Jennifer Rusk Email & Phone Number

Brooklyn, New York, United States

El Segundo, Ca, Us

Led results focused team creating multi-channel marketing strategies to expand customer awareness, consideration, revenue generation, and conversion for +160 pet resorts providing boarding, daycare, grooming, training, retail services nationwide.• Delivered seasonal and always-on brand and product marketing campaigns and partnerships via paid, earned, and owned channels. Used actionable insights to innovate strategy, creative, execution, and measurement on-line / in the mobile app.• Developed and executed marketing strategies to drive brand awareness and achieve business objectives. Paid media analysis / updates yielded YoY -33% cost per reservation, +62% digital marketing conversions, +97% social follower growth.• Guided development of annual plans, budgets, and KPIs to launch new resorts and organically grow existing markets. Paid media RFP yielded ~7% savings, funded new public relations agency and improved marketing automation with social tools.• Improved marketing operations and saved 5% budget YoY via team restructure. Reduced function duplication, created new analytics and website roles, facilitated career development via 2 promotions and cross-functional leadership opportunities.

Bethesda, Md, Us

Developed brand marketing strategies and resources to support Westin, Le Mériden, and Renaissance growth priorities, drive consumer engagement, and build financial performance. Fostered internal support via global communication and training.• Lead brand strategy development for Westin’s entry into the All-Inclusive market including development of unique design intent, restaurant playbook, and brand programming and activations across the entire customer journey experience. • Created Westin’s first virtual development program for new on-property leaders. The 3-day event educated attendees on Westin’s brand philosophy, engaged them in dialog with key partners, inspired brand-forward advocacy / team leadership.• Developed evergreen assets, activation guides, and tools for Le Méridien’s Seasonal Programmes to reinforce leisure travel.

Bethesda, Md, Us

Bethesda, Md, Us

Drove global acquisition, engagement, and retention strategies for W Hotel brand, W Dubai – The Palm property, and Marriott Bonvoy loyalty program via planning, and management of insights driven 360 content marketing campaign and live activation. • Provided cross-functional management of 3-day music festival featuring 18 local and global musical acts with 3.5K general, media, influencer and VIP attendees. Drove +$1M USD property revenue through ticket, restaurant, hotel room sales.• Generated 80M PR impressions, 882M OTS, 10.8M livestream impressions (the most watched in Marriott history), and +36% click through / +69% video completion rates YoY. Sustainable practices on-site saved +12K cups, +2.2K bottles from landfill.• Conducted weekly +50-person global meeting to oversee brand loyalty pull through pre, during, and post event. Ensured channels collaborated, completed tasks, tracked follow-ups; created separate work streams to facilitate issue resolution.

Bethesda, Md, Us

Developed brand marketing strategies and resources to support Westin, Le Mériden, and Renaissance growth priorities, drive consumer engagement, and build financial performance. Fostered internal support via global communication and training.• Lead brand strategy development for Westin’s entry into the All-Inclusive market including development of unique design intent, restaurant playbook, and brand programming and activations across the entire customer journey experience. • Created Westin’s first virtual development program for new on-property leaders. The 3-day event educated attendees on Westin’s brand philosophy, engaged them in dialog with key partners, inspired brand-forward advocacy / team leadership.• Developed evergreen assets, activation guides, and tools for Le Méridien’s Seasonal Programmes to reinforce leisure travel.

New Berlin, New York, Us

Led hybrid team that managed B2C / B2B marketing and brand activation for Sales, Public Relations, Community Relations. Owned peer and leadership discussions and outputs for event planning, legal contracts, and finance / budget management.• Oversaw development and execution of 139 events in 20 states and abroad within $6M budget. +460K samples distributed and +55M impressions earned via national tours, trade shows featuring La Colombe, national and influencer partnerships. • Ran 2016 Olympic activations in USA and Rio ensuring US Olympic Committee / partner events amplified Chobani tentpole campaign. Served +120K samples, enabled athlete / fan interaction, drove social stories, earned +5M media impressions.• Managed and developed team of four; implemented meeting structure, work product expectations, minimized roadblocks, facilitated senior leadership facetime and rewrote job responsibilities to support career progression including 2 promotions.

Minneapolis, Mn, Us

Oversaw brand and stakeholder management of Target’s NASCAR and IndyCar motorsport teams, including development, planning and execution of marketing strategies to reach racing fans, customers, employees, and B2B sponsor partners. • Managed ~$11M marketing spend and omnichannel campaign, working in conjunction with Target Chip Ganassi Racing (TCGR), internal creative and external media partners. Included broadcast, print, OOH, digital media, and social channels.• Developed and executed 14 national brand partner programs. Leveraged TCGR and Target assets and athlete talent to increase client, Target, and racing community affinity via store signage, media content, micro-site, events, and appearances. • Oversaw Target and sponsor logo placement and approval for car paint schemes, apparel (fire suits, helmets) and at-track merchandise (apparel, hats, keyrings, posters) to ensure adherence to brand guidelines and contractual asset obligations. • Created Beats by Dr. Dre hospitality experience at Sonoma Race for 350 executives and guests. Hosted branded pre-race after hours party distributing +1K headphones and enhanced race-day with private viewing pavilion featuring premier audio.

Minneapolis, Mn, Us

Developed and executed event marketing strategies across multiple business segments. Managed external and internal partner work including scoping briefs, SOWs, and contracts, creative review/approval, budgets, activation, measurement, and reporting.• Distilled merchandising priorities into strategies to drive advocacy, trips, and trial at 10K – 25K person grocery events in partnership with AEG, Major League Soccer. Grew coupon use +40%, GiftCard sales +5%, earned +450M media impressions.• Oversaw experiential work for exclusive Shakira CD listening launch party. Integrated album artist persona into event, simplified social sharing / drive to store resulting in 69.1% eGiftCard open-rate and 34% above average week 1 album share.• Captivated +20K Hello Kitty Con fans via uniquely animated, RFID tracked games, photos and displays and +18K Target exclusive products. Experience effort yielded +290M media impressions, 100% positive social media sentiment for franchise. • Led Night Before Oscars activation. Engaged +1.2K high-profile guests with interactive games and exclusively designed gifts.• Delivered on-brand customer experiences across hospitality industry events (e.g. Chicago Gourmet, NYC Food & Wine Fest).

Minneapolis, Mn, Us

Managed $140M chilled juice, breakfast, refrigerated baked goods and desserts businesses including P&L, product innovation and development, item selection and presentation, and advertising and marketing strategies.• Led Division Marketing Partnership Fair strategy supporting business planning. • Secured 114% partner income commitment (+26.6% YoY) through collaboration with 4 new vendors and incremental growth of existing participants into new programs.

Minneapolis, Mn, Us

Directed $1B 1st party video game hardware and 1st and 3rd party video game accessories businesses including P&L, product innovation and development, assortment planning and presentation, and advertising and marketing strategies.• Launched 3 exclusive video games with Olympian Shaun White / Ubisoft. Created Target-only content, Red Bull DVD pack-in, and 1st time in-game coupons; hosted influencer event for 500. Garnered ~35% week 1 share, +1.6B media impressions.• Established Consumer Electronics Public Relations captainship, driving awareness for product portfolio and key categories, streamlined information collection process for merchants, and generated ~200M impressions, +100% increase YoY.• Built product go-to-market strategy for Microsoft Kinect launch, including marketing, merchandising, and sales communication resulting in 400 BP market share increase compared to normal business.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bs, Construction Engineering And Ba, International Studies

170 Hour Certification