brown's Differentiation by Design class for the Engineering Design Innovation (EDI) Masters students in the Segal institute of Design at McCormick School of Engineering.

Our mobile platform and SDKs help with companies’ most important KPIs – how to grow, connect and engage their users. • Led cross-functional, global team for product, design development, weekly sprint management and QA of ROKO Mobi flagship platform, a web-based mobile back-end platform for mobile apps to help grow, connect and engage their users• Built sales traction through several product launches where I designed user experience, workflows and interface of web platform & oversaw development of a suite of mobile tools (5+ SDKs) and several native iOS and Android demo applications • Sold services and on-boarded Beta clients; iterated on feedback & data analysis leading to increased customer retention• Created ROKO analytics collection framework and designed comprehensive data dashboards that visualize key data points helping customers to significantly increase their mobile user adoption and engagement

• Defined scope, created technical requirements documentation, designed wireframes and high fidelity user interfaces, and developed roll-out plan for minimum viable product of ROKO Mobi SDKs and web interface • Increased user conversion & retention by leading competitive assessment, discovery and usability research with target users • Served as lead engagement manager for clients developing and launching B2C & B2B mobile apps, increased incremental revenue by executing user research and persona workshops (key clients: KnowMe now 'Apple Clips', LinkedIn, NYSE/Corpedia)

• Brand strategy, growth strategy, innovation and marketing consulting for various clients across industries including CPG, B2B, financial services & hospitality• Led client engagements in executing ethnographic customer research to provide strategic growth recommendations, launch roadmaps, & to design product innovation roll-outs (key clients: Coca-Cola, Ruth’s Chris, American Express) • Grew client market share in existing and new categories by created execution plan for new products, pipeline planning and revised brand architecture • Increased client footprint as founding member of VPG Global Trends and Foresight team, researched and presented on consumer trends to help companies earn enduring loyalty among their customers• Draft sample screening criteria & discussion guidelines, moderate ethnographic interviews to uncover & evaluate consumer insights• Assess consumer demand & competitive supply metrics to uncover strategic white space areas • Analyze insights and existing brand equity to create product innovation concepts, brand growth & positioning strategies, & redesigned brand architecture• Plan & facilitate ideation workshops for innovation development

• Design and compile market research (draft, script, and parse online and phone survey questionnaires) including claims tests, BSR analysis, and flash polls for various Fortune 500 companies and political clients.• Monitor data during fieldwork collection and implemented sample quotas, ensuring integrity of sample and accuracy of final data.• Analyze final data, including statistical, quantitative and qualitative analysis; present results internally and to clients (populate powerpoint presentations, charts and graphs; executive summaries; case studies). • Prepare client briefs, draft project proposals, pitch business successfully to prospective clients and provide on-going client interface (via email, conference calls, and meetings).• Experience working on a global brand tracker project; conceptual understanding of primary quantitative research and analytic methods including segmentation, conjoint, and MaxDiff analysis.

• Researched hedge funds creating a database of over 300 firms (and organized their SEC 13-F filings using Excel).• Compiled secondary research on hedge funds and alternative asset markets for website articles. • Engaged professionals at universities and professional organizations, actively marketing the website and expanding membership• Created and implemented a social media strategy recruiting new users for this start-up.

• Researched and contacted PACs, unions, nonprofits, and other special interest groups in order to secure political donations for various NYC and Israeli political clients• Gathered secondary research on potential policies to strengthen campaign platforms of political clients• Assembled research and aided nonprofit clients in drafting grant proposals• Planned and hosted fund raising events for clients