Online booking platform for outdoor yoga classes in The Netherlands. Buiten-Yoga.nl aims to inspire yoga practitioners to practise yoga outdoors and facilitates teachers by making their classes visible to a large audience. The platform makes it easy to find and book outdoor yoga classes online. In 2019 the platform has been sold to Virtúmedia.

Getting Growth Done helps entrepreneurs to identify growth opportunities and conversion optimization potential. Pragmatic, goal oriented and cost efficient. www.gettinggrowthdone.nl

Responsible for optimization of existing online products and development of new online products and business opportunities. Main results: - Doubled the conversion of the iamsterdam CityCard (A/B tests, new landing pages, improved order process, better explanation of product) - Improved online visibility (campaign optimization, start affiliate marketing - good for 5% of current sales)- Improved product proposition Canal Cruise Ticket (to stay competitive in the market… Show more Responsible for optimization of existing online products and development of new online products and business opportunities. Main results: - Doubled the conversion of the iamsterdam CityCard (A/B tests, new landing pages, improved order process, better explanation of product) - Improved online visibility (campaign optimization, start affiliate marketing - good for 5% of current sales)- Improved product proposition Canal Cruise Ticket (to stay competitive in the market, optimization of online campaigns, new landing pages and improved visibility on all language websites)- Revenue Nightlife Ticket quadrupled (qualitative improvements of the product in cooperation with partner, A/B tests, new landing pages, improved visibility of product on other language versions of the website, creation of new offline sales opportunities) - Development of new qualitative advertising formats on iamsterdam.com (value: € 12.000 p/m)- Improved online visibility of all other products and services- Foundation for new culinary product laid together with external partner Show less

- Developing and excecuting a strategic marketing plan for eBookingServices- Recruiting and managing a team of community managers for all labels (BookYogaRetreats.com, BookCulinaryVacations.com, BookMartialArts.com and BookSinglesHolidays.com)- Partnership management for all labels - Setting up Google Adwords campaigns for BookYogaRetreats.com- Re-launch BookCulinaryVacations.com & BookMartialArts.comResults: - A motivated and dedicated marketing team -… Show more - Developing and excecuting a strategic marketing plan for eBookingServices- Recruiting and managing a team of community managers for all labels (BookYogaRetreats.com, BookCulinaryVacations.com, BookMartialArts.com and BookSinglesHolidays.com)- Partnership management for all labels - Setting up Google Adwords campaigns for BookYogaRetreats.com- Re-launch BookCulinaryVacations.com & BookMartialArts.comResults: - A motivated and dedicated marketing team - Traffic BookCulinaryVacations.com multiplied by four only two months after re-launch - Traffic BookMartialArts.com doubled only two months after re-launch - Several mutually beneficial and future proof partnerships with related platforms such as Ekhart Yoga, YOGANONYMOUS, IENS, Bookatable, Blitz Magazine, KungFu Podcasts and many more- Positive ROI on Adwords campaign Show less

Responsible for marketing, website, product development and customer service- Directing 7 international ‘language partners’ - Responsible for implementation and tracking KPIs- Conversion optimization (A/B tests, system improvements)- Managing online marketing campaigns (Adwords, Bing and several software directories)- SEO improvements (content development website, link building, etc.)- Development of new partnership models and approach of new… Show more Responsible for marketing, website, product development and customer service- Directing 7 international ‘language partners’ - Responsible for implementation and tracking KPIs- Conversion optimization (A/B tests, system improvements)- Managing online marketing campaigns (Adwords, Bing and several software directories)- SEO improvements (content development website, link building, etc.)- Development of new partnership models and approach of new partners- Development strategic growth plan 2014 Show less

Central role in communication with our UK-based booking partner Livebookings. Responsible for alignment of IENS departments (from sales to finance) with organizational structures and procedures of Livebookings until June 2012. Coordination of customer service Development of: - Sales materials & processes- Restaurant marketing initiatives- Customer training & retention programs- System tutorialsSince June 2012 IENS is working together with a new (Dutch)… Show more Central role in communication with our UK-based booking partner Livebookings. Responsible for alignment of IENS departments (from sales to finance) with organizational structures and procedures of Livebookings until June 2012. Coordination of customer service Development of: - Sales materials & processes- Restaurant marketing initiatives- Customer training & retention programs- System tutorialsSince June 2012 IENS is working together with a new (Dutch) booking partner; SeatMe. Main responsibilities:- Operational transition of IENS customers to the new SeatMe system- Business development & organization- Design / data CRM system (Sugar) Show less

Streetmarketing agency. Linking pin between account and the operational department in Amsterdam. Activities ranging from accountmanagement (Parool / Nuon) to leading the operational department in Amsterdam. Projects include: website, social media, recruitment.

Managing the implementation of a new compay database and the development of a new company website.

Developing a concept that provides a solution for corporate and private mobility of employees and determining the feasiblity of this concept by pitching it to different companies (Siemens, ASR Nederland, Logica, Enexis, KPMG) and potential operational partners.

Responsible for application procedure and HR administration:• Inviting / rejecting candiates for apllications rounds;• Introducing the company during applications rounds by means of a presentation;• HR administration.

Responsible for the excecution of fieldmarketing projects.• Directing, motivating and assessing teammembers;• Logistics;• Resolving occuring problems;• Responsible for teams of 2 to 10 employees; • Teamcaptain since 06/2007.

Coordination and presentation of B2B and B2C events.Coordinator since 06/2004.