Jennifer Day

Jennifer Day Email and Phone Number

Director - Brand Franchise Strategy @ Just Play
Stonington, CT, US
Jennifer Day's Location
Mystic, Connecticut, United States, United States
Jennifer Day's Contact Details
About Jennifer Day

Driven Marketing and Sales professional who excels with long-term client relations. 15+ years experience leading teams in successful go-to-market tactics. Demonstrated ability to adapt and lead through change, creating collaborative and transparent environments while driving improvements and efficiencies. Proficient in data analytics, problem solving, and negotiating. Strategic thought leader that thinks outside of the box for solutions; identifies risks early and addresses them.Interests & Experience: • Enjoys presenting and leading conversations with internal and external clients• Passionate about understanding client needs and ensuring brands are profitable• Matching disparate data sets to find unique solutions• Driven for team success and keeping up to date with modern business trendsBackground in Marketing Intelligence and Financial markets.

Jennifer Day's Current Company Details
Just Play

Just Play

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Director - Brand Franchise Strategy
Stonington, CT, US
Employees:
357
Jennifer Day Work Experience Details
  • Just Play
    Director - Brand Franchise Strategy
    Just Play
    Stonington, Ct, Us
  • Just Play
    Director - Brand Franchise
    Just Play May 2024 - Present
    Boca Raton, Fl, Us
  • Sweetwater Boatworks, Llc
    Co-Owner / Business Manager
    Sweetwater Boatworks, Llc Jan 2000 - Present
    • Co-own and manage full scale wooden boat building and restoration company• Design consumer facing marketing, including web design, print, advertising, and promotions• Manage client relationships; responsible for all financial management and accounting
  • Hasbro
    Regional Strategy & Marketing Manager, Franchise Brands, U.S. Region
    Hasbro Jun 2019 - Apr 2024
    Pawtucket, Ri, Us
    • Responsible for +$180M P&L portfolio, +$8.0M marketing budget across 4 brands• Design commercial brand strategy and omnichannel marketing campaigns using industry and demographic data, retail buyer feedback, and audience insights• Reversed negative POS trend on Girls' brand from -12% to +19% with reconstructed media campaign, targeted retail activations, and strong digital focus• Present key products and insights to top accounts (Walmart, Target, Amazon), including buyers and category leaders• Manage US revenue and profitability targets through product pricing, shipment forecasting, inventory management, and competitive analysis• Collaborated with clients to provide marketing and product feedback on holiday doll to create most successful item in brand; exceptional profitability created year 2 and 3 opportunities
  • Hasbro
    Brand Marketing Manager, Licensed Brands, U.S. Region
    Hasbro Jul 2017 - Jun 2019
    Pawtucket, Ri, Us
    • Led +$130M P&L portfolio, +$2.0M marketing budget across 3 entertainment driven brands• Liaised with global Licensors to implement national marketing plans aligned with movie releases, as well as retail specific activations tied to secondary release• Directed cross-functional teams, educating them on retail and marketplace priorities• Analyzed real-time point of sale data to discern business trends and optimize tactical plans
  • Hasbro
    Brand Marketing Manager, Boys Action Brands, U.S. Marketing
    Hasbro Jun 2015 - Jul 2017
    Pawtucket, Ri, Us
    • Launched and assessed 5 new brands based on consumer insights and competitive threatsEX: Drove +118% YOY growth to $107M POS, creating #1 Hasbro boys brand, BeybladeEX: Determined a new brand could not compete in collectible market and shuttered in 3 months to minimize exposure
  • Hasbro
    Brand Manager, Marvel Brand, Global Product Development
    Hasbro Aug 2013 - Jun 2015
    Pawtucket, Ri, Us
    • Led creation of 3 Disney movie-based toy product lines to meet global financial targets; $350M - $485M in annual gross shipments: (Captain America 2 & 3, Avengers: Age of Ultron)• Developed integrated global consumer communications strategies, ensuring long-term consumer position and maximum profit/growth for Marvel brand
  • Legrand North America
    Marketing Project Manager, Products
    Legrand North America Jan 2009 - Aug 2013
    West Hartford, Ct, Us
    • Determined global go-to-market strategy for new products across 5 categories• Worked with agencies to create interactive 3D modeling application, including storyboards and scripting, project management of program, training, and presentations
  • Kenosia Corp
    Project Manager Consultant, Data Alchemy
    Kenosia Corp Feb 2006 - Jan 2009
    • Grew CPG consulting revenues 25% to $334K• Executed customized data projects for companies such as Philip Morris, Pepperidge Farms, Bacardi, Revlon, Heineken• Led project streamlining data architecture for a Fortune 20 corporation, reducing their data storage expenses in excess of $250M annually• Developed and presented end-user training, resulting in a 20% reduction of client calls to Kenosia’s service center

Jennifer Day Skills

Marketing Strategy Marketing Communications Marketing Project Management Strategy Product Marketing Management Product Development Leadership Market Analysis New Business Development Market Research Account Management Cross Functional Team Leadership Strategic Planning Sales Sales Management Competitive Analysis Product Management Public Speaking Lead Generation Team Leadership Business Development Analysis Product Launch Go To Market Strategy Forecasting Salesforce.com Solution Selling Direct Sales Training Analytics Data Analysis Management Consulting Start Ups Marketing Research Military Operations Security Clearance Military

Jennifer Day Education Details

  • University Of Connecticut
    University Of Connecticut
    International Business
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Political Theory & Analysis Of International Politics
  • University Of Connecticut
    University Of Connecticut
    Political Science

Frequently Asked Questions about Jennifer Day

What company does Jennifer Day work for?

Jennifer Day works for Just Play

What is Jennifer Day's role at the current company?

Jennifer Day's current role is Director - Brand Franchise Strategy.

What is Jennifer Day's email address?

Jennifer Day's email address is je****@****bro.com

What schools did Jennifer Day attend?

Jennifer Day attended University Of Connecticut, The London School Of Economics And Political Science (Lse), University Of Connecticut.

What skills is Jennifer Day known for?

Jennifer Day has skills like Marketing Strategy, Marketing Communications, Marketing, Project Management, Strategy, Product Marketing, Management, Product Development, Leadership, Market Analysis, New Business Development, Market Research.

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