Jennifer Renshaw Email & Phone Number

Nashville, Tn, Us

Branding, Technology, and Digital Marketing companySpecializing in marketing automation, SEO, Google Analytics, Google AdWords, nurturing campaigns, data and analytics, branding, and digital advertisingLearn more at brandmarkdigital.com

Nashville, Tn, Us

Nashville, Tn, Us

Nashville, Tn, Us

Volunteer Board position with the Nashville Chapter of the American Marketing Association. • Responsible for all membership communications, event promotions, and web presence. • Participate on the executive board, including strategize the direction of the organization, make decisions, hold others accountable to their duties, and ensure the budget is being followed• Create and manage a budget for all channels, technologies, supplies, and other needs for the organization to be successful• Lead a team of committee members to plan, establish, and implement a communications strategy for driving membership, appealing to sponsors, and promoting all AMA events• Manage Eventbrite event registration, maintain an organization-wide calendar, direct various graphics for different channels, and launch a new website on a platform• Create a multi-channel, integrated campaign for increasing event attendance and website traffic, including but not limited to email, social media, paid search (Google AdWords), blogs and podcasts, digital advertisements on publications, community event calendars, and print advertisements• Advocate for the organization by recruiting new talent, encouraging non-members to attend events, and seeking out sponsorship opportunities with local businesses

Nashville, Tennessee, Us

• Developed and implemented strategic marketing plans and forecasts to achieve corporate objectives• Managed all SEO efforts, including performing an audit, tracking changes and results, and continuously iterating to drive more traffic• Communicated and developed corporate messaging that identifies the company value proposition to prospective clients• Led a team of 10 stakeholders to spearhead and implement a communications plan for the business acquisition announcement• Strategized, planned, and implemented the launch of a new product to the market, including messaging, positioning, and timing across multiple channels and assets (email, social, web, blog, article publications, press release, SEO, sales slicks, branding, etc.) • Planned, developed, and executed problem-focused and quantifiable marketing campaigns• Implemented a new marketing automation tool and managed all campaigns within the tool• Developed meaningful content that directly impacts the buying cycle, including presentations, success stories, and collateral• Created continuity in the marketing/sales continuum through consistent messaging and brand alignment• Ran Sales and Marketing operations meetings weekly with reports and dashboards to navigate and drive results• Prospected, qualified, and closed new opportunities• Performed to the standards of quarterly KPIs of product adoption, engagement, and sales• Managed all marketing, branding, and thought leadership related events, including conferences and speaking engagements

Brentwood, Tennessee, Us

• Developed and implemented strategic marketing plans, sales plans, and forecasts to achieve corporate objectives• Developed and managed marketing operating budgets• Planned and oversaw advertising and promotion activities including print, online, electronic media, direct mail, and other channels as needed• Managed hands-on a variety of marketing logistics, including event production• Ensured effective communications to both internal and external stakeholders• Monitored and enhanced public relations and overall brand image of the company• Equipped the sales team with the tools to close more deals• Generated quality leads with highest conversion rate in company history• Supported sales efforts through marketing collateral and materials• Managed the overall brand, focusing on consistency, loyalty, and awareness

Brentwood, Tn, Us

•Developed a new branding model based on new leadership’s mission, vision, and values, complete with graphic elements, tone and voice, value proposition, and implementation plan•Generated a Marketing Metrics Deck of reports and dashboards that spanned the entire marketing and sales process, from lead generation to closed deals, and presented findings and trends to executives weekly•Implemented Miller Heiman sales methodology application, established ideal customer profile criteria and buying influences, defined systematic process for strategic selling and conceptual selling, and set up analytics to monitor progress and compliance•Utilized Marketing Automation tools to create a lead scoring model for online behavior and synced with demographic information in Salesforce.com CRM to aggregate total lead score used in qualifying sales-ready leads•Generated marketing plans and sales playbooks for 15 unique product lines•Created a full process and planned execution for a lead nurturing program, including a content strategy and schedule, channels to be used, touch points and frequency, and targeted audience for each product line, and ensured all components were tracked effectively for continuous refinement•Configured Google Analytics and Marketing automation website tracking module to assess effectiveness of product pages on a new website and monitor SEO efforts•Automated displaying target accounts and target product lines to alert sales reps to high priority follow-ups, which resulted in an estimated 5% increase in productivity for the Sales team•Monitored lead generation efforts and reports on ROIs to determine budgeting needs•Created campaigns and managed tradeshow presence for highly targeted conference attendance and events - concept, promotion, booth creation, collateral, supporting materials, and private events•Managed team members’ projects and priorities, offered guidance, set expectations for timelines, and assisted in delivery of time-sensitive projects

