Jennifer P. Email & Phone Number

United States

Detroit, Michigan, Us

Birmingham, Alabama, Us

• Leader in recruitment marketing and employment branding for inpatient rehabilitation hospitals and home office areas of of the company, with a strong focus on attracting clinical staff (nursing, therapy)• Strategist supporting nationwide hospitals and recruitment team members on local recruitment marketing tactics to drive engagement in community hospitals• Responsible for vendor management of talent attraction• Collaborates with corporate communications and marketing services team to enhance branding consistency across multiple marketing channels• Leads employer referral program for 33,000 employees across inpatient rehabilitation • Analyzes data trends to provide leadership with application interest and candidate attraction, nationally and locally• Responsible for digital and content marketing efforts, including social media and blogging strategies in talent attraction• Identified leader of international clinical recruitment program• Oversees brand's career site and talent community initiatives and results• Active leadership team member in talent acquisition technologies, including, career site, employee referral, CRM and ATS platforms • Collaborates on social media strategy and execution with home health and hospice segment of company for recruitment engagement and interest• Responsible for the process improvements and execution of recruitment marketing efforts to incorporate omni-channel solutions to drive application conversion• Supervises team of talent acquisition professionals including recruitment marketing and employment branding activities, sourcing and international recruitment

Knoxville, Tn, Us

• Leads company’s recruitment marketing efforts to improve top-of-funnel activity to generate interest, and improve candidate experience among nation’s top clinical talents• Company's marketing leader who works with talent acquisition leadership to identify key strategies, report analytics and trends specific to recruitment marketing and communicates with key executive leaders• Drove company's initiatives and strategies to increase unique leads and applications by 43% year-over-year (2017 to 2018)• Analyzes recruitment marketing data trends to provide executive leadership with clinical lead generation results from executed marketing strategies • Responsible for the recruitment marketing communication strategy, which includes implementing a marketing automation solution to enhance the candidate experience and grow brand affinity to drive conversion• Manages digital and content marketing efforts, including social media and blogging strategies• Identified leader to work with IT leadership to develop initiatives, report trends specific to digital strategies and communicate with key executive leaders • Leads company’s digital marketing efforts to enhance brand awareness, lead generation and align digital strategies to company’s strategic priorities and goals• Responsible for company’s digital strategies, including main property of www.teamhealth.com, plus other digital entities and subsidiary companies• Oversees social media strategy and execution for recruitment and organization to drive engagement and interest in company• Responsible for the process improvements and execution of recruitment marketing efforts to incorporate Omni channel solutions to drive increases in application conversion• Supervises team of recruitment and digital marketing professionals, including trade show and event marketing, social media, content marketing, analytics, digital marketing, brand employment, candidate experience, marketing automation and recruitment marketing branding

Knoxville, Tn, Us

• Oversees social media initiatives and programs specific to TeamHealth, which has produced a vast increase in followers, leads and conversions for recruitment and sales• Central point in improving lead generation and data collection for talent acquisition team• Maintains relationships with vendors, including third-party job websites, technology companies and digital marketing partners• Oversees annual marketing budget and business plans for TeamHealth and subsidiary brands • Improved experience of trade show lead generation and communication• Oversees execution and strategy of digital properties updates using various CMS platforms (Sitecore, WordPress, etc.), and leading transition of all affiliated digital assets to consistent CMS platforms• Introduced content marketing strategy for overall brand of TeamHealth to include implementation of a digital content calendar and content marketing strategy, including a blog• Improved experience of creation of dynamic marketing pieces• Lead team and organization in brand development and implementation of brand purpose across multiple channels• Introduced analytic program to measure results from paid and organic digital advertising efforts across TeamHealth• Analyzes data specific to internal marketing trends, website and app results and external industry trends• Manages digital and content marketing efforts for branding and lead generation purposes for TeamHealth.com and DYStaffing.com• Implemented social media strategy and execution for organization that has shown an increase in followers and engagement across social media channels to increase leads and brand awareness• Responsible for the improvements of TeamHealth's digital experience, including the launch of TeamHealth's and D&Y's websites• Supervises team and strategy of copywriting, project management, content marketing, trade show coordination and traditional marketing for recruitment and overall brand initiatives

Knoxville, Tn, Us

• Oversees traditional media advertising production for provider recruitment marketing• Cultivates relationships with vendors to increase physician and provider leads • Assists in execution and maintenance of websites updates using CMS platform, Sitecore, and has implemented multiple transitions from previous website platforms to Sitecore • Involved in strategy, creative and execution of ongoing physician residency marketing campaign to include traditional, digital and content marketing to increase lead to hire conversion amongst physician residents• Lead team and organization in brand development and implementation of provider recruitment marketing campaign across multiple service lines, which has shown a proven increase in lead generation amongst traditional and digital channels• Analyzes data specific to internal marketing trends, website and app results and external industry trends• Responsible for the email and direct mail strategy and marketing for provider recruitment• Manages digital and content marketing efforts for branding and lead generation purposes• Project manager for the TeamHealth Careers iPad app, targeted towards clinicians looking for jobs• Collaborates with leaders of provider recruitment for Emergency Medicine, Hospital Medicine, Anesthesia and Specialty Hospitalist for marketing solutions• Implemented social media strategy and execution for recruitment and organization that has shown an increase in followers and engagement across social media channels to increase leads and brand awareness• Responsible for the process improvements and execution of provider recruitment marketing efforts • Supervises team which are responsible for copywriting, editing, tradeshow coordination and graphic design for provider recruitment initiatives

Knoxville, Tn, Us

• Responsible for design, analysis and communication of provider recruitment metrics, reports and data for all specialties• Oversee provider recruitment training for new and existing recruitment team members to include system, information and soft skills training for all specialties• Manages recruitment module of proprietary database to include maintenance and upgrades of system• Liaison for provider recruitment and marketing to improve candidate marketing for all specialties• Oversee team of "telerecruiters", who source candidates for Emergency Medicine, Hospital Medicine and Anesthesia through cold calling and e-mailing techniques• Designs new technologies and tools to utilize for recruiting purposes and to integrate to proprietary database• Manages team of Research Analysts who collect, store and share information and data specific to industry trends and provider compensation amongst all specialties• Implements processes, policies and system with merger and acquisition for provider recruitment teams

Knoxville, Tn, Us

Atlanta, Georgia, Us