Jennifer Adler-Potts Mcim

Jennifer Adler-Potts Mcim Email and Phone Number

Truly Integrated Marketing, Branding & Business Development for Construction, Real Estate and the Built Environment @ SevenPointTwo
Jennifer Adler-Potts Mcim's Location
London, England, United Kingdom, United Kingdom
Jennifer Adler-Potts Mcim's Contact Details

Jennifer Adler-Potts Mcim work email

Jennifer Adler-Potts Mcim personal email

n/a
About Jennifer Adler-Potts Mcim

Passionate about all things construction in the broadest sense. From legals and finance to design and viability, new build vs retrofit, sustainability and social value, it’s all interconnected and I want to hear from anyone who is equally passionate!I run my own marketing, branding and business development consultancy - giving clients a competitive advantage at an affordable price.I represent London’s hottest new construction refurbishment start-up - Bloom Construction - who are raising the project management and quality standards expected for projects valued at up to £10m.I’m director of the Westminster Business Council ESG Network bringing tier 1 players together with SMEs across London.I arrange events and membership for The London Society, City Architecture Forum and The Architecture Club.As a multi-award-winning professional with far too many years of commercial experience, I’ve worked in a wide range of sectors and covered the full spread of delivery models with hands-on skills and abilities. That’s why I’ve been called a marketing unicorn more than once, so I’m happy to give advice and a helping hand to any start-up, SME or established business looking to achieve amazing marketing results!#strategy #salessupport #tendering #marketing #operations #pitching #branding #communications #PR #copywriting #graphicdesign #webdevelopment #networking #contentmarketing #ideas #storytelling

