Jennifer Permantier Email & Phone Number

Long Beach, California, United States

Long Beach, California, United States

Data ManagementCollaborated with other firm departments to lead the execution of merging of two databses. This process included data cleanup as well as process improvements as the company transitioned to a single database of information which could be used firmwide. Manage the effectiveness of marketing initiatives as they align with the companies goals. Responsible for overseeing the relationship between Marketing and Sales to ensure peak optimization. Manage the technical aspects of key marketing systems, including firm’s CRM platform, Deltek VisionGenerate, distribute, and report on leadsEstablish and maintain scalable processes that ensure best practices in campaign and lead management.Create and maintain metrics reports on key performance indicators (KPI) including marketing and sales activities, effectiveness, and business impact.Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.Monitor and maintain data quality within the marketing database.Evaluate new technologies and add-on applications to improve and optimize marketing team performance.CommunicationsNew WebsiteAnniversary campaign executionDigital marketing strategy developmentLead company sponsored event managementResume process improvementTeam ManagementLead team, hold regular meetings, provide mentorship and training

Greater Los Angeles Area

Moffatt & Nichol provided me with an opportunity to return to the AEC industry. As a member of the communications team, I developed materials and interact with internal and external clients to deliver an organization’s messages to the public and the media. My primary responsibility was maintaining the companies data to provide accurate reporting and ensure compliance with our federal contracts.Additionally, I contributed to the development of publications and websites, facilitate marketing campaigns, schedule meetings, create time lines, and event coordination. Data ManagementWorked through an extensive backlog of proposals to develop an accurate company hit rate for the past 5 yearsContinued to maintain pursuits and track results using Deltek VisionUpon the companies decision to migrate over to BST, collaborated with team to prepare data and ensure successful migration to new platformContinued this data cleanup and maintenance as the company launched the use of a new CRM tool, Deltek VantagePointMaintains sensitive data involving clients, contacts, and employees to ensure federal compliance.Task force Management - Oversee processes for the creation of new project write-ups and resumesDigital Asset ManagementTracked impact of Covid-19 pandemic on company pursuitsCommunicationsDevelop and execute digital campaigns including email campaigns and event landing pagesDigital MediaDeveloped the initial plan for the company websiteSourced vendors, conducted interviews and eventually on-boarded the web development teamManages company digital library to ensure legal compliance with asset usage rights.Sourced and successfully migrated company digital library to a new cloud based platform that provides more streamlined searching and accessibilityProvided department training on digital library usage

Long Beach, Ca

Strengthening my B2C marketing knowledge while gaining digital marketing and management experience were core career goals for myself that led me to Westland. In my role here I have directly contributed positive growth of the company’s digital presence by more than 50% over a six month period. Additionally, the team I’ve led has significantly increased Westland’s marketing operations by quadrupling our print marketing production capabilities from servicing a single division to all 4 divisions of the company.Monitor digital advertising trends and budgetsGrew company’s digital portfolio (websites, Facebook, Google+ pages, by 50% over a six month period. Create and execute digital campaignsDeveloped social media strategies and set goals to promote content and increase engagementPrepared and managed the execution of conversion-driven paid media campaigns on Facebook, Google adWords, and LinkedIn using audience targeting and personalizationDeveloped digital marketing analytics to track, analyze, and report on digital strategyManage more than 50 websites to ensure content and functionality are effectiveGrew lead generation by improving customer experience on all pages through innovating and executing new website features for users Experienced in RentCafe, Voyager, and Yardi CRM productsManager of Print Marketing teamSubject matter expert of the Adobe Creative Suite, provided training on Adobe productsPrepared and executed Marketing promotional plans for both B2B and B2C consumer basesCreator of print collateral Brought new vendors in that saved the company more than $10,000 quarterlyStreamlined efficiency of marketing materials productionManage marketing communication initiatives both internally and external communicationsWrite and oversee writing of press releases. Managed execution and release of PR plansUpdated Company’s Corporate Branding GuidelinesWrote and presented new Corporate Mission Statement and Core Values

Long Beach, Ca

Twining provided me with an opportunity to gain Marketing experience. I grew from my initial role as an assistant to managing all digital content (website and social media pages) and managing proposals for the CEO and Vice President. My responsibilities included on-boarding new team members as well as the creation and management of detailed proposals for projects like Los Angeles Stadium at Hollywood Park, LAFC Stadium, and Project Metropolis. Prepare original marketing content for website, emails, and social media pagesDesign marketing collateralCreate logos for company subdivisionsDesign print and online adsManage website, social media, and client email listsBuilt out and launched communications plan for rebrand of companiesImproved email hit rate by 20%Improved website traffic with creation and management of Blog and interactive expert page.Track analytics for Social Media and websiteManaged applications used for implementation of email and social media campaigns (Hootsuite, Constant Contact)Managed preparation of proposals for fortune 500 companies that include Westfield, Disney, NBC Universal, and more Provide on-boarding for new hiresCompany representative at industry events and client interviewsManage educational seminars and facility toursWrite compelling and compliant qualifications proposals in support of a statewide sales teamPrepare original marketing content for proposalsCreate original layout designs that are in-line with the company’s branding guidelinesWorking with engineering experts, prepare and edit technical contentCreated new proposal standard for company wide useGrew school district market for company Market research including sales leads, bond research, competitor fee information, monitoring trends in both the public and private sectorsPull and track sales pursuits using Customer Relationship Management (CRM) Software (Deltek Vision)Streamlined process for market research

Responsible for the distribution, saving, and filing of all project-related testing and inspection documentsMaintain project files and filing areaProvide large scale reproduction support and the primary “go-to” team member for corporate clerical supportResponsible for the upkeep, stocking, and maintenance of the mail room including technician scheduling and trouble-shooting problems and processing all outgoing mail

Los Alamitos, Ca

Performed admitting duties, including explaining various forms such as patient rights, medicalreleases and insuranceRegistered patients in English and SpanishAssess method of payment for services, and initiate processingVerify insurance for all patientsManaged department collections and team efficiency

Anaheim, Ca

Administrator for International Summer Camp for students from Korea, Taiwan, Japan, and ChinaManaged intake and outtake for studentsSupervisor of all off-site activitiesFacilitated the start up of new pre-school, prekindergarten, and kindergarten program on anexisting campusManaged and executed fund raising eventsCoordinated field trips for all levelsManaged registration and tuition for all studentsAfternoon program managerSupervised after school care for upperclassmen

Worked in all aspects of the retail environment to make sure the store met goals and ran efficientlyTrained new associates in all of the standards held by Mervyn’s in the various areas of the retail environment, such as signing, freight, recovery, and fitting room.Completed and performed all duties and responsibilities accordingly; including providing outstanding customer service, meeting sales goals, being flexible to learn other department’s tasks and work in different areas of the store.