Jennifer Davidson Email & Phone Number

Memphis, Tennessee, United States

United States

Greater Memphis Area

National Account Manager, Kraft Food Ingredients

Greater Memphis Area

• Focused on driving revenue via demand generation efforts, effective management of lead qualification process by leveraging CRM system as a sales and marketing tool.• Generated new leads through execution of multi-channel marketing campaigns and strategic marketing events. • Partnered with business development team to ensure ongoing integrity of CRM data for marketing and other purposes as well as provided continued internal education on the lead management process.• Product Manager for the Honoring Differences® Diversity Calendar, which included monitoring design and production teams, selection and guidance of vendors to ensure quality, the design and implementation of promotional go-to-market strategy and internal MarCom , product pricing strategy, and ROI measurement. In addition, provided sales organization with sales tools, product education, and served as client-facing SME in development of new business.• Responsible for the design and on-time/on-budget execution of strategic marketing events.

• Generated revenue through the sale of blended solutions, exclusively to organizations within an assigned territory, targeted industry segment, or assigned group/organization.• Uncovered new and reoccurring business opportunities within existing client relationship.• Consulted with client leaders to identify the right solution to drive strategies for attracting, developing, and retaining diverse talent.• Oversaw the management of client implementations.• Attended tradeshows to identify new opportunities and trends in the industry.• Provided support and customer service for client implementations • Managed existing client relationships in order to expand business

• Identified and cultivated prospective business. • Generated new and reoccurring business opportunities within existing client relationships.• Partnered with clients to implement training programs to drive strategies for attracting, developing, and retaining diverse talent.• Created and executed strategic account plans.

• Partnered with senior sales consultants to manage and maintain existing strategic client accounts. • Participated in strategic account business planning.• Organized and managed public training program events and speaking engagements for senior sales consultant throughout the U.S. • Provided customer service and project support for large client implementations. • Coached and developed a team of account managers.• Recruited, hired, and trained new team members on overall company strategy and specific job responsibilities.