Jennifer Adler-Potts Mcim's Current Company Details
SevenPointTwo

Sevenpointtwo

View
Truly Integrated Marketing, Branding & Business Development for Construction, Real Estate and the Built Environment
Jennifer Adler-Potts Mcim Work Experience Details
  • Sevenpointtwo
    Director
    Sevenpointtwo Oct 2024 - Present
    London
    Delivering a fresh approach to marketing, branding and business development in construction, real estate and the built environment.
    View
  • The London Society
    Programme Manager
    The London Society Oct 2024 - Present
    London Area, United Kingdom
    Working with the trustees to deliver an incredible programme of interesting and informative events to debate and explore the future evolution of London.
    View
  • Westminster Business Council
    Director, Esg In Property & Construction Network
    Westminster Business Council Oct 2024 - Present
    Westminster, London, England, United Kingdom
    View
  • Westminster Business Council
    Esg In Property & Construction Network Ambassador
    Westminster Business Council Oct 2023 - Oct 2024
    London Area, United Kingdom
    The Westminster Business Council ESG Network is a special interest networking group supporting the property and construction sector. It encourages companies to work together, share knowledge and tackle the challenges they face around Environmental, Social and Governance. In doing so, it helps those operating in our capital leave a positive legacy whilst growing their own businesses and the local economy.In my role as ambassador, I am part of a small committee that curates content and recruits industry leading speakers and sponsors for events as well as representing the Westminster Business Council ESG in Property & Construction Network across London.Join the conversation and find out about events: https://www.linkedin.com/groups/13025306
    View
  • Bloom Construction Group
    Head Of Marketing & Business Development
    Bloom Construction Group Apr 2024 - Present
    Greater London, England, United Kingdom
    Construction refurbishment experts delivering sustainable best in class timeline management, value and quality on challenging projects.
    View
  • Walsh - Structural, Civil & Geotechnical Engineers
    Marketing Manager
    Walsh - Structural, Civil & Geotechnical Engineers Oct 2022 - Apr 2024
    London, England, United Kingdom
    This was a broad B2B marketing role where I created a structured and effective marketing function for a long established company. Highlights & successes included: * Bringing the brand identity together with a new website, collateral and templates * Creating a new look magazine style internal newsletter * Being shortlisted for 5 awards (out of the 5 we entered) and going on to win 2 of these – Structural Awards & enei Diversity & Inclusion Silver Award * Delivering new client contact and winning significant new client contracts * Getting national and industry press coverage inc The Sunday Times, The Structural Engineer and Concrete Magazine * Delivering conference, exhibition and speaker placements including the Student Accommodation Conference, Footprint+ and UKREIIF.
    View
  • Glasshouse Girl
    Creative Upcycler
    Glasshouse Girl Jun 2018 - Oct 2023
    London, United Kingdom
    Whilst spending more time with my family, I created an upcycling brand - Glasshouse Girl. I source, build and renovate pieces part-time from a converted greenhouse at my home in North London with the brand creating the impression of a much larger business. My work has been sold to clients across the country direct from a self-built / managed e-commerce site and through channels such as Etsy and Vinterior.Key Achievements:* Consistent 5-Star Google Rating for my work and my customer service experience* ‘Hero’ piece featured in Vogue* Blog tutorial picked up by the Evening Standard* Social Media, SEO and B2C marketing deliver regular sales leads* Selected to be an expert consultant at Grand Designs Live.
  • Cascade Group
    Marketing Director
    Cascade Group Oct 2014 - Jun 2018
    London, United Kingdom
    My marketing role at Cascade Group (a London based print and design company focused on premium products and customer service) required the broadest range of B2B marketing skills. This included product development, brand management, promotional marketing and sales support as well as helping develop their strategy of setting up new offices and expanding their reach.Key Achievements:* Low cost marketing campaigns, activating multiple customer touch points to increase sales using email and leaflet marketing campaigns* Successful first page / first ranking listings on Google by focusing on a niche SEO strategy using longtail keywords* Development of a extranet system and iOS / Android app which linked offices / employees, provided a centralised knowledge base and HR management functions (winner of Gold Award for Business Operation in London Design Awards)* Successful launch of first new office and expansion into Westminster business district* Productisation of large format printing services which increased sales in this segment by over 50%.
  • Cascade Studio
    Head Of Creative
    Cascade Studio Oct 2014 - Jun 2018
    London, Sw1
    Alongside my marketing role at Cascade Group, I established a new specialist branding and web design business unit for the group - Cascade Studio.I worked with companies ranging from start-ups to global corporates across a wide range of B2C and B2B industries. Many clients had no internal marketing function / staff so taking a marketing led approach, we provided high end creative with no-nonsense practical results. This included brand creation, copywriting, brochures, product and promotional literature, email marketing, Wordpress websites, apps and interactive content.Key Achievements:* Building a profitable design and web development business unit from scratch* Being able to provide a team / service flexible (and creative) enough to work on launching a new fashion brand one minute to a global bank the next* Five award wins for our client work and winner of the Best Small Studio award in both 2016 and 2017at the London Design Awards.
  • Freelance
    Marketing, Design & Web Consultant
    Freelance Jun 2014 - Sep 2014
    London, United Kingdom
    Freelance commissions covering business consultancy, marketing, graphic and web design, copywriting and entrepreneurship.Projects included:* Market opportunity research report on LED Lighting for Precision* Development of an e-commerce website for Dinner Date Gifts* Identification of Go-To-Market strategies for Shimmerwalls* Brand licensing opportunity identification and approach for Audio Partnership PLC
  • Drake & Johnson
    Commercial Director (Interim)
    Drake & Johnson Nov 2013 - May 2014
    London
    Drake & Johnson is a medical device company that is in the final stages of developing a Hand Massage device which significantly relieves the pain and stiffness associated with ageing and arthritic hands. It is expected to be available on the market by the end of 2014.Key Achievements:* Preparation of full business and investment plan* Implementation of ISO13485 (Quality Management for Medical Devices) and ISO14971 (Risk Management for Medical Devices) Standards* Brand, marketing and web development* Implementation of accounting and bookkeeping management* Medical and clinical research commissioning to support product development* Navigation through EU and USA market approval processes for medical devices* Global Patent, Trademark and Design Registration submissions
  • Cascade Group
    Creative Director
    Cascade Group Nov 2011 - Dec 2013
    London, United Kingdom
    Cascade Group offers a complete range of print and design solutions to meet the needs of its exacting business clientele in central London. From the smallest printed label to the largest outdoor banner, from creating a logo to its utilisation across the full online and offline media spectrum.Key Achievements:* Development of Cascade Group brand and trademarking* Shortlisted for the Best B2B Brand Initiative Award 2013 by B2B Marketing Magazine for Cascade Group Brand launch* Web design and development of new Cascade Group site with over 300 pages of content* Marketing initiatives which were so well received that recipients often rang or emailed in thanking their account manager for something so thoughtful or creative* Direct mail response rates of up to 70%* Establishing Cascade Group | Studio – a specialist design and online services team. The new division broke even in year one and began making a profit in year two.
  • Fresh Start Marketing
    Marketing Consultant
    Fresh Start Marketing Jan 2005 - Oct 2011
    Fresh Start Marketing was established to meet the needs of small and growing businesses that do not have a marketing manager. Too much money is often wasted on expensive projects like exhibition or direct mail shots when companies have not developed their messaging properly and carry out marketing inconsistently. I worked closely with entrepreneurs and senior managers to clarify and bring out the value/appeal of their business and deliver this through a creative and comprehensive approach to outsourced marketing.Having worked with Cascade Group for almost 5 years, Fresh Start Marketing was acquired by Cascade Group in November 2011 to add value to the print and design solutions they offered.Key Achievements:* Part of a small team that secured investment for PINoptic, a start-up high-tech security company* Launch of Dovgan Vodka into the highly competitive UK spirits market* Becoming an authorised Google Adwords partner* Delivery of well-received marketing training for entrepreneurs* Appointed as a business advisor by BusinessLink* Successful launch of the Print Marketing Programme, a co-operative initiative for Kall Kwik franchises who needed the kind of high quality marketing not provided by their franchisor.
  • Opus Technologies
    Marketing Manager
    Opus Technologies May 2003 - Dec 2004
    Marketing Manager consulting at board level on business and marketing strategy as well as managing in-house and agency resources to effectively deliver all marketing and sales support materials in multiple languages for three distinct markets (retailer, housing developer & electrical wholesaler) focusing on UK & Europe, USA & Canada, Australia & New Zealand and the Middle East (Dubai in particular). Key Achievements:* Establishing the marketing department * Sourcing suppliers in Hong Kong to reduce PoS and literature costs * Increasing number of literature requests by 1000%* Creation of global dealer incentive programme* Successful implementation of a CRM system* Sourcing of government export grants & support* Driving product marketing and development* Conducting market research and intelligence to open new markets.
    View
  • Insight Group
    Account Director
    Insight Group Jun 2001 - May 2003
    Taking the lead on integrated marketing communications campaigns for a number of clients where PR, design, new media and consultancy work is integrated and heading up new business development. Accounts covered a variety of B2B and B2C clients including SmartForce (training), Openet Telecom (telecoms), Bluestreak (new media), Quizid (security) and Optoma (home cinema projectors).Key Achievements:* Acting as Marketing Communications Manager for three clients, deciding on strategy and delivering the implementation of their campaigns as well as providing on-site support/ liaison* Events Co-ordinator for two clients, delivering seminars and exhibitions (from strategy and venue to support and literature provision)* Increased response rates and success on all accounts and campaigns* Raised level of client satisfaction to the point where client sales managers are endorsing/supporting marketing communications activities* New account wins and resigned contracts.
  • Companycare Communications
    Senior Consultant
    Companycare Communications Aug 1998 - May 2001
    Primary focus was to head up one of the company's largest accounts Kodak (UK), through which I focused on a mix of corporate, B2B and B2C. I was also responsible for directing, supporting and guiding European PR networks as well as providing in-house support for clients where required. Other accounts included Motorola (telecoms), Travelocity (e-commerce), PictureTel (videoconferencing) and De La Rue (smartcards).Key Achievements:* Fast-track promotion from trainee account executive to account manager (senior consultant)* Moving Kodak digital products from technical to consumer media inc. messaging/positioning* High profile product launches in UK and Sweden* 1000% ROI for Kodak across Europe for its digital products as established by an independent cuttings analysis agency.

