Jennifer Sanborn Email and Phone Number

First National Bank is the largest, privately-held bank in the United States.In this role, I was responsible for the strategy and execution of the marketing, branding, media, advertising and community engagement programs to drive awareness of the bank's products and services in the Kansas and Texas markets.

•Developed, managed & executed local marketing campaigns for Midwest Region, including authorized dealer partners across multiple markets•Managed local marketing budget of $550,000 annually as well as Dealer Coop Advertising Program, adhering to Cricket brand standards and guidelines and budgetary guidelines•Collaborated with District Sales Directors and Indirect Account Managers to develop and execute local marketing campaigns for Cricket Authorized Dealers •Worked closely with internal clients to identify their needs and challenges and provide solutions-oriented campaigns •Examined competitive landscape, research data, market share data to build and solidify Cricket's position in the marketplace•Conducted brand and in-store marketing audits to ensure compliance to Cricket brand standards•Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase market share and generate new business•Designed and executed group advertising buys (print, OOH, direct mail, TV and radio) to drive increased traffic to authorized dealer and corporate-owned retail stores•Created and negotiated special local marketing promotions and in-market activations to expand reach and word of mouth•Maximized local marketing budget and in both 2010 and 2011 saved more than $30,000 in Kansas City through negotiation and trade initiatives•Served as liaison between field and Cricket corporate marketing to ensure the field received the necessary tools to support corporate promotions•Managed and guided outside agencies on strategy, creative and design to ensure unique aspects of the local markets and target consumers were considered•Presented quarterly marketing strategy and advertising plans to employees and authorized dealers to gain buy-in and excitement •Planned and executed highly successful Muve Music Public Relations launch in 3 markets in first half of 2011; generated $60,000 (est.) in free media around new product launch in Wichita market

•Developed and executed internal and external communications strategies and plans for the Chief Marketing Officer, Commercial Insurance President and Global Employee Communications Leader•Worked closely with Marketing, PR and Marcom to ensure accurate messaging for internal and external audiences; including outreach campaigns and letters from the CEO•Wrote copy for diverse mediums, including print and web, internal and external•Managed vendor relationships that supported sales and marketing efforts (brochures, advertisements, events and tradeshows) •Secured speaking engagements, wrote speeches and developed presentations on various topics for the insurance industry•Engaged employees on business strategies and goals through the development of open, honest and regular communications from the leadership team•Developed and managed content for Swiss Re Intranet sites •Measured the effectiveness of communications and its impact on business goals through regular surveys and informal focus groups

-Managed and implemented all facets of public relations and strategic marketing communications for clients in varied industries, including construction, retail, restaurant & financial services-Provided direct strategic counsel to director, president and CEO-level clients-Served as editor for a quarterly newsletter on organ and tissue donation -Wrote and edited brochures, direct mail, newsletters and press materials-Planned, coordinated and executed special events-Developed and implemented strategic media relations plans-Provided mentoring and staff coaching-Served as media relations lead for Arthur Andersen during the Enron/Andersen crisis