I was recruited into this role to lead go-to-market strategy, product and operational initiatives, sales enablement and deal/capture strategy for federally-funded broadband subsidy programs such as E-Rate, Rural Healthcare (RHC) and Affordable Connectivity Program (ACP) across US-based ATN companies.The main objective of the role is simple: find ways to win (and keep) our ideal customers. The path to get there is often not as simple - it requires data-driven analysis and strategy, solid understanding of program and procurement rules, creative solutions that spur excitement and build momentum, alignment from all corners of the org to execute through the entire customer lifecycle, and finally, KPI reporting to ensure accountability and enable course-correction in real-time. I am a cross-functional leader with a strong track record of building consensus and relationships among stakeholders at all levels of the organization to get this work done. I earn respect from my colleagues by evangelizing well thought out, data-driven strategy - while still being willing to jump in myself to help get the job done. Some of my biggest successes in this role have been: - Successful capture of the biggest education customer in a key market (75% of total market) - Automation of leads, curation and availability of competitive data as a dashboard and searchable map - Synchronization of data in real-time across multiple internal platforms, serving multiple teams - Launch of SD WAN as formal product - Identification of (successful) lobbying opportunities for state level laws/regulations that created opportunity within programs I manage - Process mapping and improvement - map capture process, implementation of proposal project management software to reduce manual effort and aide consistency and program compliance

As a proven public sector SME and effective leader, I was tapped to lead the government programs team to support growth within the government space and above all, ensure crisp compliance and execution within this heavily regulated vertical. My team has a broad scope, covering K12/E-Rate strategy, E-Rate/RHC compliance, contract administration (e.g., GSA, purchasing vehicles, state contracts), Fed Gov PMO and sales order support. Within the K12/E-Rate space, I am proud to support sustained MRR growth YoY and maintain regulatory compliance through year-round strategic initiatives that focus on market intelligence and competitive data in a highly accessible format for the sales team – ultimately helping drive business with the right customers at the right time. My team has led several process improvement initiatives across the Fed Gov space, largely geared toward alignment of resources and goals across stakeholder groups, as well as a laser focus on data integrity from the earliest stages of an order – both of which elevate CX and ensure prompt, accurate conversions to billing.

Total ownership of go to market strategy and campaign management for Windstream’s pursuit of the education vertical and the FCC’s E-Rate and Rural Healthcare program, to include: • Align E-Rate & RHC with WIN’s strategic goals and optimize targeting for maximum margin and strategic network growth• Manage nurture campaigns, collateral and content that reach the right customer with the right product at the right time • Subject Matter Expert for E-Rate and RHC• Manage scrubbing/prioritization/distribution of 30k incoming leads annually• KPI reporting • Manage agency/vendor relationships, collaborate with internal stakeholders• Create/Manage sales enablement tools• Develop sales training and supportMajor accomplishments:• Implement data-driven campaign strategy, allowing WIN to focus on the most profitable, receptive opportunities. • Increased monthly recurring E-Rate revenue by $1.5M YoY in first year of vertical ownership• Implemented innovations to E-Rate GTM strategy resulting in 17% increase in closed deal size, 20% higher internal engagement, 69% higher quoted MRR and 18% more converted E-Rate opportunities YoY • Three-time Marketing Excellence Award honoree – twice for E-Rate success, once for work on new product campaign launch.• Additional support of State/Local Gov’t vertical

Maintain Marketing Coordinator functions with the additional responsibility of managing a Sales Support team. Oversee execution of federal E-Rate and Rural Healthcare verticals; manage, scrub and distribute over 30,000 E-Rate leads annually; edit/review E-Rate contracts; track sales for satisfaction of contract contingencies and release commissions; weekly sales reporting; create sales processes and corresponding documentation; write and package RFP responses; plan and coordinate trade show exhibits; plan and coordinate team/management meetings; play key role in KDL to Windstream solution/process transition for marketing and E-Rate

Create library of assets for Government/Education/Medical and Large Enterprise sales teams including branding/creative, brochures, flyers, note cards, four trade show booths, production of promotional video, oversee design of website; publication of the corporate newsletter; create comprehensive first generation training manual for Sales and Support Departments; oversee and collaborate with developers for creation of first generation sales CRM database; KPI reporting.

Work with other departments to create appropriate, effective training material; create computer-based training, PowerPoint presentations, booklets, guides and posters for training; publish weekly corporatenewsletter; administer the secret shop program; plan and facilitate quarterly week-long meetings for store managers; member of the Employee Appreciation Committee