Jennifer Pippin Email & Phone Number

Remote

Translating annual sales goals into strategic and creative promotions for the brand and 8,300 global franchisees.Strategy and Thought Leadership: - Continually assess the customer journey, seeking opportunities to improve lead generation, nurture the relationship, drive conversion of membership sales, encourage referrals, and increase customer retention - Develop and refine sales and marketing campaigns that attract new customers, re-engage former customers and onboard new customers - Elevated analysis of internal sales data to identify trends that inform annual promotional offers and upsells - Led Marketing team on an in-depth Ideal customer exercise to understand characteristics of the potential customer that will love the brand, get the best results and become a raving fan. Team quoted as saying this was the most impactful exercise they’ve done in their career. - Consult on On Demand launch projects, providing recommendations for pricing, promotional offers, customer journey, and communication - Work with Marketing team to implement communication strategies that supports sales during non-promotional periodsPromotions Campaign Execution: - Created a seamless process between Sales and Marketing to take strategy and turn it into execution of annual promotions plan - Manage sales, retention and referral promotions from start to finish, working cross-functionally on franchisee and brand assets including digital advertising, social media, email marketing, print materials and website assets - Lead ongoing creative brainstorms to build trust within the team and ideate fresh marketing ideas - Manage creative team on concepting messaging, and look and feel for each promotion - Work with international sales team on marketing asset translations for their markets - Campaign optimization, monitoring and reporting on key data

Greater Chicago Area

Helping those who enjoy being active move, feel and perform at their highest level through simple and effective online strength and mobility coaching programs. Highlights include:Marketing: • Lead strategy and execution on product launch initiatives, promotional campaigns and overall brand direction• Plan, develop and execute annual marketing and promotions plan• Design and implement cohesive content creation plans for all digital platforms (YouTube, Pinterest, Instagram Facebook, email, and blog)• Copywriting for social media, blogs, video scripts, sales pages, and email• Responsible for all video production of products and marketing materials (filming and editing)• Track and analyze data from each campaign (both promotional and brand campaigns)Sales• Define product portfolio and pricing strategy• Design marketing funnels to increase sales and lead generation through digital channels like social media, email, YouTube and Pinterest• Create retention and referral programs for current customers• Conduct market research to identify new opportunities• Build and nurture relationships with industry partners and affiliates, while collaborating on joint promotions to increase engagement and drive sales

Carlsbad, Ca

Led Marketing Department efforts for a $100M a year brand, as well as providing support to over 8,300 franchisees worldwide. Highlights include:Branding: Leading the rollout of 2015 rebranding campaign with additional supporting campaigns taking place in 2016 and 2017Strategy: Analyzed industry trends, market insights and sales reports to drive the direction for a 50 year old brand so it could evolve and continue to thrive in an ever-changing industryPromotions: Developed and executed annual promotional plans in order to drive membership sales and retention of existing customers including offer, timing, pricing, marketing tactics, and merchandise upsellsProject Management: Planned and managed department resources for on-time execution of monthly promotions, branding campaigns, events with 2,000+ attendees, apparel launches, and special projects

Carlsbad, Ca

Chicago, Il

Developed internal process and strategy for brand's US launch in 2011 with annual updates reflecting Eleiko’s position in the marketplace. Annual sales of $2.7 million in 2013 with a two person team. Managed the company webshop which saw sales of $225,000 in 2013.At Eleiko, I had the unique opportunity to be in on the ground floor as the company opened up North American operations and played a key role in its growth. Because we were a small company at the time, my responsibilities varied between marketing, sales, operations, and dealer relations.

Chicago, Il

Client list includes: Cardinal Fitness, Charter Fitness, Professional Fitness Concepts, Extendicare, and National HealthcareResponsible for the day-to-day activities of multiple clients, including: media planning/buying, media/vendor liason, sponsorship management and negotiation, event coordination, public relations outreach, strategic planning and recommendations, budget management, and campaign reporting and analysis. I also work the graphic design team to manage the creation of client collateral including direct mail, print advertising, tradeshow displays, brochures, posters, and corporate identity pieces.

Chicago, Il

During my employment at the Shedd Aquarium, I was responsible for planning and executing all aspects of on and off-site events, including: working with internal departments to coordinate logistics for the event, managing staff and volunteers, set-up and teardown of events, and serving as an on-site manager and point of contact at all events. I also was responsible for communicating with promotional partners to ensure that sponsorship needs were met and negotiated sponsorship contracts with various promotional partners. In addition, I worked with internal production and design teams to proof and manage graphic design projects.

Nashville, Tn

As a Consumer Marketing Intern at Country Music Television I was able to observe and assist in the creation of ticket promotions for the public, event planning of various CMT promotional events and concerts, the fulfillment of sweepstakes obligations to winners of different contests, and the scheduling and management of CMT's Cross Country Mobile Tour.