Jennifer Adler-Potts Mcim Skills

Copywriting Marketing Marketing Strategy Marketing Communications Social Media Marketing Seo Seo Copywriting Graphic Design Web Design Logo Design Corporate Branding Branding And Identity Creative Direction Creative Writing Creative Strategy Creative Writer Creative Services Digital Printing Wide Format Printing Offset Printing Printers Print Management Print On Demand Google Analytics Google Adwords Web Development Web Services Web Analytics Website Development Brochures Product Marketing Public Relations Market Research Strategy E Commerce Entrepreneurship Advertising B2b Digital Marketing Direct Mail Crm Direct Marketing Online Marketing Digital Media Web Marketing New Business Development Viral Marketing Ppc New Media Start Ups

Jennifer Adler-Potts Mcim Education Details

  • University Of Kent @ Canterbury
    University Of Kent @ Canterbury
    Film & Drama
  • Reading College
    Reading College
    Marketing
  • World Medical Device Organisation
    World Medical Device Organisation
    Medical Device Legislative & Regulatory Approvals
  • Capel Manor College
    Capel Manor College
    Horticulture

Frequently Asked Questions about Jennifer Adler-Potts Mcim

What company does Jennifer Adler-Potts Mcim work for?

Jennifer Adler-Potts Mcim works for Sevenpointtwo

What is Jennifer Adler-Potts Mcim's role at the current company?

Jennifer Adler-Potts Mcim's current role is Truly Integrated Marketing, Branding & Business Development for Construction, Real Estate and the Built Environment.

What is Jennifer Adler-Potts Mcim's email address?

Jennifer Adler-Potts Mcim's email address is je****@****n.co.uk

What schools did Jennifer Adler-Potts Mcim attend?

Jennifer Adler-Potts Mcim attended University Of Kent @ Canterbury, Reading College, World Medical Device Organisation, Capel Manor College.

What skills is Jennifer Adler-Potts Mcim known for?

Jennifer Adler-Potts Mcim has skills like Copywriting, Marketing, Marketing Strategy, Marketing Communications, Social Media Marketing, Seo, Seo Copywriting, Graphic Design, Web Design, Logo Design, Corporate Branding, Branding And Identity.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.