Nashville, Tn, Us

•Managed a CRM database of 200+ users, 80+ custom objects, and 30+ third party applications•Maintained certification as a Salesforce Certified System Administrator•Proactively strategized for corporate departments to enhance their processes and setup within the Salesforce database•Created reports and dashboards with metrics for leads, campaigns, contacts, opportunities, and accounts, lists for campaigns, and mined data and analyzed and presented results•Aid in the planning and implementation of a new contract management system •Analyzed market share data, import it into Salesforce, and build reports and dashboards to display the metrics, including data for an international product line•Tracked, reported, and showcased marketing campaign success using proper setup, reports, and dashboards

Nashville, Tn, Us

• Managed a CRM database of 200+ users, 60+ custom objects, and 10+ third party applications• Oversaw a cleansing initiative that involved condensing and organizing multiple standard objects and several custom objects, including fields, record types, page layouts, and validation rules• Actively enhanced the leads process from the web to lead form, through the workflow and system setup, to assignment and process of conversion to opportunities• Implemented and maintained a new Marketing Automation tool with the Salesforce database that tracks website visitors, houses email campaigns, hosts web forms and landing pages, tracks social networking, manages events and webinars, and houses automated programs• Ensured data quality through de-duplication, mass updates, mass deletes, and mass inserts using Demand Tools• Reported on, updated data, and managed workflows and business processes for a new online catalog of products that launched internationally• Led a team of service-minded colleagues in organizing and leading quarterly community outreach projects• Provided monthly training and education on processes and procedures to a user group of over 200

St. Louis, Mo, Us

• Aided in creating a model for Middle Market Expansion and strategized opportunities for future growth in the market segment• Strategized and implemented changes to Collaborative Planning Sessions which resulted in a successful positioning• Ensured consistency in client-facing decks of reported material and individualized information• Further developed communication skills by maintaining working relationships with other employees which resulted in a collaborative initiative to retain clients• Aided in the creation of strategic initiatives for one of the largest collaboration clients in the Book of Business

• Planned and executed activations for on-campus samplings, product drop offs at organization meetings and events, and basketball game-watching parties of a consumer product• Used network and social media to capture new and familiar audiences and plan 30 events• Managed inventory of hundreds of cases of Coke Zero and premium giveaways and distributed and tracked them according to set guidelines• Filed reports of expenses, timesheets, mileage, and inventory weekly• Further developed communication skills by maintaining working relationships with both customers and other employees which resulted in successful promotions and campaigns• Maintained brand loyalty in promoting and distributing the product in order to build and manage a target market for the brand

Saint Louis, Mo, Us

Us

• Tracked a database of over 5000 current customers' orders and called to follow-up on business transactions• Studied 3 main competitors' products, prices, and promotions and implemented a marketing strategy to compete which resulted in an increase in new business stolen from competitors• Assisted clients on inquiries and orders and sought feedback on improvements• Planned promotions and implemented mass mailings to attract new business which created the largest monthly sales in the history of the company and during a recession• Created a new product to satisfy a special customer's needs• Aided in the creation of a new website design

• Used computer skills to effectively manage and maintain company website• Organized and planned mass mailings, internet, and multimedia campaigns targeting hundreds of potential customers• Provided marketing services such as contacting potential clients and compiling quotes

Bsba, International Business, Marketing, Economics

Education record