Jennifer Pelino Email and Phone Number
Commercial executive at the forefront of advising the world’s top brands, retailers, media agencies and platforms on how integrated technology, analytics and data can significantly improve marketing effectiveness and efficiencies to drive marketing campaign performance and achieve measurable sales lift. She helps brands strategically plan, target, measure and optimize their media plans and campaigns across channels, creating and saving them hundreds of millions of dollars in the paid, owned and earned media space. Global expertise crosses several critical business functions, including marketing, go to market strategy, business transformation, innovation, partnerships & integration, analytics, and operations, offers a unique integrated perspective to improving business results. Recognized as an industry thought leader and is a frequent contributor to top advertising publications and a sought-after speaker for key industry organizations, including ANA, ARF and WARC. Champion for diversity, inclusion and equity. Conducts research to help accelerate the achievement of gender equality promoting the economic benefits of a diverse ecosystem. Data and Technology / Analytics / Media Measurement / Retail Media / Consumer and Shopper Insights / Global Business Development / Financial & P&L Management / Acquisitions and Licensing / Team Leadership, Development & Mentoring
Sports Innovation Lab
View- Website:
- sportsilab.com
- Employees:
- 23
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Chief Commercial Officer & President, Data CloudSports Innovation Lab Dec 2023 - PresentChicago, Illinois, United StatesSports Innovation Lab enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. The Sports Data Cloud is evolving how organizations use data to understand their consumers and acquire more of them.
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Executive In ResidenceProgress Partners Sep 2023 - PresentChicago, Illinois, United States -
Founder / Managing PartnerAvec Affiliates Sep 2023 - PresentChicago, Illinois, United StatesConsulting on Retail Media, Commerce Marketing, Data Strategy and Monetization, Media Analytics & Measurement and Consumer First Personalization.Fractional CEO to Motivo. Motivo is transforming the assisted mobility space with products that are designed to provide pride and dignity through independence.
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Chief Strategy OfficerKargo Jan 2023 - Jul 2023United StatesResponsible for the development and implementation of Kargo's go-to-market strategy, brand and product marketing, enablement and integration.• In 66 days, launched CTV product innovation from new technology acquisition.• Furthered Commerce partnerships with Albertson’s, Meta, Ollie’s, Snap, and TikTok. • Saved 35% in data costs through development & implantation of new 3rd party data strategy.
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Evp Global Media SolutionsIri Mar 2017 - Jan 2023Chicago, Illinois, United StatesMarketing and brand strategist in the paid, owned and earned media space leading percision target audience planning, activation and granular measurement to help brands in the consumer packaged goods industry better optimize their media spend.• Created Global Media Business that was the centerpiece of two company exits at 3.0X+multiples.• Lead a team of +70 focusing on sales, product, data science, commercial and delivery employees, focused on providing data-based solutions to media clients.• Built Retail Media Network (RMN) targeting, optimization and measurement platform for 7 retailer programs, maximizing retailer monetization efforts for brands. • Successfully contracted with all Top US FMCG advertisers, all major media technology platforms and all agency holding companies. -
Vp - Brand, Omni Channel Media84.51˚ Apr 2015 - Feb 2017Greater Chicago AreaThe largest single source of CPG purchase data, 84.51° Brand Media helps reduce the degrees of separation between your consumer and your media. We ensure that you are reaching your actual target market and understand the ROI on your media campaigns. Our trusted, transparent, longitudinal approach within the Omni-channel media space injects precise reach and measurement into the entire media process. -
Vp Brand ConsultingDunnhumby Aug 2014 - Apr 2015Chicago, Il -
Director Client LeadershipDunnhumby Jan 2012 - Jul 2014Chicago, Ildunnhumby is the leader at helping retailers and brands put their customers at the center of every decision. We use a combination of proprietary data, analytical approaches and industry expertise to reveal a deeper understanding of customers at the individual level. Our customer insight improves decisions relating to segmentation, targeted marketing, new product development, merchandising, media and marketing measurement, brand health improvement, and trend assessment.
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Country Manager (General Manager), New ZealandSc Johnson 2010 - 2011Auckland, New ZealandResponsible for revitalizing under-performing subsidiary with stagnate sales, declining profits, and softening shares. Directed all business functions within $55 million business, P&L, strategy and market development and $17 million budget, 8 direct reports and 2 third party companies with accountability for 35 employees. Member of the Regional Management Committee. Developed strategies to turnaround stagnant sales performance. Drove focus on portfolio management, customer business planning, and new account development. Result: Restored growth and exceeded estimated sales by 2% in a declining market. -
Marketing Director, Australia And New ZealandSc Johnson 2007 - 2010Sydney, AustraliaResponsible for the turnaround of sales, share, and profit of $170 million business. Led acquisition integration, product development and commercialization, pricing, portfolio and media buying and management, sales and operating forecasting, and strategic planning. Managed $21 million marketing budget and team of 9 with 4 direct reports. Member of the Regional Management Committee.Reversed 4 year of decline in volume, market share and profit, and sustained continued growth for 3 years.
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Category Manager (Marketing Director) - Furniture, Floor (Pledge) & Quick CleanSc Johnson 2006 - 2007Racine, WisconsinResponsible for P&L management, strategic and marketing activities on the $200 million furniture, floor, and quick clean business featuring Pledge brand. Managed $25 million new business initiatives, $50 million advertising/promotional budget, and a Marketing team of 7 with 4 direct reports.Increased Pledge profit by 10% and share by 4.3 points in one year.
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Senior Brand Manager - Pledge, Windex & DranoSc Johnson 2002 - 2006Racine, WisconsinResponsible for sales and share growth on Pledge ($200 million), Windex ($250 million), and Drano ($75 million) brands including $97 million budget, 5 direct reports, and a team of 30. • Increased Pledge brand sales by 12%, profit by 6%, and saved $1.2 million in inventory cost.• Saved $800 million through Windex supplier changes, product labeling and portfolio management.• Reversed 31% sales decline on Drano brand to 4% sales growth in 12 months.
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Customer Marketing ManagerSc Johnson 2000 - 2002Racine, WisconsinResponsible for business management and sales of over $900 million for 11 brands (including 2 acquisitions) and 4 direct reports.
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Category Sales ManagerSc Johnson 1999 - 2000Racine, Wisconsin$550MM total sales volume for top 20 customers. Developed key initiatives and sales distribution goals as well as new item introduction sales materials.
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National Account Manager - Drug DivisionSc Johnson 1997 - 1999Tampa, FloridaResponsible for analysis and business planning against 4 business units for $30 million total sales and 2 direct reports.
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Key Account Manager - Food DivisionSc Johnson 1996 - 1997Syracuse, New York
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Division Project Coordinator - Mass & Food DivisionSc Johnson 1995 - 1996Racine, Wisconsin
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Area ManagerSc Johnson 1992 - 1995State College, Pennsylvania
Jennifer Pelino Education Details
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Economics And Business
Frequently Asked Questions about Jennifer Pelino
What company does Jennifer Pelino work for?
Jennifer Pelino works for Sports Innovation Lab
What is Jennifer Pelino's role at the current company?
Jennifer Pelino's current role is C-Level Executive Commercial Leader.
What schools did Jennifer Pelino attend?
Jennifer Pelino attended Northwestern University - Kellogg School Of Management, University Of Pittsburgh.
Who are Jennifer Pelino's colleagues?
Jennifer Pelino's colleagues are Amelia Barton, Morgan Stearns, Sarah Capute, Eliza Van Voorhis, Emily Robison, Namit Gupta, Peyton King.
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