– Researched and developed new product, solution, and pricing digital experiences to transform company into a SaaS-focused organization, resulting in 17% increase in engagement for product pages, 29% for solution pages, and 20% decrease in bounce rate overall.– Integrated A/B testing, analytics, and user research to validate and inform design improvements for SaaS product web pages, resulting in a 42% lift in contact form completion.– Designed and managed the VMware design system with 120+ components and standards, unifying customer-facing web experiences and accelerating the UX team’s design process. – Improved understanding of components and templates for designers, stakeholders, content strategists, and developers by standardizing naming conventions and creating concise documentation and usage guides.

– Simplified and revamped the self-service returns process for online customers, reducing call center volume by 83%. – Collaborated with cross-functional teams to enhance the online checkout process by including the ability to schedule a delivery for oversized items, improving delivery dates from 14 days to about 3-7 days.– Identified designer-to-developer handoff gaps and, using internal usability studies, reformed the spec and handoff process for the design team.

– Analyzed, adjusted, and defined detailed specifications for hundreds of design screens and flows for multiple customer-facing Amazon devices, including Alexa mobile app, Amazon Echo, Fire TV, and Fire Tablets, which are visible to 65 million Amazon customers. – Ensured pixel-perfect design handoffs, responsive UI scaling, and global accessibility and localization.

Lead designer collaborating with product owners to refine a home managing app by conducting competitive research, improved user flows, and worked closely with development to ensure high-quality user interactions.

Increased Home Warranty renewals and new sign-ups by 23% by designing marketing print collateral for multiple business units within the Sears Holdings brand. Supported the UX team with design flows and UI creation.

– Visually designed custom responsive user interfaces and digital experiences for nonprofits and B2C and B2B eCommerce clients in the Greater Philadelphia area. – Interfaced directly with clients to design complex print collateral such as trade show displays, brochures, business cards, and banners for storefronts and reputable healthcare conferences.

Created in-house material used on location and online, such as program books, award certificates, garden maps, signage, e-blasts and web banners based on an existing style-guide and brand plan.

– Created impactful ads for diverse clients around the Puget Sound area. Conducted preflight print checks to ensure color accuracy, font consistency, vector integrity, and correct dimensions.– Carried out production manager responsibilities to compose page layouts for ads and manage print deadlines.

Delivered legendary customer service while deploying partners and delegating tasks so that partners can create and maintain the Starbucks Experience for customers. Played a leadership role in helping the manager make executive decisions. Responsible for cash handling and daily operations while running the floor.

Created clean, web-ready, optimized designs based on existing style-guides and brand guidelines in a fast-paced production environment for 44 categories for Amazon.com. High attention to detail with placement and arrangement of text with featured product shots. Maintained work flow and schedule with multiple projects at once, while continuing to deliver all designs on time.

Under guidance created clean, web-ready, optimized designs based on existing style-guides and brand guidelines in a fast-paced production environment for 44 categories for Amazon.com. High attention to detail with placement and arrangement of text with featured product shots. Maintained work flow and schedule with multiple projects at once, while continuing to deliver all designs on time.