Driving strategy and enabling commercial performance for Hilton’s portfolio in the Americas, with a specialized focus on All-Inclusive resorts, luxury properties and the CALA region. Developed and implemented multi-year roadmap for Destination Weddings. Led integration of commercial capabilities to support All-Inclusive.

• Collaborate with Chief Commercial Officer and cross-functional, global senior leadership team to drive market-leading performance and capabilities through strategic analysis, program management, communications, training and change management across commercial functions• Lead Hilton’s Global Sales Evolution program focused on driving B2B sales strategy, redefining and optimizing Hilton’s operating model, maximizing performance of team members and driving highest value for customers and stakeholders• Design and launch global recognition program and quarterly employee engagement series and global recognition program across 4,000 cross-functional Team Members• Drive adoption of Salesforce technology across 500+ global salespeople, increasing engagement through robust change management and training programs• Facilitate cross-functional relationships and influence initiative direction across matrixed organization to achieve behavioral changes across global stakeholder groups• Develop internal and external-facing executive communications for Chief Commercial Officer • Manage and develop team of analysts focused on strategic and project management initiatives

• Lead day-to-day execution of prioritized strategic agenda for Hilton Worldwide's Commercial Services organization• Partner across the Global Brands & Commercial Services teams to conduct analyses, identify insights and opportunities, develop recommendations and mobilize resources for implementation

• Develop and maintain the reward strategy for Hilton Worldwide's guest loyalty program, in order to ensure competitive positioning and sustainable success for 50M+ members• Implement and refine reward products and promotions to achieve optimal member experience and engagement, while balancing HHonors' program costs• Conduct quantitative analyses and monitor competitor trends, in order to provide feedback on proposed reward products and promotions• Build and execute strategies to engage members throughout their life-cycle, with emphasis on recognition and retention of high value members• Enhance existing marketing strategy, defining and incorporating member segmentation to create a targeted and personalized approach to communicating with Hilton customers, in collaboration with HHonors Marketing, CRM and Analytics teams• Lead strategy and execution for Lifetime Diamond elite member program and 2015 / 2016 status match initiatives

• Promoted from Analyst to Senior Analyst, Marketing Analytics, in June 2013• Designed & executed test scenarios to optimize direct mail and email promotional strategies, in coordination with cross-functional teams• Improved marketing response rates and increased ROI by analyzing consumer behavior, monitoring segmentation performance, identifying trends and relevant marketable customers, and evaluating overall performance to make recommendations to senior executives• Developed forecast and financial models for price match guarantee program and loyalty customer reward program to improve incremental margin and long-term value to customers• Provide recommendations and generate executive-level presentations, by conducting complex analyses on results obtained using SQL, Oracle and Cognos• Received rotational experience in Merchandise Finance, evaluating sales and profitability impacts of strategic and margin-focused initiatives, managing department budgets, forecasts, and monthly financial reviews for several global products and departments

FMTS Operations, Chief Operating OfficeMember, Women's Initiative Network• Collaborate with senior strategists regarding recommendations for centralization of global business functions including human resources, relationship management, and technology• Identify cost reduction opportunities, using detailed process mapping, to reach goal of $230M by 2013, $120M of which were identified within first year• Analyze employee data and coordinate enterprise-wide structural review initiative, leading to an expected company savings of $40M by 2012 by centralizing shadow functions, flattening organizational layers, and reducing redundant functions• Generate financial models by gathering employee information from various departments, consolidating recommendations into executive-level presentations• Determine potential gaps in policies and procedures to improve organizational efficiency

• Presented revenue growth opportunities to executives and managed operations of a multi-million dollar retail establishment, with daily sales of ~$100K • Developed weekly and annual budgets and forecasts, receiving commendations for surpassing revenue goals by 30%, on average, for 4th Quarter 2009 and 1st Quarter 2010• Supervised cross-functional team of 70+ employees, with direct development and supervision responsibilities for 15• Coordinated with CEO and cross-functional leadership team to design and relaunch bar concept

• Established retail and wholesale café with emphasis on high-end, specialty desserts and annual revenue of $325K • Trained, developed, and directly managed~25 employees • Created business and marketing plans, meeting sales goals in first year• Secured +$400K in capital from individual investors and loans from Small Business Association