Jennifer Post-Whisted Email & Phone Number

Oley, Pa, Us

Words matter. They are more than a means of communication; they are the foundation of your brand’s identity. Whether you’re a small business looking to establish your voice, an author in need of polishing a manuscript, a nonprofit wishing to elevate your content strategy, or a college/university aiming to engage alumni, donors or prospective students, JP Communications delivers high-quality, engaging, error-free content. Our goal is to transform your ideas into compelling narratives that resonate with your audiences. Better content; smart business

Reading, Pa., Us

- Provided leadership and overall strategic direction for the college's communications and marketing efforts, overseeing the integration of messaging and creative assets for new institutional positioning strategy into collegewide marketing and communications initiatives. - Served as a member of the President's Cabinet management team and led a creative team in executing strategic, data-driven communications and marketing initiatives aimed at increasing the visibility and reputation of Albright College.- Served as chief communications officer providing leadership in times of crisis and emergencies.- Partnered with the president and senior leaders to define, advance, and measure communications objectives and strategies college wide.- Wrote messaging, announcements, scripts, remarks and talking points for and on the behalf of the president, board chair, trustees, and other senior leaders. - Co-staffed the Advancement and Communications Board Committee with the VP for Advancement.- Built best practices communications program, including the implementation of strategies to drive traffic to the Albright.edu website; increased web traffic by 79% in four years. - Revamped organic social media strategy resulting in year-over-year increases in audience growth rate and engagement.- Launched the college's first comprehensive digital marketing strategy.

Reading, Pa., Us

- Named acting vice president for communications, a new division reporting to the president, following a college wide restructure; permanently appointed upon successful completion of the development of a comprehensive communications plan, and administrative and financial restructuring of the division.

Reading, Pa., Us

- Selected to lead five-member team through migration and launch of a newly designed college website upon the departure of the assistant vice president due to ability to motivate team members and effectively manage large-scale projects. - Aligned the department with institutional strategies, made recommendations for new hires and the re-evaluation of key team members, assisted leadership with crisis communications and media relations, provided script writing and communication oversight as part of the Presidential Inauguration planning team, and reviewed budgetary items and budget planning for future strategies.

Reading, Pa., Us

- Oversaw all workflow associated with collateral for college marketing and communications, created and implemented an online publication request system resulting in more efficient workflow, ensured publication strategic goals were met and improved inter-departmental communications. - Managed a three-person design team, student interns and freelance writers, photographers and videographers, while ensuring the integrity of the college’s editorial standards and branding initiatives, including the development of key messaging for a new visual identity rolled out in 2016; worked with the design team to develop a new brand and visual identity based on market research and focus groups with college audiences (high school students to college alumni). - Wrote top-level messaging for key communications and served as editor in chief of Albright’s award-winning magazine, The Albright Reporter; oversaw the reconceptualization from an outdated model to a full-color presentation in line with institutional goals resulting in increased readership, improved information delivery, and cost savings of more than $12,000/year.- Helped leadership transition the production of all print and digital recruitment assets back in-house to improve efficiency, quality and delivery, and to ensure the integrity of the Albright College brand and the ability to deliver consistent messaging to prospective students and families.

Reading, Pa., Us

- Played a key role in department management and assisted associate vice president in the areas of media relations, publications, public relations, and photography. - Served as editor of quarterly alumni magazine, The Albright Reporter.- Led communication efforts for Albright College’s Sesquicentennial Celebration, a 15-month-long celebration of the college’s history and tradition; academic, cultural and religious heritage; and vision for the future. This work included serving as co-editor of Albright at 150: A History in Photographs.- Assisted the associate vice president in leading the college’s first Integrated Marketing Group to address Albright College’s brand and visual identity. A new logo, tagline and key messages were rolled out in 2004.

Wilmington 2000 was an economic development company aimed at revitalizing downtown Wilmington, Del. It was a partnership with the Mayor's Office, City Council, the downtown business improvement district and the city's arts organizations. After the year 2000 the name was changed to the Wilmington Renaissance Corporation. In 1996, Wilmington 2000 was instrumental in launching the Delaware College of Art and Design, a creative partnership between Pratt Institute and the Corcoran College of Art and Design. Wilmington 2000 also encouraged tremendous growth of business in the downtown area, and created Downtown Visions, a clean and safe management company for the Wilmington Downtown Business Improvement District. As communications manager, I was responsible for internal and external communications, media relations, photography, publications and special events.